SOHU Stock Analysis: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$14.11
-0.03 (-0.18%)
âŧ
5d:
-1.19%
30d:
+2.54%
90d:
+4.44%
WAIT
LOW Confidence
Analysis Updated: Aug 28, 2026 12:00 AM ET
Earnings: Aug 10, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: SOHU is fairly priced but lacks strong directional signals. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: SOHU is fairly priced but lacks strong directional signals. Wait for clearer setup or better entry on dips.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $14.11, which is considered fair relative to its 30-day fair value range of $13.36 to $14.44.
Technical Outlook: Technically, SOHU is in a downtrend. The price is currently testing key support at $13.82. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SOHU scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.50 (+38.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SOHU is in a downtrend. The price is currently testing key support at $13.82. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SOHU scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.50 (+38.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$13.36 -
$14.44
Company Quality Score
43/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
60.4%
Protect Your Profits
Holding SOHU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 0th percentile)
- BEARISH: Weak technical setup (35/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 38.2% below Wall St target ($19.50)
- WARNING: Composite score 43/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$13.36 -
$14.44
Current vs Trading Range
FAIR
Expected Move (7 Days)
Âą$0.84
(6.0%)
Support & Resistance Levels
Support Level
$13.83
Resistance Level
$15.30
Current Trend
Downtrend
Technical data as of
Aug 28, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-7.28
Wall Street Target
$19.50
(+38.2%)
Revenue Growth (YoY)
7.3%
Earnings Growth (YoY)
-75.7%
Profit Margin
38.1%
Share & Embed Analysis
Last updated: August 29, 2026 8:53 AM ET
Data refreshes hourly during market hours. Next update: 9:53 AM
Data refreshes hourly during market hours. Next update: 9:53 AM
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Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.
