CL Stock Analysis: Buy, Sell, or Hold?
CL - Colgate-Palmolive Company
$93.21
0.97 (1.05%)
▲
5d:
-0.19%
30d:
+3.62%
90d:
+10.52%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 31, 2026
17d
Smart Money Accumulation
None View Scanner →
Strength: 6.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: CL shows positive signals but monitor for confirmation. Market pricing in 2.0% growth. Moderate conviction.
💡 BUY OPPORTUNITY: CL shows positive signals but monitor for confirmation. Market pricing in 2.0% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$113.02
Based on 5.2% avg growth
INTRINSIC VALUE TODAY
$70.17
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CL is currently trading at $93.21, which is considered slightly high relative to its 30-day fair value range of $88.50 to $93.24. The stock's valuation (Forward PE: 23.0) is in line with its historical norms (21.7). At these levels, the market is pricing in 2.0% annual earnings growth.
Technical Outlook: Technically, CL is in a strong downtrend. The price is currently testing key support at $90.56. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CL is in a strong downtrend. The price is currently testing key support at $90.56. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$88.50 -
$93.24
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
63.8%
All Signals
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($96.20)
- BULLISH: Expecting earnings turnaround to 2.0% growth with 8.4% revenue growth
Trading Range Analysis
30-Day Trading Range
$88.50 -
$93.24
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$90.56
Resistance Level
$96.01
Current Trend
Strong Downtrend
Technical data as of
Jul 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.00
Wall Street Target
$96.20
(+3.2%)
Revenue Growth (YoY)
8.4%
Earnings Growth (YoY)
-5.9%
Profit Margin
10.0%
Valuation Premium vs History
+2.0% premium
PE vs Historical
23.0 vs 21.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.0%
(market-implied from PE analysis)
1-Year Target
$95.07
(+2%)
2-Year Target
$96.98
(+4%)
3-Year Target
$98.92
(+6%)
3-Yr Target (if PE normalizes)
(PE: 23→22)
PE COMPRESSION
$93.32
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.0, Growth: 6.3%)
$111.92
(+20%)
Base:
(SPY PE: 21.8, Growth: 6.3%)
$105.97
(+14%)
Bear:
(PE: 18.5, Growth: 6.3%)
$90.08
(-3%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (36x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 35.75 | Current EPS (TTM): $2.58
Bull Case
$159.37
(+71%)
Analyst growth 57.1%, PE expands to 39.3
Base Case
$144.88
(+55%)
Market implied 57.1%, PE stable at 35.8
Bear Case
$62.72
(-33%)
Severe decline -20.0%, PE contracts to 30.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 13, 2026 6:57 PM ET
Data refreshes hourly during market hours. Next update: 7:57 PM
Data refreshes hourly during market hours. Next update: 7:57 PM
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Technical Signals Check
Is CL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Panagiotis Tsourapas
SELL
15000 shares
2026-02-12
Panagiotis Tsourapas
SELL
35000 shares
2026-02-11
John Hazlin
SELL
20989 shares
2026-02-10
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