CLX Stock Analysis: Buy, Sell, or Hold?

CLX - Clorox Company

SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
$107.70
2.55 (2.43%) ▲
5d: +9.61%
30d: +11.54%
90d: +16.86%
WAIT
LOW Confidence
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Analysis Updated: Aug 10, 2026 12:00 AM ET
Earnings: Aug 03, 2026 0d
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Aug 7, 2026 at $105.15 · last confirmed Aug 10, 2026

Strength: 9.0/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: CLX shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$126.34
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$78.45
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.9x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: CLX is currently trading at $107.70, which is considered extended relative to its 30-day fair value range of $94.20 to $102.18. From a valuation perspective, the stock is trading at a premium (Forward PE: 18.1) compared to its historical average (15.9). At these levels, the market is pricing in 4.5% annual earnings growth.

Technical Outlook: Technically, CLX is in a downtrend. The price is approaching resistance at $108.06. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: CLX scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $94.20 - $102.18
Company Quality Score 31/100 (SELL)
Volume Confirmation HIGH
Confidence Score 20.0%

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All Signals

  • BEARISH: Price extended above range (+5.4% above its trading range)
  • BEARISH: Weak technical setup (5/100)
  • BULLISH: High volume confirmation
  • BEARISH: Trading above Wall St target ($101.71)
  • BULLISH: Expecting earnings turnaround to 4.5% growth with -2.0% revenue growth
  • WARNING: Composite score 31/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $94.20 - $102.18
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $94.20
Resistance Level $108.06
Current Trend Downtrend
Technical data as of Aug 10, 2026

Fundamental Context

Forward P/E (Next Year Est.) 18.09
Wall Street Target $101.71 (-5.6%)
Revenue Growth (YoY) -2.0%
Earnings Growth (YoY) -50.1%
Profit Margin 8.7%
Valuation Premium vs History +4.5% premium
PE vs Historical 18.1 vs 15.9 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +4.5% (market-implied from PE analysis)
1-Year Target $112.55 (+5%)
2-Year Target $117.61 (+9%)
3-Year Target $122.90 (+14%)
3-Yr Target (if PE normalizes) (PE: 18→16) PE COMPRESSION $108.04 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.2, Growth: 7.9%) $151.14 (+40%)
Base: (SPY PE: 18.1, Growth: 7.9%) $135.14 (+26%)
Bear: (PE: 15.4, Growth: 7.9%) $114.87 (+7%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 21.86 | Current EPS (TTM): $4.81
Bull Case $143.18 (+33%)
Analyst growth 23.8%, PE expands to 24.1
Base Case $130.17 (+21%)
Market implied 23.8%, PE stable at 21.9
Bear Case $71.50 (-34%)
Severe decline -20.0%, PE contracts to 18.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Last updated: August 10, 2026 9:20 PM ET
Data refreshes hourly during market hours. Next update: 10:20 PM
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Technical Signals Check

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Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced CLX Option Strategies

Professional options setups generated by AI based on today's CLX price and gamma walls.

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