KSS Stock Analysis: Buy, Sell, or Hold?
KSS - Kohls Corporation
$17.53
-0.07 (-0.40%)
▼
5d:
+1.92%
30d:
+38.03%
90d:
+33.31%
HOLD
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: May 28, 2026
0d
Smart Money Distribution
None View Scanner →
Strength: 8.2/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: KSS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: KSS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.26
Based on -15.1% avg growth
INTRINSIC VALUE TODAY
$4.51
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KSS is currently trading at $17.53, which is considered extended relative to its 30-day fair value range of $13.12 to $17.13. The stock's valuation (Forward PE: 12.3) is in line with its historical norms (12.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.2% over the next few years. This pessimistic expectation contrasts with the company's recent 144.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is approaching resistance at $16.61. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KSS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is approaching resistance at $16.61. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KSS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$13.12 -
$17.13
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding KSS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($18.08)
Trading Range Analysis
30-Day Trading Range
$13.12 -
$17.13
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$12.92
Resistance Level
$16.61
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.35
Wall Street Target
$18.08
(+3.2%)
Revenue Growth (YoY)
-2.0%
Earnings Growth (YoY)
144.7%
Profit Margin
1.8%
Valuation Discount vs History
-0.2% cheaper
PE vs Historical
12.4 vs 12.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.2%
(market-implied from PE analysis)
1-Year Target
$17.49
(0%)
2-Year Target
$17.46
(0%)
3-Year Target
$17.43
(-1%)
3-Yr Target (if PE normalizes)
(PE: 12→12)
$17.50
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -34.3%)
$22.55
(+29%)
Base:
(SPY PE: 12.3, Growth: -34.3%)
$12.78
(-27%)
Bear:
(PE: 10.5, Growth: -34.3%)
$10.86
(-38%)
📈
Valuation based on Current Earnings
Trailing PE: 7.39 | Current EPS (TTM): $2.38
Bull Case
$11.55
(-34%)
Analyst growth -40.3%, PE expands to 8.1
Base Case
$10.50
(-40%)
Market implied -40.3%, PE stable at 7.4
Bear Case
$11.97
(-32%)
Severe decline -20.0%, PE contracts to 6.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.3 to 12.4
Stabilization Target:
$17.61
(+0.4%)
PE Expansion Potential:
+0.4%
Share & Embed Analysis
Last updated: June 24, 2026 8:28 AM ET
Data refreshes hourly during market hours. Next update: 9:28 AM
Data refreshes hourly during market hours. Next update: 9:28 AM
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Technical Signals Check
Is KSS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Mari Steinmetz
SELL
351 shares
2026-04-15
Mari Steinmetz
SELL
112 shares
2026-04-06
Mari Steinmetz
SELL
1847 shares
2026-04-01
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