M Stock Analysis: Buy, Sell, or Hold?
M - Macy's Inc.
$22.78
0.14 (0.62%)
▲
5d:
-3.8%
30d:
-1.64%
90d:
+20.78%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Sep 02, 2026
Smart Money Distribution
None View Scanner →
Strength: 5.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: M shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: M shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$20.86
Based on 0.6% avg growth
INTRINSIC VALUE TODAY
$12.95
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: M is currently trading at $22.78, which is considered slightly low relative to its 30-day fair value range of $22.68 to $24.92. From a valuation perspective, the stock is trading at a premium (Forward PE: 10.7) compared to its historical average (9.5). At these levels, the market is pricing in 3.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, M is in a strong uptrend. Immediate support is located at $20.98, while resistance sits at $23.59.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, M is in a strong uptrend. Immediate support is located at $20.98, while resistance sits at $23.59.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$22.68 -
$24.92
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
75.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($22.77)
- NEUTRAL: Market pricing in 3.7% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$22.68 -
$24.92
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$20.98
Resistance Level
$23.60
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.65
Wall Street Target
$22.77
Revenue Growth (YoY)
2.1%
Earnings Growth (YoY)
76.9%
Profit Margin
2.9%
Valuation Premium vs History
+3.7% premium
PE vs Historical
10.7 vs 9.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.7%
(market-implied from PE analysis)
1-Year Target
$23.62
(+4%)
2-Year Target
$24.50
(+8%)
3-Year Target
$25.40
(+12%)
3-Yr Target (if PE normalizes)
(PE: 11→10)
PE COMPRESSION
$22.67
(-1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -2.9%)
$42.66
(+87%)
Base:
(SPY PE: 10.6, Growth: -2.9%)
$20.86
(-8%)
Bear:
(PE: 9.0, Growth: -2.9%)
$17.73
(-22%)
📈
Valuation based on Current Earnings
Trailing PE: 9.36 | Current EPS (TTM): $2.42
Bull Case
$22.02
(-3%)
Analyst growth -11.6%, PE expands to 10.3
Base Case
$20.02
(-12%)
Market implied -11.6%, PE stable at 9.4
Bear Case
$15.40
(-32%)
Severe decline -20.0%, PE contracts to 8.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 14, 2026 4:37 AM ET
Data refreshes hourly during market hours. Next update: 5:37 AM
Data refreshes hourly during market hours. Next update: 5:37 AM
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Technical Signals Check
Is M showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
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