ELF Stock Analysis: Buy, Sell, or Hold?

ELF - e.l.f. Beauty, Inc.

PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
$101.94
3.48 (3.53%) ▲
5d: +11.48%
30d: +33.87%
90d: +91.91%
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LOW Confidence
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Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 05, 2026 0d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: ELF shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$121.09
Based on 10.3% avg growth
INTRINSIC VALUE TODAY
$75.18
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: ELF is currently trading at $101.94, which is considered extended relative to its 30-day fair value range of $77.18 to $94.57. From a valuation perspective, the stock is trading at a premium (Forward PE: 28.3) compared to its historical average (20.7). At these levels, the market is pricing in 11.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, ELF is in a strong uptrend. The price is approaching resistance at $102.22. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.5% recently.

Market Sentiment: ELF scores 34/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $77.18 - $94.57
Company Quality Score 44/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 22.9%

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ELF is technically overbought (RSI 71). Consider hedging now to protect against a potential pullback while keeping your upside.

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All Signals

  • BEARISH: Price extended above range (+7.8% above its trading range)
  • BEARISH: Weak technical setup (34/100)
  • BULLISH: High volume confirmation
  • BULLISH: Strong upward momentum (+3.5%)
  • NEUTRAL: Near Wall St target ($97.75)
  • NEUTRAL: Trading at premium valuation - market expects 11.0% growth which is achievable
  • WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $77.18 - $94.57
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $89.38
Resistance Level $102.22
Current Trend Strong Uptrend
Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 28.27
Wall Street Target $97.75 (-4.1%)
Revenue Growth (YoY) 35.5%
Earnings Growth (YoY) 93.1%
Profit Margin -0.2%
Valuation Premium vs History +11.0% premium
PE vs Historical 28.3 vs 20.7 STRETCHED
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +11.0% (market-implied from PE analysis)
1-Year Target $113.15 (+11%)
2-Year Target $125.60 (+23%)
3-Year Target $139.42 (+37%)
3-Yr Target (if PE normalizes) (PE: 28→21) PE COMPRESSION $102.07 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 28.3, Growth: 16.5%) $161.11 (+58%)
Base: (SPY PE: 20.1, Growth: 16.5%) $114.37 (+12%)
Bear: (PE: 17.1, Growth: 16.5%) $97.21 (-5%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (35x PE), but valuation improves significantly next year (28x PE) as earnings recover.
Forward PE: 34.84 | Forward EPS (Implied): $2.93
Bull Case $123.09 (+21%)
Analyst growth 15.0%, PE expands to 36.6
Base Case $101.94 (0%)
Market implied 0.0%, PE stable at 34.8
Bear Case $77.98 (-24%)
Severe decline -15.0%, PE contracts to 31.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Last updated: August 23, 2026 6:26 AM ET
Data refreshes hourly during market hours. Next update: 7:26 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Tarang Amin SELL 52880 shares 2026-04-01

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