Clorox (CLX) Stock: Buy, Sell, or Hold?

CLX - Clorox Company

SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
$93.06
-1.23 (-1.30%) ▼
5d: -9.24%
30d: -11.87%
90d: -1.15%
WAIT
LOW Confidence
Protect Your CLX Gains
Analysis Updated: Sep 4, 2026 12:00 AM ET
Earnings: Aug 03, 2026 0d
Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 1, 2026 at $95.80 · last confirmed Sep 1, 2026

Strength: 6.1/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: CLX shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$127.14
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$78.94
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: CLX is currently trading at $93.06, which is considered oversold relative to its 30-day fair value range of $97.62 to $107.18. The stock's valuation (Forward PE: 15.6) is in line with its historical norms (16.0). Remarkably, the market is currently pricing in an annual earnings decline of 0.8% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, CLX is in a uptrend. The price is currently testing key support at $92.63. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $97.62 - $107.18
Company Quality Score 45/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 74.8%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (45/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($101.65)
  • WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $97.62 - $107.18
Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $92.63
Resistance Level $109.42
Current Trend Uptrend
Technical data as of Sep 4, 2026

Fundamental Context

Forward P/E (Next Year Est.) 15.63
Wall Street Target $101.65 (+9.2%)
Revenue Growth (YoY) -2.0%
Earnings Growth (YoY) -50.1%
Profit Margin 8.7%
Valuation Discount vs History -0.8% cheaper
PE vs Historical 15.6 vs 16.0 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.8% (market-implied from PE analysis)
1-Year Target $92.32 (-1%)
2-Year Target $91.58 (-2%)
3-Year Target $90.84 (-2%)
3-Yr Target (if PE normalizes) (PE: 16→16) $93.00 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.2, Growth: 7.9%) $151.14 (+62%)
Base: (SPY PE: 15.6, Growth: 7.9%) $116.77 (+26%)
Bear: (PE: 13.3, Growth: 7.9%) $99.25 (+7%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 19.60 | Current EPS (TTM): $4.81
Bull Case $128.39 (+38%)
Analyst growth 23.8%, PE expands to 21.6
Base Case $116.72 (+25%)
Market implied 23.8%, PE stable at 19.6
Bear Case $64.12 (-31%)
Severe decline -20.0%, PE contracts to 16.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.6 to 16.0
Stabilization Target: $95.27 (+2.4%)
PE Expansion Potential: +2.4%
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Last updated: September 05, 2026 5:03 PM ET
Data refreshes hourly during market hours. Next update: 6:03 PM
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Technical Signals Check

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Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced CLX Option Strategies

Professional options setups generated by AI based on today's CLX price and gamma walls.

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