Why is ZETA Up Today?

ZETA
$37.87
▲ +7.98% (+$3.02)
Last updated: Nov 11, 2026 5:00 PM ET

About Zeta Global Holdings Corp.

Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel an...

Sector: SERVICES-PREPACKAGED SOFTWARE
Market Cap: $4.77B
Forward P/E: 18.2
52-Week Range: $14.37 - $38.46
Employees: 2,191

Overall Confidence: 70%

70% Confident

Based on news, social sentiment, options activity, and sector analysis

OPTIONS 75% Confidence
🎯 Unusual CALL buying detected
Options traders are heavily buying calls on ZETA, with 86% of volume in calls. This suggests bullish institutional positioning.
SECTOR 65% Confidence
SERVICES-PREPACKAGED SOFTWARE sector moving together
This appears to be a sector-wide move. The SERVICES-PREPACKAGED SOFTWARE sector is up 2.0% on average.

✅ Move Confirmation

LOW VOLUME 0.8x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

SERVICES-PREPACKAGED SOFTWARE sector: +2.0%

This appears to be a sector-wide move. Most SERVICES-PREPACKAGED SOFTWARE stocks are moving in the same direction.

Market Comparison

ZETA is significantly outperforming the market (+6.8% vs SPY)
S&P 500
SPY
+1.23%
Nasdaq 100
QQQ
+2.62%
ZETA
This Stock
+7.98%
vs S&P 500: +6.75%
vs Nasdaq: +5.36%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, ZETA is expected to trade between:
$37.11 - $39.01

Key Level to Watch

$39.76 resistance
Watch for continuation above $37.87

Quick Trade Ideas

Options strategies to consider for ZETA's 8% move

📊

No Options Available

ZETA doesn't have listed options or options data is currently unavailable.

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Disclaimer: These are educational examples only, not investment advice. Options involve significant risk including total loss of premium. Prices shown are estimates and may differ from actual market prices. Always do your own research and consider your risk tolerance.

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We'll notify you when ZETA's trend changes or a new signal fires.

Last updated: Nov 11, 2026 5:00 PM (-357 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.37
Put/Call Ratio
107.1%
Implied Volatility
Call Volume: 36,070
Put Volume: 13,305
Total: 49,375
Unusual Activity: $30 PUT (3,316 vol) $32.5 CALL (2,685 vol) $33 CALL (2,422 vol)

Historical Context

ZETA has moved more than 3.0% up on 58 occasions in the past year.

60.3%
Continuation Rate
35/58 times continued up
+1.43%
Avg Next Day Change
After similar up moves
Last similar move: Nov 10, 2026 (8.2%) → Next day: +8.0%

Frequently Asked Questions

Why is ZETA stock up today?

Options traders are heavily buying calls on ZETA, with 86% of volume in calls. This suggests bullish institutional positioning.

Is ZETA stock a buy or sell right now?

Based on current analysis, ZETA shows 70% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the ZETA stock price target?

ZETA is currently trading at $37.87. Based on today's momentum, the expected short-term range is $37.11 - $39.01. See long-term price prediction →

Will ZETA stock continue rising?

Our analysis shows a 45% probability that ZETA's move continues in the next 1-3 days. Key level to watch: $39.76 (resistance).

Is ZETA stock oversold or overbought?

ZETA's RSI (Relative Strength Index) is currently at 67.4. This shows bullish momentum - the stock has positive momentum but isn't overextended yet.

What is the momentum for ZETA stock?

ZETA's 10-day momentum indicator is at 4.2. Strong bullish momentum - the stock is gaining significant upward force. This often precedes continued gains.

Is ZETA outperforming or underperforming the market?

ZETA (+7.98%) is currently significantly outperforming the market (+6.8% vs SPY). Today, the S&P 500 (SPY) is up 1.23%, and Nasdaq (QQQ) is up 2.62%.

What does MACD indicate for ZETA?

ZETA's MACD (0.53) is currently above the signal line (0.2), indicating a bullish trend. This technical signal suggests buying pressure is dominant. The trend strength (ADX: 24.4) is moderate.

Is ZETA in an uptrend or downtrend?

Based on moving average analysis, ZETA is in a bullish trend. The price ($37.87) is trading above both the 20-day SMA ($32.82) and 50-day SMA ($31.92). This alignment typically indicates sustained upward momentum.

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