Nike (NKE) Stock: Buy, Sell, or Hold?
NKE - Nike, Inc.
$33.87
-1.28 (-3.64%)
▼
5d:
-5.26%
30d:
-11.43%
90d:
-21.85%
HOLD
MODERATE Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Oct 01, 2026
0d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 30, 2026 at $35.40 · last confirmed Oct 2, 2026
Strength: 9.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: NKE shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: NKE shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$81.43
Based on 12.7% avg growth
INTRINSIC VALUE TODAY
$50.56
33.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NKE is currently trading at $33.87, which is considered oversold relative to its 30-day fair value range of $35.52 to $38.68. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.5) compared to its historical average (24.7). Remarkably, the market is currently pricing in an annual earnings decline of 9.1% over the next few years. This pessimistic expectation contrasts with the company's recent 428.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NKE is in a strong downtrend. Immediate support is located at $31.97, while resistance sits at $37.03. Short-term momentum is weak, with the stock down 3.6% recently.
Market Sentiment: NKE scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $45.63 (+34.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, NKE is in a strong downtrend. Immediate support is located at $31.97, while resistance sits at $37.03. Short-term momentum is weak, with the stock down 3.6% recently.
Market Sentiment: NKE scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $45.63 (+34.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$35.52 -
$38.68
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
52.4%
Protect Your Profits
Holding NKE? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.6%)
- BULLISH: Trading 34.7% below Wall St target ($45.63)
- CAUTION: 5-day price weakness (-5.3%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$35.52 -
$38.68
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$31.97
Resistance Level
$37.04
Current Trend
Strong Downtrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.50
Wall Street Target
$45.63
(+34.7%)
Revenue Growth (YoY)
-1.1%
Earnings Growth (YoY)
428.0%
Profit Margin
6.7%
Valuation Discount vs History
-9.1% cheaper
PE vs Historical
18.5 vs 24.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.1%
(market-implied from PE analysis)
1-Year Target
$30.79
(-9%)
2-Year Target
$27.99
(-17%)
3-Year Target
$25.44
(-25%)
3-Yr Target (if PE normalizes)
(PE: 19→25)
$33.96
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 21.3%)
$66.62
(+97%)
Base:
(SPY PE: 18.5, Growth: 21.3%)
$60.42
(+78%)
Bear:
(PE: 15.7, Growth: 21.3%)
$51.36
(+52%)
📈
Valuation based on Current Earnings
Trailing PE: 16.50 | Current EPS (TTM): $2.13
Bull Case
$33.23
(-2%)
Analyst growth -14.1%, PE expands to 18.2
Base Case
$30.21
(-11%)
Market implied -14.1%, PE stable at 16.5
Bear Case
$23.90
(-29%)
Severe decline -20.0%, PE contracts to 14.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.5 to 24.7
Stabilization Target:
$45.22
(+33.5%)
PE Expansion Potential:
+33.5%
Share & Embed Analysis
Last updated: October 03, 2026 3:09 AM ET
Data refreshes hourly during market hours. Next update: 4:09 AM
Data refreshes hourly during market hours. Next update: 4:09 AM
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Technical Signals Check
Is NKE showing a specific setup today?
Insider Activity (6 Months)
4
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Elliott Hill
BUY
23660 shares
2026-04-13
Timothy D Cook
BUY
25000 shares
2026-04-10
John W Rogers Jr
BUY
4000 shares
2026-04-09
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Advanced NKE Option Strategies
Professional options setups generated by AI based on today's NKE price and gamma walls.
