Amer Sports (AS) Stock: Buy, Sell, or Hold?
AS - Amer Sports, Inc.
$28.55
0.31 (1.10%)
▲
5d:
-5.71%
30d:
+2.81%
90d:
-20.67%
HOLD
MODERATE Confidence
Analysis Updated: Oct 26, 2026 12:00 AM ET
Earnings: Nov 17, 2026
20d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Oct 23, 2026 at $28.24 · last confirmed Oct 26, 2026
Strength: 5.1/10
Get Alerted When AS Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: AS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: AS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$57.13
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$35.47
19.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AS is currently trading at $28.55, which is considered fair relative to its 30-day fair value range of $26.94 to $29.22. From a valuation perspective, the stock is trading at a discount (Forward PE: 24.3) compared to its historical average (31.3). Remarkably, the market is currently pricing in an annual earnings decline of 8.1% over the next few years. This pessimistic expectation contrasts with the company's recent 500% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, AS is in a strong downtrend. The price is currently testing key support at $27.85. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 49/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $47.24 (+65.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, AS is in a strong downtrend. The price is currently testing key support at $27.85. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 49/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $47.24 (+65.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$26.94 -
$29.22
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
Protect Your Profits
Holding AS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (49/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 65.5% below Wall St target ($47.24)
- NEUTRAL: Bottoming setup forming (49/100) — watch for confirmation
- CAUTION: 5-day price weakness (-5.7%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$26.94 -
$29.22
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$27.85
Resistance Level
$30.75
Current Trend
Strong Downtrend
Technical data as of
Oct 26, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.33
Wall Street Target
$47.24
(+65.5%)
Revenue Growth (YoY)
32.1%
Earnings Growth (YoY)
500.0%
Profit Margin
7.3%
Valuation Discount vs History
-8.1% cheaper
PE vs Historical
24.3 vs 31.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.1%
(market-implied from PE analysis)
1-Year Target
$26.24
(-8%)
2-Year Target
$24.11
(-16%)
3-Year Target
$22.16
(-22%)
3-Yr Target (if PE normalizes)
(PE: 24→31)
$28.51
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.3, Growth: 25.7%)
$56.65
(+98%)
Base:
(SPY PE: 19.9, Growth: 25.7%)
$46.24
(+62%)
Bear:
(PE: 16.9, Growth: 25.7%)
$39.30
(+38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (30x PE), but valuation improves significantly next year (24x PE) as earnings recover.
Trailing PE: 29.73 | Current EPS (TTM): $0.95
Bull Case
$38.37
(+34%)
Analyst growth 23.5%, PE expands to 32.7
Base Case
$34.88
(+22%)
Market implied 23.5%, PE stable at 29.7
Bear Case
$19.20
(-33%)
Severe decline -20.0%, PE contracts to 25.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 24.3 to 31.3
Stabilization Target:
$36.73
(+28.6%)
PE Expansion Potential:
+28.6%
Share & Embed Analysis
Last updated: October 27, 2026 8:08 AM ET
Data refreshes hourly during market hours. Next update: 9:08 AM
Data refreshes hourly during market hours. Next update: 9:08 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is AS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Leisure Stocks
Top-rated stocks in Leisure by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
LTH
Life Time Group Holdings… |
STRONG BUY
14 analysts |
$56 | 42 HOLD |
|
YETI
YETI Holdings Inc |
STRONG BUY
17 analysts |
$54 | 42 HOLD |
|
PTON
Peloton Interactive Inc |
HOLD
20 analysts |
$8 | 53 HOLD |
|
HAS
Hasbro Inc |
STRONG BUY
14 analysts |
$118 | 33 SELL |
|
MAT
Mattel Inc |
BUY
15 analysts |
$18 | 42 HOLD |
Advanced AS Option Strategies
Professional options setups generated by AI based on today's AS price and gamma walls.
