← Best Covered Calls
/ BKNG
Why BKNG Is an Excellent Covered Call Candidate Right Now Strong · 78/100
Booking Holdings Inc (Consumer Cyclical) · $173.20 ·
Analysis generated Jun 18, 2026 ·
Data as of market close Jun 18
Quick Take
BKNG is trading at $173.20 with RSI at 58 (neutral territory). Options IV is at 6% — 90% below its 30-day average of 59%. Neither RSI nor IV strongly favor selling calls right now. Consider waiting for better conditions or using a different strategy.
Technical Signals
RSI (14)
58
IV Today
5.6%
IV vs 30d Avg
-91%
MACD
bullish
ADX
15
MFI
55
The Setup
BKNG Covered Call
LONG STOCK
100 shares @ $173.2
SHORT CALL
$185 Aug '26 · $7.75/sh
Net Cost
$16,545
Max Profit
+$1,955
Break-even
$165.45
Projected P&L at Target
+$1,955
(11.8%)
P&L at Expiry
P&L Scenarios
What happens at different BKNG prices by expiry:
| BKNG Price | Today | Jul 9 | Jul 30 | Aug 21 (exp) |
|---|---|---|---|---|
| $139 (-20%) | -$2,689 | -$2,689 | -$2,689 | -$2,689 |
| $147 (-15%) | -$1,823 | -$1,823 | -$1,823 | -$1,823 |
| $156 (-10%) | -$957 | -$957 | -$957 | -$957 |
| $165 (-5%) | -$91 | -$91 | -$91 | -$91 |
| $170 (-2%) | +$429 | +$429 | +$429 | +$429 |
| $173 (0%) ← now | +$774 | +$775 | +$775 | +$775 |
| $177 (+2%) | +$1,112 | +$1,119 | +$1,121 | +$1,121 |
| $182 (+5%) | +$1,541 | +$1,583 | +$1,622 | +$1,641 |
| $185 (+7%) ← target | +$1,700 | +$1,759 | +$1,827 | +$1,955 |
| $191 (+10%) | +$1,799 | +$1,852 | +$1,904 | +$1,955 |
| $199 (+15%) | +$1,810 | +$1,857 | +$1,905 | +$1,955 |
| $208 (+20%) | +$1,810 | +$1,857 | +$1,905 | +$1,955 |
Why This Strategy, Why Now
- RSI at 58 — neutral-bullish
- IV -90% vs avg — premiums below average, less income
- MACD bullish — stock has upward momentum
- ADX at 15 — range-bound, perfect for selling calls
- No squeeze — no imminent breakout
Key Risks
BKNG has bullish momentum (MACD). If a positive catalyst emerges (earnings beat, product launch), the stock could gap past your strike. Consider rolling the call up if BKNG approaches the strike before expiry.