HSY Stock Analysis: Buy, Sell, or Hold?
HSY - The Hershey Company
$184.58
1.87 (1.02%)
▲
5d:
-4.87%
30d:
-0.98%
90d:
-17.96%
HOLD
MODERATE Confidence
Analysis Updated: Jun 5, 2026 12:00 AM ET
Earnings: Jul 29, 2026
Smart Money Distribution
None View Scanner →
Strength: 7.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: HSY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: HSY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$383.39
Based on 10.9% avg growth
INTRINSIC VALUE TODAY
$238.06
22.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HSY is currently trading at $184.58, which is considered slightly low relative to its 30-day fair value range of $184.35 to $193.15. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.6) compared to its historical average (23.2). Remarkably, the market is currently pricing in an annual earnings decline of 7.1% over the next few years. This pessimistic expectation contrasts with the company's recent 93.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HSY is in a downtrend. The price is currently testing key support at $182.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: HSY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $217.14 (+17.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, HSY is in a downtrend. The price is currently testing key support at $182.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: HSY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $217.14 (+17.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$184.35 -
$193.15
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding HSY? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($217.14)
Trading Range Analysis
30-Day Trading Range
$184.35 -
$193.15
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$182.00
Resistance Level
$200.00
Current Trend
Downtrend
Technical data as of
Jun 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.61
Wall Street Target
$217.14
(+17.6%)
Revenue Growth (YoY)
10.6%
Earnings Growth (YoY)
93.6%
Profit Margin
9.1%
Valuation Discount vs History
-7.1% cheaper
PE vs Historical
18.6 vs 23.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.1%
(market-implied from PE analysis)
1-Year Target
$171.47
(-7%)
2-Year Target
$159.30
(-14%)
3-Year Target
$147.99
(-20%)
3-Yr Target (if PE normalizes)
(PE: 19→23)
$184.54
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.9, Growth: 17.7%)
$354.29
(+92%)
Base:
(SPY PE: 18.6, Growth: 17.7%)
$300.85
(+63%)
Bear:
(PE: 15.8, Growth: 17.7%)
$255.73
(+39%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (34x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 34.02 | Current EPS (TTM): $5.37
Bull Case
$371.31
(+101%)
Analyst growth 84.7%, PE expands to 37.4
Base Case
$337.55
(+83%)
Market implied 84.7%, PE stable at 34.0
Bear Case
$124.24
(-33%)
Severe decline -20.0%, PE contracts to 28.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.6 to 23.2
Stabilization Target:
$230.16
(+24.7%)
PE Expansion Potential:
+24.7%
Share & Embed Analysis
Last updated: June 07, 2026 11:48 AM ET
Data refreshes hourly during market hours. Next update: 12:48 PM
Data refreshes hourly during market hours. Next update: 12:48 PM
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Technical Signals Check
Is HSY showing a specific setup today?
Insider Activity (6 Months)
1
Buys
9
Sells
Net
INSIDERS SELLING
Recent Transactions
Steven E Voskuil
SELL
1500 shares
2026-04-20
Steven E Voskuil
SELL
1500 shares
2026-03-18
Jason Reiman
SELL
2000 shares
2026-02-24
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