UA Stock Analysis: Buy, Sell, or Hold?
UA - Under Armour, Inc. Class C Common Stock, $0.0003 1/3 par value
$6.49
-0.19 (-2.84%)
▼
5d:
-5.39%
30d:
+1.56%
90d:
+6.92%
HOLD
LOW Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 07, 2026
3d
Smart Money Accumulation
None View Scanner →
Strength: 6.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: UA shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: UA shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: UA is currently trading at $6.49, which is considered fair relative to its 30-day fair value range of $6.10 to $6.99.
Technical Outlook: Technically, UA is in a strong downtrend. The price is currently testing key support at $6.42. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $14.00 (+115.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, UA is in a strong downtrend. The price is currently testing key support at $6.42. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $14.00 (+115.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$6.10 -
$6.99
Company Quality Score
46/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.7%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 115.7% below Wall St target ($14.00)
- CAUTION: Recommendation downgraded due to -5.4% 5-day decline
Trading Range Analysis
30-Day Trading Range
$6.10 -
$6.99
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$6.42
Resistance Level
$7.32
Current Trend
Strong Downtrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
62.89
Wall Street Target
$14.00
(+115.7%)
Revenue Growth (YoY)
-0.8%
Earnings Growth (YoY)
-98.9%
Profit Margin
-10.0%
Share & Embed Analysis
Last updated: August 03, 2026 12:43 AM ET
Data refreshes hourly during market hours. Next update: 1:43 AM
Data refreshes hourly during market hours. Next update: 1:43 AM
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| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is UA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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