Nike (NKE) Stock: Buy, Sell, or Hold?
NKE - Nike, Inc.
$36.80
0.18 (0.49%)
▲
5d:
-5.08%
30d:
-9.16%
90d:
-19.93%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 01, 2026
17d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 2, 2026 at $38.24 · last confirmed Sep 9, 2026
Strength: 7.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: NKE shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: NKE shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$82.41
Based on 12.7% avg growth
INTRINSIC VALUE TODAY
$51.17
28.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NKE is currently trading at $36.80, which is considered oversold relative to its 30-day fair value range of $38.17 to $41.53. From a valuation perspective, the stock is trading at a discount (Forward PE: 20.1) compared to its historical average (25.0). Remarkably, the market is currently pricing in an annual earnings decline of 7.1% over the next few years. This pessimistic expectation contrasts with the company's recent 428.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NKE is in a strong uptrend. The price is currently testing key support at $36.55. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NKE scores 23/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $49.87 (+35.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NKE is in a strong uptrend. The price is currently testing key support at $36.55. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: NKE scores 23/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $49.87 (+35.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$38.17 -
$41.53
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding NKE? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (23/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 35.5% below Wall St target ($49.87)
- WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$38.17 -
$41.53
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$36.55
Resistance Level
$39.88
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
20.10
Wall Street Target
$49.87
(+35.5%)
Revenue Growth (YoY)
-1.1%
Earnings Growth (YoY)
428.0%
Profit Margin
6.7%
Valuation Discount vs History
-7.1% cheaper
PE vs Historical
20.1 vs 25.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.1%
(market-implied from PE analysis)
1-Year Target
$34.19
(-7%)
2-Year Target
$31.76
(-14%)
3-Year Target
$29.50
(-20%)
3-Yr Target (if PE normalizes)
(PE: 20→25)
$36.69
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 21.3%)
$65.87
(+79%)
Base:
(SPY PE: 20.1, Growth: 21.3%)
$65.64
(+78%)
Bear:
(PE: 17.1, Growth: 21.3%)
$55.80
(+52%)
📈
Valuation based on Current Earnings
Trailing PE: 17.44 | Current EPS (TTM): $2.10
Bull Case
$35.12
(-5%)
Analyst growth -12.8%, PE expands to 19.2
Base Case
$31.92
(-13%)
Market implied -12.8%, PE stable at 17.4
Bear Case
$24.90
(-32%)
Severe decline -20.0%, PE contracts to 14.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.1 to 25.0
Stabilization Target:
$45.77
(+24.4%)
PE Expansion Potential:
+24.4%
Share & Embed Analysis
Last updated: September 12, 2026 10:42 PM ET
Data refreshes hourly during market hours. Next update: 11:42 PM
Data refreshes hourly during market hours. Next update: 11:42 PM
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Technical Signals Check
Is NKE showing a specific setup today?
Insider Activity (6 Months)
4
Buys
2
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Elliott Hill
BUY
23660 shares
2026-04-13
Timothy D Cook
BUY
25000 shares
2026-04-10
John W Rogers Jr
BUY
4000 shares
2026-04-09
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Advanced NKE Option Strategies
Professional options setups generated by AI based on today's NKE price and gamma walls.
