BFH
Bread Financial Holdings, Inc.Data: 2026-09-25
Quick Stats
Sep 25, 202654.7
AI Score
HOLD0.88
Volume Ratio
Oct 22, 2026
Next Earnings
13
+ve Days (30d)
17
-ve Days (30d)
BFH Price vs Max Options Open Interest
How to read this: the line is the stock price; the bars show where the most option open interest sits each day. Strikes with heavy open interest often act as magnets or barriers for price ("max pain" zones). Scroll right for the most recent days.
BFH Max Change In Options Open Interest
How to read this: each bar is the option contract whose open interest changed the most yesterday. Green bars = new positions being opened (conviction building at that strike); red bars = positions being closed. Call builds above the current price suggest upside bets; put builds below it suggest hedging or downside bets.
BFH Options - Sort by Max open Interest (near term)
27th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Daily Out of Money Options - Sort by Max open Interest (near term)
27th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Daily In the Money Options - Sort by Max open Interest (near term)
27th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Most Active Options by Volume(near term)
27th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BFH Technical Chart Pro Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Volume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
BFH Stock Summary
Last updated Sep 25, 2026
BFH is currently trading at $102.91, positioned above its 200-day moving average of $88.54, indicating a long-term uptrend. The stock has a 52-week range of $53.83 to $114.53.
Technical Analysis: The 50-day moving average stands at $106.94, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 43.505, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.019, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates BFH at 54.7/100 with a HOLD recommendation.
BFH (Bread Financial Holdings, Inc.) Indicators
Last updated Sep 25, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 43.505 |
| CMF (20) | -0.019 |
| ROC (10) | -3.253 |
| ADX (14) | 14.037 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | -1.145 |
| AROONOSC (14) | -57.143 |
| WILLAMS %R (14) | -67.673 |
| MFI (14) | 43.558 |
BFH Candlestick Patterns
No validated candlestick patterns fired for BFH in the last 10 sessions — that's normal. Only the ~15 patterns with a backtested edge (out of 60 textbook patterns) are tracked here.
Bread Financial Holdings, Inc. is above the 200 Day SMA but below the 50 Day SMA — long-term uptrend intact but under near-term pressure (Mixed).
BFH Moving Averages Analysis
Bread Financial Holdings, Inc. has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Sep 25, 2026
BFH (Bread Financial Holdings, Inc.) Simple Moving Averages
Moving Averages are last updated Sep 25, 2026
| Days | MA |
|---|---|
| 10 | 105.58 |
| 20 | 106.15 |
| 30 | 106.83 |
| 50 | 106.94 |
| 100 | 100.85 |
| 200 | 88.54 |
BFH Fundamental Analysis
| P/E (Forward) | 7.57 |
| P/E (Trailing) | 7.879 |
| Market Cap ($) | 3.9 billion |
| Earnings/Share ($) | 12.89 |
| Net Profit Margin (%) | 0.2136 |
| Dividend/Share ($) | 0.9 |
| EPS Estimate Current Year ($) | 12.3732 |
| EPS Estimate Next Year ($) | 13.6333 |
| WallStreet Target Price ($) | 114.81 |
| Most Recent Quarter |
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.