BB Stock Analysis: Buy, Sell, or Hold?
BB - BlackBerry Limited
$10.71
-0.26 (-2.37%)
▼
5d:
-5.89%
30d:
+21.43%
90d:
+178.91%
HOLD
LOW Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jun 25, 2026
0d
Smart Money Accumulation
None View Scanner →
Strength: 6.0/10
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10 traders called BB this week
80% bullish • 2 bearish
80% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: BB trades at premium valuation expecting 24.1% growth. Hold existing positions but don't chase. Wait for better entry.
📊 HOLD: BB trades at premium valuation expecting 24.1% growth. Hold existing positions but don't chase. Wait for better entry.
In-depth Analysis How we analyze
Valuation Analysis: BB is currently trading at $10.71, which is considered fair relative to its 30-day fair value range of $8.84 to $11.54. From a valuation perspective, the stock is trading at a premium (Forward PE: 65.2) compared to its historical average (34.1). At these levels, the market is pricing in 24.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, BB is in a strong uptrend. Immediate support is located at $10.33, while resistance sits at $13.59.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, BB is in a strong uptrend. Immediate support is located at $10.33, while resistance sits at $13.59.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$8.84 -
$11.54
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
65.2%
Protect Your Profits
Holding BB? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BEARISH: Trading above Wall St target ($9.71)
- NEUTRAL: PE elevated vs history but 24.1% growth expectation is conservative given 216% recent growth
- CAUTION: Recommendation downgraded due to -5.9% 5-day decline
Trading Range Analysis
30-Day Trading Range
$8.84 -
$11.54
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$10.33
Resistance Level
$13.59
Current Trend
Strong Uptrend
Technical data as of
Jul 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
65.19
Wall Street Target
$9.71
(-9.3%)
Revenue Growth (YoY)
25.6%
Earnings Growth (YoY)
216.3%
Profit Margin
10.3%
Valuation Premium vs History
+24.1% premium
PE vs Historical
65.2 vs 34.1
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+24.1%
(market-implied from PE analysis)
1-Year Target
$13.29
(+24%)
2-Year Target
$16.49
(+54%)
3-Year Target
$20.47
(+91%)
3-Yr Target (if PE normalizes)
(PE: 65→34)
PE COMPRESSION
$10.71
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 65.2, Growth: 12.8%)
$15.36
(+43%)
Base:
(SPY PE: 21.8, Growth: 12.8%)
$5.13
(-52%)
Bear:
(PE: 18.5, Growth: 12.8%)
$4.36
(-59%)
📈
Valuation based on Current Earnings
Forward PE: 60.98 | Forward EPS (Implied): $0.18
Bull Case
$12.93
(+21%)
Analyst growth 15.0%, PE expands to 64.0
Base Case
$10.71
(0%)
Market implied 0.0%, PE stable at 61.0
Bear Case
$8.19
(-24%)
Severe decline -15.0%, PE contracts to 54.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 14, 2026 1:27 AM ET
Data refreshes hourly during market hours. Next update: 2:27 AM
Data refreshes hourly during market hours. Next update: 2:27 AM
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Technical Signals Check
Is BB showing a specific setup today?
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Tim Foote
SELL
6762 shares
2026-04-04
Jennifer Armstrong-Owen
SELL
29908 shares
2026-04-04
Jennifer Armstrong-Owen
SELL
2888 shares
2026-04-02
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