Is GOOG stock a Buy, Sell, or Hold?

Based on our analysis, GOOG is currently a HOLD with moderate confidence. 📊 HOLD: GOOG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of GOOG stock?

Our analysis estimates the fair value range for GOOG to be between $332.90 and $359.86. The current price is $341.75.

What is the analyst price target for GOOG?

The average Wall Street analyst price target for GOOG is $422.34. This implies a potential upside of 23.6% from current levels.

GOOG Stock Analysis: Buy, Sell, or Hold?

GOOG - Alphabet Inc. Class C Capital Stock

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.

$341.75

3.55 (1.05%) ▲

5d: -0.52%

30d: +7.35%

90d: -10.88%

HOLD

MODERATE Confidence

Protect Your GOOG Gains

Analysis Updated: Aug 21, 2026 12:00 AM ET

Earnings: Oct 28, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Aug 11, 2026 at $343.00 · last confirmed Aug 18, 2026

Strength: 9.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: GOOG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: -28.1%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$186.78

Based on -12.1% avg growth

INTRINSIC VALUE TODAY

$115.98

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: GOOG is currently trading at $341.75, which is considered fair relative to its 30-day fair value range of $332.90 to $359.86. The stock's valuation (Forward PE: 23.1) is in line with its historical norms (25.2). Remarkably, the market is currently pricing in an annual earnings decline of 2.9% over the next few years. This pessimistic expectation contrasts with the company's recent 294.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, GOOG is in a strong uptrend. The price is currently testing key support at $336.17. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock scores a mixed 58/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $422.34 (+23.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $332.90 - $359.86

Company Quality Score 57/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 72.4%

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All Signals

NEUTRAL: Price in fair range
NEUTRAL: Mixed technical signals (58/100)
BULLISH: High volume confirmation
BULLISH: Trading 23.6% below Wall St target ($422.34)
NEUTRAL: Bottoming setup forming (58/100) — watch for confirmation

Trading Range Analysis

30-Day Trading Range $332.90 - $359.86

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $336.17

Resistance Level $355.93

Current Trend Strong Uptrend

Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 23.08

Wall Street Target $422.34 (+23.6%)

Revenue Growth (YoY) 24.2%

Earnings Growth (YoY) 294.0%

Profit Margin 54.8%

Valuation Discount vs History -2.9% cheaper

PE vs Historical 23.1 vs 25.2 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -2.9% (market-implied from PE analysis)

1-Year Target $331.84 (-3%)

2-Year Target $322.22 (-6%)

3-Year Target $312.87 (-9%)

3-Yr Target (if PE normalizes) (PE: 23→25) $341.68 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 23.1, Growth: -28.1%) $249.14 (+-27%)

Base: (SPY PE: 20.1, Growth: -28.1%) $216.69 (-37%)

Bear: (PE: 17.1, Growth: -28.1%) $184.19 (-46%)

📈 Valuation based on Current Earnings

Trailing PE: 17.15 | Current EPS (TTM): $19.72

Bull Case $279.40 (-18%)

Analyst growth -24.9%, PE expands to 18.9

Base Case $254.00 (-26%)

Market implied -24.9%, PE stable at 17.2

Bear Case $229.98 (-33%)

Severe decline -20.0%, PE contracts to 14.6

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 23.1 to 25.2

Stabilization Target: $373.22 (+9.2%)

PE Expansion Potential: +9.2%

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Last updated: August 22, 2026 6:45 PM ET
Data refreshes hourly during market hours. Next update: 7:45 PM

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Insider Activity (6 Months)

Buys

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Net

INSIDERS SELLING

Recent Transactions

John L Hennessy SELL 1050 shares 2026-04-15

Amie Thuener O'toole SELL 617 shares 2026-04-01

John Fetterman BUY 2026-03-30

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Advanced GOOG Option Strategies

Professional options setups generated by AI based on today's GOOG price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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