Brunswick (BC) Stock: Buy, Sell, or Hold?
BC - Brunswick Corporation
$64.37
-1.26 (-1.92%)
▼
5d:
+4.7%
30d:
-5.1%
90d:
-18.65%
BUY
HIGH Confidence
Analysis Updated: Oct 16, 2026 12:00 AM ET
Earnings: Oct 29, 2026
11d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: BC appears deeply undervalued. Market expects -8.1% annual earnings decline despite 88% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: BC appears deeply undervalued. Market expects -8.1% annual earnings decline despite 88% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$141.84
Based on 11.5% avg growth
INTRINSIC VALUE TODAY
$88.07
26.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BC is currently trading at $64.37, which is considered slightly low relative to its 30-day fair value range of $63.26 to $68.89. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.9) compared to its historical average (15.3). Remarkably, the market is currently pricing in an annual earnings decline of 8.1% over the next few years. This pessimistic expectation contrasts with the company's recent 87.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, BC is in a strong downtrend. Immediate support is located at $61.20, while resistance sits at $66.67.
Market Sentiment: BC scores 77/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $91.62 (+42.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, BC is in a strong downtrend. Immediate support is located at $61.20, while resistance sits at $66.67.
Market Sentiment: BC scores 77/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $91.62 (+42.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$63.26 -
$68.89
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (77/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 42.3% below Wall St target ($91.62)
- BULLISH: Bottoming setup score 77/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$63.26 -
$68.89
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$61.20
Resistance Level
$66.67
Current Trend
Strong Downtrend
Technical data as of
Oct 16, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.87
Wall Street Target
$91.63
(+42.3%)
Revenue Growth (YoY)
7.7%
Earnings Growth (YoY)
87.5%
Profit Margin
-1.5%
Valuation Discount vs History
-8.1% cheaper
PE vs Historical
11.9 vs 15.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.1%
(market-implied from PE analysis)
1-Year Target
$59.16
(-8%)
2-Year Target
$54.36
(-16%)
3-Year Target
$49.96
(-22%)
3-Yr Target (if PE normalizes)
(PE: 12→15)
$64.38
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 18.9%)
$180.79
(+181%)
Base:
(SPY PE: 11.9, Growth: 18.9%)
$108.08
(+68%)
Bear:
(PE: 10.1, Growth: 18.9%)
$91.87
(+43%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.9 to 15.3
Stabilization Target:
$82.95
(+28.9%)
PE Expansion Potential:
+28.9%
Share & Embed Analysis
Last updated: October 17, 2026 12:26 PM ET
Data refreshes hourly during market hours. Next update: 1:26 PM
Data refreshes hourly during market hours. Next update: 1:26 PM
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Technical Signals Check
Is BC showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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