CLX Stock Analysis: Buy, Sell, or Hold?
CLX - Clorox Company
$95.05
-1.51 (-1.56%)
▼
5d:
-2.26%
30d:
-4.3%
90d:
-9.72%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 30, 2026
16d
Smart Money Accumulation
None View Scanner →
Strength: 5.8/10
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1 traders called CLX this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: CLX shows positive signals but monitor for confirmation. Market pricing in 0.6% decline. Moderate conviction.
💡 BUY OPPORTUNITY: CLX shows positive signals but monitor for confirmation. Market pricing in 0.6% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$137.79
Based on 7.4% avg growth
INTRINSIC VALUE TODAY
$85.56
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $95.05, which is considered fair relative to its 30-day fair value range of $93.39 to $97.91. The stock's valuation (Forward PE: 15.5) is in line with its historical norms (15.8). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This pessimistic expectation contrasts with the company's recent 2.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CLX is in a strong downtrend. Immediate support is located at $90.50, while resistance sits at $98.34.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CLX is in a strong downtrend. Immediate support is located at $90.50, while resistance sits at $98.34.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$93.39 -
$97.91
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
67.6%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($104.47)
Trading Range Analysis
30-Day Trading Range
$93.39 -
$97.91
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$90.50
Resistance Level
$98.34
Current Trend
Strong Downtrend
Technical data as of
Jun 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.52
Wall Street Target
$104.47
(+9.9%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
2.7%
Profit Margin
11.2%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
15.5 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$94.48
(-1%)
2-Year Target
$93.91
(-1%)
3-Year Target
$93.35
(-2%)
3-Yr Target (if PE normalizes)
(PE: 16→16)
$95.04
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.7%)
$180.94
(+90%)
Base:
(SPY PE: 15.5, Growth: 10.7%)
$128.93
(+36%)
Bear:
(PE: 13.2, Growth: 10.7%)
$109.59
(+15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 15.70 | Current EPS (TTM): $6.15
Bull Case
$105.78
(+11%)
Analyst growth -0.4%, PE expands to 17.3
Base Case
$96.16
(+1%)
Market implied -0.4%, PE stable at 15.7
Bear Case
$65.66
(-31%)
Severe decline -20.0%, PE contracts to 13.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.5 to 15.8
Stabilization Target:
$96.77
(+1.8%)
PE Expansion Potential:
+1.8%
Share & Embed Analysis
Last updated: July 13, 2026 6:57 PM ET
Data refreshes hourly during market hours. Next update: 7:57 PM
Data refreshes hourly during market hours. Next update: 7:57 PM
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Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-01-29
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