W Stock Analysis: Buy, Sell, or Hold?

W - Wayfair Inc.

RETAIL-CATALOG & MAIL-ORDER HOUSES
$101.45
-1.49 (-1.45%) ▼
5d: -2.52%
30d: +10.67%
90d: +68.91%
WAIT
LOW Confidence
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Analysis Updated: Aug 12, 2026 12:00 AM ET
Earnings: Aug 04, 2026 0d
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Aug 7, 2026 at $106.60 · last confirmed Aug 12, 2026

Strength: 5.9/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: W shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$186.40
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$115.74
12.3% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: W is currently trading at $101.45, which is considered extended relative to its 30-day fair value range of $84.83 to $101.58. The stock's valuation (Forward PE: 26.9) is in line with its historical norms (25.5). At these levels, the market is pricing in 1.8% annual earnings growth.

Technical Outlook: Technically, W is in a strong uptrend. Immediate support is located at $84.78, while resistance sits at $118.31.

Market Sentiment: W scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $120.04 (+16.3%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $84.83 - $101.58
Company Quality Score 37/100 (SELL)
Volume Confirmation HIGH
Confidence Score 29.5%

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All Signals

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (0/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($120.04)
  • BULLISH: Expecting earnings turnaround to 1.8% growth with 7.5% revenue growth
  • WARNING: Composite score 37/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $84.83 - $101.58
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $84.78
Resistance Level $118.31
Current Trend Strong Uptrend
Technical data as of Aug 12, 2026

Fundamental Context

Forward P/E (Next Year Est.) 26.95
Wall Street Target $120.04 (+16.3%)
Revenue Growth (YoY) 7.5%
Earnings Growth (YoY) -55.1%
Profit Margin -2.5%
Valuation Premium vs History +1.8% premium
PE vs Historical 27.0 vs 25.5 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +1.8% (market-implied from PE analysis)
1-Year Target $105.06 (+2%)
2-Year Target $106.95 (+4%)
3-Year Target $108.87 (+6%)
3-Yr Target (if PE normalizes) (PE: 27→26) PE COMPRESSION $103.00 (0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 27.0, Growth: 33.3%) $244.35 (+137%)
Base: (SPY PE: 20.2, Growth: 33.3%) $183.39 (+78%)
Bear: (PE: 17.2, Growth: 33.3%) $155.88 (+51%)
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Last updated: August 13, 2026 11:10 AM ET
Data refreshes hourly during market hours. Next update: 12:10 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
9
Sells
Net
INSIDERS SELLING
Recent Transactions
Jon Blotner SELL 4790 shares 2026-04-02
Steven Conine SELL 1687 shares 2026-03-24
Niraj Shah SELL 1571 shares 2026-03-24

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Advanced W Option Strategies

Professional options setups generated by AI based on today's W price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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