SOHU Stock Analysis: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$13.20
0.40 (3.12%)
▲
5d:
+0.84%
30d:
-1.71%
90d:
-10.51%
BUY
HIGH Confidence
Analysis Updated: Jul 15, 2026 12:00 AM ET
Earnings: Aug 03, 2026
18d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SOHU shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
✅ BUY SIGNAL: SOHU shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $13.20, which is considered slightly high relative to its 30-day fair value range of $12.21 to $13.25.
Technical Outlook: Technically, SOHU is in a strong downtrend. The price is currently testing key support at $12.95. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 3.1% recently.
Market Sentiment: SOHU has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+48.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SOHU is in a strong downtrend. The price is currently testing key support at $12.95. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 3.1% recently.
Market Sentiment: SOHU has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+48.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$12.21 -
$13.25
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
87.5%
All Signals
- BULLISH: Options cheap (IV 0th percentile)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.1%)
- BULLISH: Trading 48.4% below Wall St target ($19.00)
Trading Range Analysis
30-Day Trading Range
$12.21 -
$13.25
Current vs Trading Range
SLIGHTLY HIGH
Expected Move (7 Days)
±$0.79
(6.0%)
Support & Resistance Levels
Support Level
$12.95
Resistance Level
$14.06
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-5.62
Wall Street Target
$19.00
(+48.4%)
Revenue Growth (YoY)
4.2%
Earnings Growth (YoY)
-75.7%
Profit Margin
35.2%
Share & Embed Analysis
Last updated: July 15, 2026 4:14 PM ET
Data refreshes hourly during market hours. Next update: 5:14 PM
Data refreshes hourly during market hours. Next update: 5:14 PM
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Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.
