Why is UA Down Today?

UA
$4.80
▼ -4.00% ($-0.19)
Last updated: Nov 11, 2026 5:00 PM ET

About Under Armour, Inc. Class C Common Stock, $0.0003 1/3 par value

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people wit...

Sector: APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
Market Cap: $2.09B
Forward P/E: 102.0
52-Week Range: $3.95 - $7.91
Employees: 14,400

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL sector moving together
This appears to be a sector-wide move. The APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL sector is down 1.1% on average.

✅ Move Confirmation

LOW VOLUME 0.4x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL sector: -1.1%

This appears to be a sector-wide move. Most APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL stocks are moving in the same direction.

Market Comparison

UA is significantly underperforming the market (-5.2% vs SPY)
S&P 500
SPY
+1.23%
Nasdaq 100
QQQ
+2.62%
UA
This Stock
-4.00%
vs S&P 500: -5.23%
vs Nasdaq: -6.62%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, UA is expected to trade between:
$4.66 - $4.90

Key Level to Watch

$4.56 support
Watch for breakdown below $4.80

🔔 Get UA Alerts

We'll notify you when UA's trend changes or a new signal fires.

Last updated: Nov 11, 2026 5:00 PM (-357 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bearish
Options Sentiment
1.36
Put/Call Ratio
70.5%
Implied Volatility
Call Volume: 11,654
Put Volume: 15,848
Total: 27,502
Unusual Activity: $5 PUT (1,416 vol) $5 PUT (1,414 vol) $5 PUT (1,414 vol)

Historical Context

UA has moved more than 3.0% down on 35 occasions in the past year.

54.3%
Continuation Rate
19/35 times continued down
-0.3%
Avg Next Day Change
After similar down moves
Last similar move: Nov 10, 2026 (-5.3%) → Next day: -4.0%

Frequently Asked Questions

Why is UA stock down today?

This appears to be a sector-wide move. The APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL sector is down 1.1% on average.

Is UA stock a buy or sell right now?

Based on current analysis, UA shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the UA stock price target?

UA is currently trading at $4.80. Based on today's momentum, the expected short-term range is $4.66 - $4.90. See long-term price prediction →

Will UA stock continue falling?

Our analysis shows a 45% probability that UA's move continues in the next 1-3 days. Key level to watch: $4.56 (support).

Is UA stock oversold or overbought?

UA's RSI (Relative Strength Index) is currently at 46.4. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for UA stock?

UA's 10-day momentum indicator is at 0.14. Positive momentum - the stock has mild upward pressure supporting the current trend.

Is UA outperforming or underperforming the market?

UA (-4.00%) is currently significantly underperforming the market (-5.2% vs SPY). Today, the S&P 500 (SPY) is up 1.23%, and Nasdaq (QQQ) is up 2.62%.

What does MACD indicate for UA?

UA's MACD (0.1) is currently above the signal line (0.09), indicating a bullish trend. This technical signal suggests buying pressure is dominant. The trend strength (ADX: 22.3) is moderate.

Is UA in an uptrend or downtrend?

Based on moving average analysis, UA is in a mixed/transitional trend. The price and moving averages are not clearly aligned, suggesting a potential trend change or consolidation phase. 20-day SMA: $4.86, 50-day SMA: $4.77.

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