Sohu.com (SOHU) Stock: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$12.53
-0.13 (-1.03%)
▼
5d:
-2.26%
30d:
-7.05%
90d:
-2.41%
HOLD
LOW Confidence
Analysis Updated: Oct 8, 2026 12:00 AM ET
Earnings: Nov 16, 2026
Get Alerted When SOHU Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: SOHU shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: SOHU shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $12.53, which is considered oversold relative to its 30-day fair value range of $12.76 to $13.72.
Technical Outlook: Technically, SOHU is showing sideways momentum. The price is currently testing key support at $12.35. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SOHU scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.50 (+55.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SOHU is showing sideways momentum. The price is currently testing key support at $12.35. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SOHU scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.50 (+55.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$12.76 -
$13.72
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
95.8%
Protect Your Profits
Holding SOHU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 55.6% below Wall St target ($19.50)
- CAUTION: Bottoming setup, but lagging the sector by 16% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$12.76 -
$13.72
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$0.47
(3.8%)
Support & Resistance Levels
Support Level
$12.35
Resistance Level
$13.33
Current Trend
Sideways
Technical data as of
Oct 8, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-6.47
Wall Street Target
$19.50
(+55.6%)
Revenue Growth (YoY)
7.3%
Earnings Growth (YoY)
-75.7%
Profit Margin
38.1%
Share & Embed Analysis
Last updated: October 09, 2026 1:43 AM ET
Data refreshes hourly during market hours. Next update: 2:43 AM
Data refreshes hourly during market hours. Next update: 2:43 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Electronic Gaming & Multimedia Stocks
Top-rated stocks in Electronic Gaming & Multimedia by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
NTES
NetEase Inc |
STRONG BUY
33 analysts |
$163 | 54 HOLD |
|
TTWO
Take-Two Interactive Sof… |
STRONG BUY
29 analysts |
$286 | 55 HOLD |
|
RBLX
Roblox Corp |
HOLD
35 analysts |
$49 | 52 HOLD |
|
EA
Electronic Arts Inc |
HOLD
28 analysts |
$206 | 42 HOLD |
|
DDI
Doubledown Interactive C… |
STRONG BUY
5 analysts |
$18 | 49 HOLD |
Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.
