Is M stock a Buy, Sell, or Hold?

Based on our analysis, M is currently a HOLD with moderate confidence. 📊 HOLD: M is fairly valued with market pricing in 3.1% annual growth. Fine to hold or accumulate slowly on dips.

What is the fair value of M stock?

Our analysis estimates the fair value range for M to be between $23.17 and $25.11. The current price is $22.82.

What is the analyst price target for M?

The average Wall Street analyst price target for M is $22.95. This implies a potential upside of 0.6% from current levels.

M Stock Analysis: Buy, Sell, or Hold?

M - Macy's Inc.

RETAIL-DEPARTMENT STORES

$22.82

0.24 (1.06%) ▲

5d: -2.52%

30d: -2.19%

90d: +10.67%

HOLD

MODERATE Confidence

Protect Your M Gains

Analysis Updated: Aug 21, 2026 12:00 AM ET

Earnings: Sep 10, 2026 17d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Aug 7, 2026 at $25.40 · last confirmed Aug 21, 2026

Strength: 7.6/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: M is fairly valued with market pricing in 3.1% annual growth. Fine to hold or accumulate slowly on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: -2.9%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$21.30

Based on 0.6% avg growth

INTRINSIC VALUE TODAY

$13.23

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.7x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: M is currently trading at $22.82, which is considered oversold relative to its 30-day fair value range of $23.17 to $25.11. From a valuation perspective, the stock is trading at a premium (Forward PE: 10.7) compared to its historical average (9.7). At these levels, the market is pricing in 3.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, M is in a strong uptrend. The price is currently testing key support at $22.57. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: M scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $23.17 - $25.11

Company Quality Score 55/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 53.3%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (35/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($22.95)
NEUTRAL: Market pricing in 3.1% annual earnings growth - fairly valued

Trading Range Analysis

30-Day Trading Range $23.17 - $25.11

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $22.57

Resistance Level $25.73

Current Trend Strong Uptrend

Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 10.67

Wall Street Target $22.95 (+0.6%)

Revenue Growth (YoY) 2.1%

Earnings Growth (YoY) 76.9%

Profit Margin 2.9%

Valuation Premium vs History +3.1% premium

PE vs Historical 10.7 vs 9.7 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +3.1% (market-implied from PE analysis)

1-Year Target $23.53 (+3%)

2-Year Target $24.26 (+6%)

3-Year Target $25.01 (+10%)

3-Yr Target (if PE normalizes) (PE: 11→10) PE COMPRESSION $22.74 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.1, Growth: -2.9%) $39.31 (+72%)

Base: (SPY PE: 10.7, Growth: -2.9%) $20.89 (-8%)

Bear: (PE: 9.1, Growth: -2.9%) $17.76 (-22%)

📈 Valuation based on Current Earnings

Trailing PE: 9.69 | Current EPS (TTM): $2.33

Bull Case $22.81 (0%)

Analyst growth -8.2%, PE expands to 10.7

Base Case $20.73 (-9%)

Market implied -8.2%, PE stable at 9.7

Bear Case $15.35 (-33%)

Severe decline -20.0%, PE contracts to 8.2

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: August 23, 2026 3:39 PM ET
Data refreshes hourly during market hours. Next update: 4:39 PM

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Technical Signals Check

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Antony Spring SELL 50044 shares 2026-04-06

Danielle L Kirgan SELL 10010 shares 2026-04-06

Olivier Bron SELL 7228 shares 2026-04-06

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