BZUN Stock Analysis: Buy, Sell, or Hold?
BZUN - Baozun Inc. American Depositary Shares
$2.84
0.04 (1.43%)
â˛
5d:
+0.35%
30d:
+15.45%
90d:
+10.51%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 27, 2026
3d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: BZUN is fairly priced but lacks strong directional signals. At -6.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: BZUN is fairly priced but lacks strong directional signals. At -6.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$6.73
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$4.18
32.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 0.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BZUN is currently trading at $2.84, which is considered fair relative to its 30-day fair value range of $2.60 to $2.97. From a valuation perspective, the stock is trading at a discount (Forward PE: 0.6) compared to its historical average (0.7). Remarkably, the market is currently pricing in an annual earnings decline of 6.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, BZUN is in a uptrend. Immediate support is located at $2.72, while resistance sits at $3.02.
Market Sentiment: BZUN scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $4.25 (+49.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, BZUN is in a uptrend. Immediate support is located at $2.72, while resistance sits at $3.02.
Market Sentiment: BZUN scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $4.25 (+49.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$2.60 -
$2.97
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 49.8% below Wall St target ($4.25)
- WARNING: Composite score 48/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$2.60 -
$2.97
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$2.72
Resistance Level
$3.03
Current Trend
Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
0.58
Wall Street Target
$4.25
(+49.8%)
Revenue Growth (YoY)
15.3%
Earnings Growth (YoY)
-47.6%
Profit Margin
-1.8%
Valuation Discount vs History
-6.4% cheaper
PE vs Historical
0.6 vs 0.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.4%
(market-implied from PE analysis)
1-Year Target
$2.66
(-6%)
2-Year Target
$2.49
(-12%)
3-Year Target
$2.33
(-18%)
3-Yr Target (if PE normalizes)
(PE: 1â1)
$2.83
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 57.9%)
$334.33
(+11672%)
Base:
(SPY PE: 0.6, Growth: 57.9%)
$9.59
(+238%)
Bear:
(PE: 0.5, Growth: 57.9%)
$8.15
(+187%)
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 0.6 to 0.7
Stabilization Target:
$3.45
(+21.7%)
PE Expansion Potential:
+21.7%
Share & Embed Analysis
Last updated: August 23, 2026 1:00 AM ET
Data refreshes hourly during market hours. Next update: 2:00 AM
Data refreshes hourly during market hours. Next update: 2:00 AM
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Technical Signals Check
Is BZUN showing a specific setup today?
Insider Activity (6 Months)
14
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Wenbin Qiu
BUY
16000 shares
2026-04-17
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BUY
17500 shares
2026-04-16
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BUY
11000 shares
2026-04-15
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