M Stock Analysis: Buy, Sell, or Hold?
M - Macy's Inc.
$25.80
0.98 (3.95%)
▲
5d:
+3.37%
30d:
+10.97%
90d:
+31.03%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Sep 02, 2026
29d
Smart Money Distribution
None View Scanner →
Strength: 8.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: M shows positive signals but monitor for confirmation. Market pricing in 6.3% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: M shows positive signals but monitor for confirmation. Market pricing in 6.3% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$21.08
Based on 0.6% avg growth
INTRINSIC VALUE TODAY
$13.09
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: M is currently trading at $25.80, which is considered slightly high relative to its 30-day fair value range of $23.06 to $24.90. From a valuation perspective, the stock is trading at a premium (Forward PE: 11.6) compared to its historical average (9.6). At these levels, the market is pricing in 6.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, M is in a strong uptrend. The price is approaching resistance at $25.52. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.9% recently.
Market Sentiment: M has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, M is in a strong uptrend. The price is approaching resistance at $25.52. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.9% recently.
Market Sentiment: M has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$23.06 -
$24.90
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.9%
All Signals
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.9%)
- BEARISH: Trading above Wall St target ($22.77)
- NEUTRAL: Trading at premium valuation - market expects 6.3% growth which is achievable
Trading Range Analysis
30-Day Trading Range
$23.06 -
$24.90
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$22.85
Resistance Level
$25.52
Current Trend
Strong Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.57
Wall Street Target
$22.77
(-8.0%)
Revenue Growth (YoY)
2.1%
Earnings Growth (YoY)
76.9%
Profit Margin
2.9%
Valuation Premium vs History
+6.3% premium
PE vs Historical
11.6 vs 9.6
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+6.3%
(market-implied from PE analysis)
1-Year Target
$26.32
(+6%)
2-Year Target
$27.98
(+13%)
3-Year Target
$29.74
(+20%)
3-Yr Target (if PE normalizes)
(PE: 12→10)
PE COMPRESSION
$24.67
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.8, Growth: -2.9%)
$40.76
(+65%)
Base:
(SPY PE: 11.6, Growth: -2.9%)
$22.67
(-8%)
Bear:
(PE: 9.6, Growth: -2.9%)
$18.80
(-24%)
📈
Valuation based on Current Earnings
Trailing PE: 10.31 | Current EPS (TTM): $2.44
Bull Case
$24.26
(-2%)
Analyst growth -12.3%, PE expands to 11.3
Base Case
$22.05
(-11%)
Market implied -12.3%, PE stable at 10.3
Bear Case
$17.10
(-31%)
Severe decline -20.0%, PE contracts to 8.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 12:54 PM ET
Data refreshes hourly during market hours. Next update: 1:54 PM
Data refreshes hourly during market hours. Next update: 1:54 PM
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Technical Signals Check
Is M showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
Antony Spring
SELL
50044 shares
2026-04-06
Danielle L Kirgan
SELL
10010 shares
2026-04-06
Olivier Bron
SELL
7228 shares
2026-04-06
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