Is NOW stock a Buy, Sell, or Hold?

Based on our analysis, NOW is currently a WAIT with low confidence. 📊 MIXED SIGNALS: NOW shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of NOW stock?

Our analysis estimates the fair value range for NOW to be between $134.27 and $143.14. The current price is $149.54.

What is the analyst price target for NOW?

The average Wall Street analyst price target for NOW is $152.99. This implies a potential upside of 2.3% from current levels.

SERVICENOW (NOW) Stock: Buy, Sell, or Hold?

NOW - SERVICENOW, INC.

SERVICES-PREPACKAGED SOFTWARE

$149.54

4.18 (2.88%) ▲

5d: +7.89%

30d: +8.61%

90d: +56.65%

WAIT

LOW Confidence

Protect Your NOW Gains

Analysis Updated: Oct 20, 2026 12:00 AM ET

Earnings: Oct 28, 2026 6d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 15, 2026 at $148.57 · last confirmed Oct 19, 2026

Strength: 8.0/10

Get Alerted When NOW Hits Your Target Price

Join 10,000+ traders who never miss a move

You're in! Check your email to confirm and set your target price.

100% Free No spam, ever Unsubscribe anytime

Interactive Price Chart (1 Month)

Loading historical data...

💡

Bottom Line:
📊 MIXED SIGNALS: NOW shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 23.1%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$217.27

Based on 13.6% avg growth

INTRINSIC VALUE TODAY

$134.91

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.2x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: NOW is currently trading at $149.54, which is considered extended relative to its 30-day fair value range of $134.27 to $143.14. From a valuation perspective, the stock is trading at a premium (Forward PE: 29.9) compared to its historical average (23.2). At these levels, the market is pricing in 8.8% annual earnings growth.

Technical Outlook: Technically, NOW is in a strong uptrend. Immediate support is located at $135.58, while resistance sits at $154.20.

Market Sentiment: NOW scores 20/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $134.27 - $143.14

Company Quality Score 41/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 27.1%

Protect Your Profits

Holding NOW? Use our AI-powered strategies to protect your downside while keeping your long-term position.

View Profit Protection Plan

All Signals

BEARISH: Price extended above range
BEARISH: Weak technical setup (20/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($152.99)
BULLISH: Expecting earnings turnaround to 8.8% growth with 24.0% revenue growth
WARNING: Composite score 40/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $134.27 - $143.14

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $135.58

Resistance Level $154.20

Current Trend Strong Uptrend

Technical data as of Oct 20, 2026

Fundamental Context

Forward P/E (Next Year Est.) 29.88

Wall Street Target $152.99 (+2.3%)

Revenue Growth (YoY) 24.0%

Earnings Growth (YoY) -21.9%

Profit Margin 11.3%

Valuation Premium vs History +8.8% premium

PE vs Historical 29.9 vs 23.2 STRETCHED

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +8.8% (market-implied from PE analysis)

1-Year Target $162.70 (+9%)

2-Year Target $177.02 (+18%)

3-Year Target $192.59 (+29%)

3-Yr Target (if PE normalizes) (PE: 30→23) PE COMPRESSION $149.56 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 29.9, Growth: 23.1%) $278.80 (+86%)

Base: (SPY PE: 19.9, Growth: 23.1%) $185.33 (+24%)

Bear: (PE: 16.9, Growth: 23.1%) $157.53 (+5%)

📈 Valuation based on Current Earnings

Forward PE: 27.78 | Forward EPS (Implied): $5.38

Bull Case $180.57 (+21%)

Analyst growth 15.0%, PE expands to 29.2

Base Case $149.54 (0%)

Market implied 0.0%, PE stable at 27.8

Bear Case $114.40 (-24%)

Severe decline -15.0%, PE contracts to 25.0

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

Share & Embed Analysis

Found this analysis useful? Share it with your community or embed the live chart on your blog.

Tweet Reddit

bloggers & journalists: you are free to use our charts with attribution.

Last updated: October 20, 2026 11:14 PM ET
Data refreshes hourly during market hours. Next update: 12:14 AM

🔥 Top Stocks Breaking Out Now

Ticker	Score	Recommendation	Change %

See Full Scanner Results »

Technical Signals Check

Is NOW showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

NEUTRAL

View Insider Activity Scanner

Unlock Insider Activity

See real-time buying/selling by company executives for NOW.

Create Free Account

Already have an account? Log In

Top Rated Software - Application Stocks

Top-rated stocks in Software - Application by analyst ratings.

Stock	Analyst Consensus	Analyst Target	Tradestie Score
UBER Uber Technologies Inc	STRONG BUY 50 analysts	$101	58 HOLD
SNOW Snowflake Inc.	STRONG BUY 52 analysts	$425	47 HOLD
DDOG Datadog Inc	STRONG BUY 48 analysts	$290	36 SELL
ZM Zoom Video Communication…	BUY 30 analysts	$118	47 HOLD
CDNS Cadence Design Systems I…	STRONG BUY 25 analysts	$406	33 SELL

UBER Uber Technologies…

ZM Zoom Video Commun…

47 HOLD

CDNS Cadence Design Sy…

33 SELL

Advanced NOW Option Strategies

Professional options setups generated by AI based on today's NOW price and gamma walls.

Iron Condor Bull Call Bear Put Collar

More Analysis for NOW

NOW Technical Chart NOW Price Prediction NOW Earnings Date NOW Investment Advisor NOW Fair Price Analyzer NOW Options Advisor NOW Options Chain NOW Options Analysis NOW Competitors

Compare NOW with Peers

NOW vs CRM
Which one to buy?

NOW vs CRWD
Which one to buy?

NOW vs PANW
Which one to buy?

NOW vs SNOW
Which one to buy?

NOW vs ADBE
Which one to buy?

SNOW vs NOW
Winner: NOW

CCLD vs NOW

NOW vs SHOP

DOCU vs NOW

GENVR vs NOW
Winner: NOW

CXAIW vs NOW
Winner: NOW

BKYI vs NOW
Winner: NOW

NOW vs XYZ

NOW vs VEEV

NOW vs TYL

Create New Comparison View All Competitors

Tradestie