Sohu.com (SOHU) Stock: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$13.27
0.47 (3.67%)
▲
5d:
+4.24%
30d:
+2.71%
90d:
-4.33%
BUY
HIGH Confidence
Analysis Updated: Oct 28, 2026 12:00 AM ET
Earnings: Nov 16, 2026
17d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SOHU shows strong fundamentals and good volume confirmation. Solid entry point despite extended pricing.
✅ BUY SIGNAL: SOHU shows strong fundamentals and good volume confirmation. Solid entry point despite extended pricing.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $13.27, which is considered extended relative to its 30-day fair value range of $12.50 to $13.01.
Technical Outlook: Technically, SOHU is showing sideways momentum. The price is approaching resistance at $13.28. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.7% recently.
Market Sentiment: SOHU scores 71/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.50 (+52.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SOHU is showing sideways momentum. The price is approaching resistance at $13.28. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.7% recently.
Market Sentiment: SOHU scores 71/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.50 (+52.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$12.50 -
$13.01
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
75.0%
All Signals
- BEARISH: Price extended above range
- BULLISH: Options cheap (IV 0th percentile)
- BULLISH: Strong technical setup (71/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.7%)
- BULLISH: Trading 52.3% below Wall St target ($19.50)
- BULLISH: Bottoming setup score 71/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$12.50 -
$13.01
Current vs Trading Range
EXTENDED
Expected Move (7 Days)
±$0.72
(5.4%)
Support & Resistance Levels
Support Level
$12.30
Resistance Level
$13.28
Current Trend
Sideways
Technical data as of
Oct 29, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-6.61
Wall Street Target
$19.50
(+52.3%)
Revenue Growth (YoY)
7.3%
Earnings Growth (YoY)
-75.7%
Profit Margin
38.1%
Share & Embed Analysis
Last updated: October 29, 2026 2:23 PM ET
Data refreshes hourly during market hours. Next update: 3:23 PM
Data refreshes hourly during market hours. Next update: 3:23 PM
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Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.
