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DEO

Diageo plc
Data: 2026-10-23
$95.97
Price
-0.74%
Change
$102.74
52W High
$72.45
52W Low
Full AI Analysis Buy/Sell Forecast Trendline Why Moving Charts Options
Analyzing positioning… Options positioning — based on yesterday's biggest open-interest changes See the chart Institutional flows
Track record
signal day → next-day price move
Quick Stats
Oct 23, 2026

29.1

AI Score

AVOID NEW MONEY

0.94

Volume Ratio

TBA

Next Earnings

16

+ve Days (30d)

14

-ve Days (30d)

DEO Price vs Max Options Open Interest

How to read this: the line is the stock price; the bars show where the most option open interest sits each day. Strikes with heavy open interest often act as magnets or barriers for price ("max pain" zones). Scroll right for the most recent days.

DEO Max Change In Options Open Interest

How to read this: each bar is the option contract whose open interest changed the most yesterday. Green bars = new positions being opened (conviction building at that strike); red bars = positions being closed. Call builds above the current price suggest upside bets; put builds below it suggest hedging or downside bets.

DEO Options - Sort by Max open Interest (near term)

23rd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

DEO Daily Out of Money Options - Sort by Max open Interest (near term)

23rd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

DEO Daily In the Money Options - Sort by Max open Interest (near term)

23rd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

DEO Most Active Options by Volume(near term)

23rd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike Volume OI Change in
OI		 Ask PC Delta Vega Volatility % change Track
DEO Technical Chart Pro Chart
  • Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
  • SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
  • Options OI: Shows max open interest strikes. High OI = significant price levels.
  • Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
  • Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
  • Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
  • Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
  • Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select an indicator above — it will be added as a pane under the price chart with aligned dates.

Volume Profile Analysis

Horizontal histogram showing volume distribution at each price level with buying/selling pressure

DEO Stock Summary

Last updated Oct 23, 2026

DEO is currently trading at $95.97, positioned above its 200-day moving average of $85.69, indicating a long-term uptrend. The stock has a 52-week range of $72.45 to $102.735.

Technical Analysis: The 50-day moving average stands at $89.67, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 67.099, suggesting the stock is neutral with balanced momentum.

Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.1, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates DEO at 29.1/100 with a AVOID NEW MONEY recommendation.

DEO (Diageo plc) Indicators

Last updated Oct 23, 2026

Indicator Value
RSI(14) 67.099
CMF (20) -0.1
ROC (10) 10.533
ADX (14) 24.622
Indicator Value
MACD (12,26,9) 2.093
AROONOSC (14) 100.0
WILLAMS %R (14) -9.002
MFI (14) 78.195

DEO Candlestick Patterns

No validated candlestick patterns fired for DEO in the last 10 sessions — that's normal. Only the ~15 patterns with a backtested edge (out of 60 textbook patterns) are tracked here.

Diageo plc is above both the 50 Day and 200 Day SMA which is considered Bullish.

DEO Moving Averages Analysis

Diageo plc has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Oct 23, 2026

Diageo plc has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Oct 23, 2026

DEO (Diageo plc) Simple Moving Averages

Moving Averages are last updated Oct 23, 2026

Days MA
10 93.26
20 89.31
30 88.51
50 89.67
100 86.97
200 85.69

DEO Fundamental Analysis

P/E (Forward) 12.9702
P/E (Trailing) 29.8426
Market Cap ($) 53.8 billion
Earnings/Share ($) 3.24
Net Profit Margin (%) 0.0884
Dividend/Share ($) 0.5
EPS Estimate Current Year ($) 6.488
EPS Estimate Next Year ($) 6.2903
WallStreet Target Price ($) 106.29
Most Recent Quarter

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.