Back to Search

BFH

Bread Financial Holdings, Inc.
Data: 2026-09-04
$110.87
Price
1.91%
Change
$114.53
52W High
$53.83
52W Low
Full AI Analysis Buy/Sell Forecast Trendline Why Moving Charts Options
Quick Stats
Sep 04, 2026

50.2

AI Score

HOLD

1.48

Volume Ratio

Oct 22, 2026

Next Earnings

15

+ve Days (30d)

15

-ve Days (30d)

BFH Price vs Max Options Open Interest

How to read this: the line is the stock price; the bars show where the most option open interest sits each day. Strikes with heavy open interest often act as magnets or barriers for price ("max pain" zones). Scroll right for the most recent days.

BFH Max Change In Options Open Interest

How to read this: each bar is the option contract whose open interest changed the most yesterday. Green bars = new positions being opened (conviction building at that strike); red bars = positions being closed. Call builds above the current price suggest upside bets; put builds below it suggest hedging or downside bets.

BFH Options - Sort by Max open Interest (near term)

5th September 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

BFH Daily Out of Money Options - Sort by Max open Interest (near term)

5th September 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

BFH Daily In the Money Options - Sort by Max open Interest (near term)

5th September 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

BFH Most Active Options by Volume(near term)

5th September 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike Volume OI Change in
OI		 Ask PC Delta Vega Volatility % change Track
BFH Technical Chart
  • Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
  • SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
  • Options OI: Shows max open interest strikes. High OI = significant price levels.
  • Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
  • Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
  • Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
  • Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
  • Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators

Select indicators above to analyze technical patterns

Indicators will appear below the price chart with perfectly aligned dates

Volume Profile Analysis

Horizontal histogram showing volume distribution at each price level with buying/selling pressure

BFH Stock Summary

Last updated Sep 04, 2026

BFH is currently trading at $110.87, positioned above its 200-day moving average of $85.83, indicating a long-term uptrend. The stock has a 52-week range of $53.83 to $114.53.

Technical Analysis: The 50-day moving average stands at $105.56, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 57.946, suggesting the stock is neutral with balanced momentum.

Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.051, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates BFH at 50.2/100 with a HOLD recommendation.

BFH (Bread Financial Holdings, Inc.) Indicators

Last updated Sep 04, 2026

Indicator Value
RSI(14) 57.946
CMF (20) -0.051
ROC (10) 4.683
ADX (14) 16.069
Indicator Value
MACD (12,26,9) 0.38
AROONOSC (14) -78.571
WILLAMS %R (14) -10.777
MFI (14) 44.896

Bread Financial Holdings, Inc. is above both the 50 Day and 200 Day SMA which is considered Bullish.

BFH Moving Averages Analysis

Bread Financial Holdings, Inc. has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Sep 04, 2026

Bread Financial Holdings, Inc. has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Sep 04, 2026

BFH (Bread Financial Holdings, Inc.) Simple Moving Averages

Moving Averages are last updated Sep 04, 2026

Days MA
10 106.68
20 107.93
30 108.4
50 105.56
100 98.26
200 85.83

BFH Fundamental Analysis

P/E (Forward) 7.7882
P/E (Trailing) 8.3689
Market Cap ($) 4.1 billion
Earnings/Share ($) 12.89
Net Profit Margin (%) 0.2136
Dividend/Share ($) 0.9
EPS Estimate Current Year ($) 12.2215
EPS Estimate Next Year ($) 13.3694
WallStreet Target Price ($) 115.44
Most Recent Quarter

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.