Under Armour (UAA) Stock: Buy, Sell, or Hold?

UAA - Under Armour, Inc.

APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
$4.88
0.21 (4.50%) ▲
5d: +0.0%
30d: +7.73%
90d: -30.58%
WAIT
LOW Confidence
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Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 06, 2026 13d
Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Oct 21, 2026 at $4.67 · last confirmed Oct 21, 2026

Strength: 7.7/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
ℹī¸ NEUTRAL: UAA is fairly priced but lacks strong directional signals. At -5.0% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$11.05
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$6.86
28.9% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: UAA is currently trading at $4.88, which is considered slightly high relative to its 30-day fair value range of $4.55 to $4.96. From a valuation perspective, the stock is trading at a discount (Forward PE: 21.5) compared to its historical average (25.1). Remarkably, the market is currently pricing in an annual earnings decline of 5.0% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, UAA is in a strong downtrend. Immediate support is located at $4.63, while resistance sits at $5.06. The stock is showing strong short-term momentum, up 4.5% recently.

Market Sentiment: The stock scores a mixed 58/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $6.36 (+30.2%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Historical Trading Range $4.55 - $4.96
Company Quality Score 46/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 70.0%

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All Signals

  • NEUTRAL: Mixed technical signals (58/100)
  • BULLISH: High volume confirmation
  • BULLISH: Strong upward momentum (+4.5%)
  • BULLISH: Trading 30.2% below Wall St target ($6.36)
  • WARNING: Composite score 46/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $4.55 - $4.96
Current vs Trading Range SLIGHTLY HIGH

Support & Resistance Levels

Support Level $4.63
Resistance Level $5.06
Current Trend Strong Downtrend
Technical data as of Oct 22, 2026

Fundamental Context

Forward P/E (Next Year Est.) 21.51
Wall Street Target $6.36 (+30.2%)
Revenue Growth (YoY) -3.2%
Earnings Growth (YoY) -98.9%
Profit Margin -10.0%
Valuation Discount vs History -5.0% cheaper
PE vs Historical 21.5 vs 25.1 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -5.0% (market-implied from PE analysis)
1-Year Target $4.64 (-5%)
2-Year Target $4.40 (-10%)
3-Year Target $4.18 (-14%)
3-Yr Target (if PE normalizes) (PE: 22→25) $4.88 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 21.5, Growth: 96.6%) $16.47 (+238%)
Base: (SPY PE: 19.9, Growth: 96.6%) $15.21 (+212%)
Bear: (PE: 16.9, Growth: 96.6%) $12.93 (+165%)
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 21.5 to 25.1
Stabilization Target: $5.70 (+16.7%)
PE Expansion Potential: +16.7%
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Last updated: October 23, 2026 5:14 AM ET
Data refreshes hourly during market hours. Next update: 6:14 AM
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Technical Signals Check

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Insider Activity (6 Months)
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0
Sells
0
Net
NEUTRAL

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Advanced UAA Option Strategies

Professional options setups generated by AI based on today's UAA price and gamma walls.

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