COST vs GOOG

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 11, 2026

COST

38.0
AI Score
VS
GOOG Wins

GOOG

60.2
AI Score

Investment Advisor Scores

COST

38score
Recommendation
SELL

GOOG

60score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric COST GOOG Winner
Forward P/E 40.6504 22.3214 GOOG
PEG Ratio 4.4612 1.2401 GOOG
Revenue Growth 21.5% 24.2% GOOG
Earnings Growth 45.5% 294.0% GOOG
Tradestie Score 38.0/100 60.2/100 GOOG
Profit Margin 3.0% 54.8% GOOG
Beta 1.00 1.00 Tie
AI Recommendation SELL HOLD GOOG

Relative Price Performance (Last 90 Days)

COST 1M: -4.7% · 3M: -7.3% GOOG 1M: -2.0% · 3M: -5.9%

Current Technical Phase

COST

Markdown
Sell / avoid

Price below a falling SMA50 (slope -1.0%), weak momentum, RSI 36

RSI (14): 35.5 · Price: $904.77

GOOG

Distribution
Trim / tighten stop

Price near a flattening SMA50 (slope -2.1%) with fading momentum, RSI 46

RSI (14): 46.0 · Price: $335.45

Fundamentals Snapshot

Metric COST GOOG
Market Cap
Forward P/E 39.9 22.6
Trailing P/E 45.5 16.5
Revenue (TTM)
Revenue Growth 0.2% 0.2%
Gross Margin 0.1% 0.6%
Operating Margin 0.0% 0.3%
EPS 19.85 20.05
Dividend Yield 0.01% 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.