UAA Stock Analysis: Buy, Sell, or Hold?
UAA - Under Armour, Inc.
$5.39
0.09 (1.70%)
▲
5d:
+0.56%
30d:
-20.03%
90d:
+1.32%
HOLD
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 07, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: UAA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: UAA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$11.05
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$6.86
21.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: UAA is currently trading at $5.39, which is considered oversold relative to its 30-day fair value range of $5.60 to $7.18. The stock's valuation (Forward PE: 23.8) is in line with its historical norms (26.0). Remarkably, the market is currently pricing in an annual earnings decline of 3.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, UAA is in a strong downtrend. Immediate support is located at $5.06, while resistance sits at $6.09.
Market Sentiment: UAA scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $6.40 (+18.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, UAA is in a strong downtrend. Immediate support is located at $5.06, while resistance sits at $6.09.
Market Sentiment: UAA scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $6.40 (+18.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$5.60 -
$7.18
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
88.1%
Protect Your Profits
Holding UAA? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (68/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($6.40)
- CAUTION: Bottoming setup, but lagging the sector by 23% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$5.60 -
$7.18
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$5.06
Resistance Level
$6.09
Current Trend
Strong Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.75
Wall Street Target
$6.40
(+18.7%)
Revenue Growth (YoY)
-3.2%
Earnings Growth (YoY)
-98.9%
Profit Margin
-10.0%
Valuation Discount vs History
-3.0% cheaper
PE vs Historical
23.8 vs 26.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.0%
(market-implied from PE analysis)
1-Year Target
$5.23
(-3%)
2-Year Target
$5.07
(-6%)
3-Year Target
$4.92
(-9%)
3-Yr Target (if PE normalizes)
(PE: 24→26)
$5.38
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.8, Growth: 96.6%)
$18.19
(+238%)
Base:
(SPY PE: 20.1, Growth: 96.6%)
$15.37
(+185%)
Bear:
(PE: 17.1, Growth: 96.6%)
$13.06
(+142%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 23.8 to 26.0
Stabilization Target:
$5.90
(+9.5%)
PE Expansion Potential:
+9.5%
Share & Embed Analysis
Last updated: August 23, 2026 11:27 AM ET
Data refreshes hourly during market hours. Next update: 12:27 PM
Data refreshes hourly during market hours. Next update: 12:27 PM
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Technical Signals Check
Is UAA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced UAA Option Strategies
Professional options setups generated by AI based on today's UAA price and gamma walls.
