Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Quick Stats
Jun 23, 202658.0
AI Score
HOLD1.02
Volume Ratio
Jul 23, 2026
Next Earnings
18
+ve Days (30d)
12
-ve Days (30d)
BFH Stock Summary
Last updated Jun 23, 2026
BFH is currently trading at $103.79, positioned above its 200-day moving average of $74.28, indicating a long-term uptrend. The stock has a 52-week range of $53.26 to $105.2.
Technical Analysis: The 50-day moving average stands at $90.02, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 75.322, suggesting the stock is in overbought territory (bullish but caution advised).
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.149, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates BFH at 58.0/100 with a HOLD recommendation.
BFH (Bread Financial Holdings, Inc.) Indicators
Last updated Jun 23, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 75.322 |
| CMF (20) | 0.149 |
| ROC (10) | 13.531 |
| ADX (14) | 39.358 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 4.576 |
| AROONOSC (14) | 57.143 |
| WILLAMS %R (14) | -7.944 |
| MFI (14) | 78.804 |
BFH Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
BFH Price vs Max Options Open Interest
BFH Max Change In Options Open Interest
BFH Options - Sort by Max open Interest (near term)
24th June 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Daily Out of Money Options - Sort by Max open Interest (near term)
24th June 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Daily In the Money Options - Sort by Max open Interest (near term)
24th June 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Most Active Options by Volume(near term)
24th June 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Bread Financial Holdings, Inc. is above both 50 Day and 200 Day SMA which is considered Bullish.
BFH Moving Averages Analysis
Bread Financial Holdings, Inc. has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jun 23, 2026
Bread Financial Holdings, Inc. has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Jun 23, 2026
BFH (Bread Financial Holdings, Inc.) Simple Moving Averages
Moving Averages are last updated Jun 23, 2026
| Days | MA |
|---|---|
| 10 | 100.94 |
| 20 | 95.42 |
| 30 | 92.19 |
| 50 | 90.02 |
| 100 | 82.13 |
| 200 | 74.28 |
BFH Fundamental Analysis
| P/E (Forward) | 9.0909 |
| P/E (Trailing) | 8.4869 |
| Market Cap ($) | 4.2 billion |
| Earnings/Share ($) | 12.25 |
| Net Proft Margin (%) | 0.2122 |
| Dividend/Share ($) | 0.88 |
| EPS Estimate Current Year ($) | 11.3284 |
| EPS Estimate Next Year ($) | 12.4471 |
| WallStreet Target Price ($) | 97 |
| Most Recent Quarter |