Why is BR Down Today?

BR
$157.32
▼ -2.38% ($-3.74)
Last updated: Oct 02, 2026 7:36 PM ET

About Broadridge Financial Solutions Inc

Broadridge Financial Solutions, which was spun off from Automatic Data Processing in 2007, is a leading provider of investor communication and technology-driven solutions to banks, broker/dealers, traditional and alternative-asset managers, wealth managers, and corporate issuers. Broadridge is compo...

Sector: SERVICES-BUSINESS SERVICES, NEC
Market Cap: $27.48B
Forward P/E: 24.5
52-Week Range: $133.83 - $238.73
Employees: 15,000

Overall Confidence: 50%

50% Confident

Based on news, social sentiment, options activity, and sector analysis

MOMENTUM 50% Confidence
🎯 BR showing strong bearish momentum
BR is down 2.4% today on 0.4x average volume. The move appears to be driven by general market sentiment and momentum traders.

✅ Move Confirmation

LOW VOLUME 0.4x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

SERVICES-BUSINESS SERVICES, NEC sector: -0.3%

BR is outperforming its sector by -2.1%. This suggests a stock-specific catalyst.

Market Comparison

BR is significantly underperforming the market (-3.1% vs SPY)
S&P 500
SPY
+0.69%
Nasdaq 100
QQQ
+0.95%
BR
This Stock
-2.38%
vs S&P 500: -3.07%
vs Nasdaq: -3.33%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, BR is expected to trade between:
$152.60 - $160.47

Key Level to Watch

$149.45 support
Watch for breakdown below $157.32

🔔 Get BR Alerts

We'll notify you when BR's trend changes or a new signal fires.

Last updated: Oct 02, 2026 7:36 PM (-278 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.4
Put/Call Ratio
91.6%
Implied Volatility
Call Volume: 3,252
Put Volume: 1,288
Total: 4,540

Historical Context

BR has moved more than 3.0% down on 16 occasions in the past year.

62.5%
Continuation Rate
10/16 times continued down
-0.51%
Avg Next Day Change
After similar down moves
Last similar move: Sep 04, 2026 (-3.4%) → Next day: -2.5%

Frequently Asked Questions

Why is BR stock down today?

BR is down 2.4% today on 0.4x average volume. The move appears to be driven by general market sentiment and momentum traders.

Is BR stock a buy or sell right now?

Based on current analysis, BR shows 50% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the BR stock price target?

BR is currently trading at $157.32. Based on today's momentum, the expected short-term range is $152.60 - $160.47. See long-term price prediction →

Will BR stock continue falling?

Our analysis shows a 45% probability that BR's move continues in the next 1-3 days. Key level to watch: $149.45 (support).

Is BR stock oversold or overbought?

BR's RSI (Relative Strength Index) is currently at 33.6. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for BR stock?

BR's 10-day momentum indicator is at -5.75. Strong bearish momentum - the stock is experiencing significant downward pressure. Watch for potential reversal signals.

Is BR outperforming or underperforming the market?

BR (-2.38%) is currently significantly underperforming the market (-3.1% vs SPY). Today, the S&P 500 (SPY) is up 0.69%, and Nasdaq (QQQ) is up 0.95%.

What does MACD indicate for BR?

BR's MACD (-2.82) is currently below the signal line (-1.85), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 17.3) is weak.

Is BR in an uptrend or downtrend?

Based on moving average analysis, BR is in a bearish trend. The price ($157.32) is trading below both the 20-day SMA ($165.29) and 50-day SMA ($168.47). This alignment typically indicates sustained downward pressure.

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