Why is NKE Down Today?

NKE
$33.76
▼ -3.95% ($-1.34)
Last updated: Oct 02, 2026 8:33 PM ET (447 min ago)

About Nike, Inc.

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike se...

Sector: RUBBER & PLASTICS FOOTWEAR
Market Cap: $109.59B
Forward P/E: 33.5
52-Week Range: $31.97 - $74.78
Employees: 77,800

Overall Confidence: 67%

67% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 RUBBER & PLASTICS FOOTWEAR sector moving together
This appears to be a sector-wide move. The RUBBER & PLASTICS FOOTWEAR sector is down 1.9% on average.

✅ Move Confirmation

HIGH VOLUME 2.9x average volume

DISTRIBUTION - This move is backed by significant volume and appears sustainable.

📍 Sector Context

RUBBER & PLASTICS FOOTWEAR sector: -1.9%

This appears to be a sector-wide move. Most RUBBER & PLASTICS FOOTWEAR stocks are moving in the same direction.

Market Comparison

NKE is significantly underperforming the market (-4.7% vs SPY)
S&P 500
SPY
+0.74%
Nasdaq 100
QQQ
+1.02%
NKE
This Stock
-3.95%
vs S&P 500: -4.69%
vs Nasdaq: -4.97%

📊 What Happens Next?

Probability Analysis

65% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, NKE is expected to trade between:
$32.75 - $34.44

Key Level to Watch

$32.07 support
Watch for breakdown below $33.76

🔔 Get NKE Alerts

We'll notify you when NKE's trend changes or a new signal fires.

Last updated: Oct 02, 2026 8:33 PM (447 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Neutral
Options Sentiment
1.19
Put/Call Ratio
63.1%
Implied Volatility
Call Volume: 246,257
Put Volume: 293,879
Total: 540,136
Unusual Activity: $33 PUT (50,913 vol) $32.5 PUT (22,345 vol) $32 PUT (17,720 vol)

Historical Context

NKE has moved more than 3.0% down on 17 occasions in the past year.

47.1%
Continuation Rate
8/17 times continued down
+0.08%
Avg Next Day Change
After similar down moves
Last similar move: Aug 25, 2026 (-3.1%) → Next day: -2.3%

Frequently Asked Questions

Why is NKE stock down today?

This appears to be a sector-wide move. The RUBBER & PLASTICS FOOTWEAR sector is down 1.9% on average.

Is NKE stock a buy or sell right now?

Based on current analysis, NKE shows 67% confidence in today's move. Volume is high which supports the trend. View full buy/sell analysis →

What is the NKE stock price target?

NKE is currently trading at $33.76. Based on today's momentum, the expected short-term range is $32.75 - $34.44. See long-term price prediction →

Will NKE stock continue falling?

Our analysis shows a 65% probability that NKE's move continues in the next 1-3 days. Key level to watch: $32.07 (support).

Is NKE stock oversold or overbought?

NKE's RSI (Relative Strength Index) is currently at 28.5. This indicates oversold conditions - the stock may be due for a bounce as selling pressure appears exhausted.

What is the momentum for NKE stock?

NKE's 10-day momentum indicator is at -1.64. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is NKE outperforming or underperforming the market?

NKE (-3.95%) is currently significantly underperforming the market (-4.7% vs SPY). Today, the S&P 500 (SPY) is up 0.74%, and Nasdaq (QQQ) is up 1.02%.

What does MACD indicate for NKE?

NKE's MACD (-1.12) is currently below the signal line (-1.1), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 27.0) is strong.

Is NKE in an uptrend or downtrend?

Based on moving average analysis, NKE is in a bearish trend. The price ($33.76) is trading below both the 20-day SMA ($36.24) and 50-day SMA ($38.95). This alignment typically indicates sustained downward pressure.

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