SOHU Stock Analysis: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$11.77
-0.35 (-2.89%)
▼
5d:
-7.47%
30d:
-15.38%
90d:
-27.88%
HOLD
LOW Confidence
Analysis Updated: Jun 24, 2026 12:00 AM ET
Earnings: Aug 03, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SOHU shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: SOHU shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $11.77, which is considered oversold relative to its 30-day fair value range of $12.65 to $13.91.
Technical Outlook: Technically, SOHU is in a strong downtrend. The price is currently testing key support at $12.95. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SOHU has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+56.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SOHU is in a strong downtrend. The price is currently testing key support at $12.95. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SOHU has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+56.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$12.65 -
$13.91
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.7%
Protect Your Profits
Holding SOHU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 56.8% below Wall St target ($19.00)
- CAUTION: Recommendation downgraded due to -7.5% 5-day decline
Trading Range Analysis
30-Day Trading Range
$12.65 -
$13.91
Current vs Trading Range
OVERSOLD
Expected Move (7 Days)
±$0.70
(6.0%)
Support & Resistance Levels
Support Level
$12.95
Resistance Level
$14.06
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-5.32
Wall Street Target
$19.00
(+56.8%)
Revenue Growth (YoY)
4.2%
Earnings Growth (YoY)
-75.7%
Profit Margin
35.2%
Share & Embed Analysis
Last updated: June 25, 2026 1:03 PM ET
Data refreshes hourly during market hours. Next update: 2:03 PM
Data refreshes hourly during market hours. Next update: 2:03 PM
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Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.
