M Stock Analysis: Buy, Sell, or Hold?
M - Macy's Inc.
$23.95
-0.71 (-2.88%)
▼
5d:
-2.96%
30d:
+16.15%
90d:
+32.83%
HOLD
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Sep 02, 2026
Smart Money Distribution
None View Scanner →
Strength: 7.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: M trades at premium valuation expecting 6.0% growth. Hold existing positions but don't chase. Wait for better entry.
📊 HOLD: M trades at premium valuation expecting 6.0% growth. Hold existing positions but don't chase. Wait for better entry.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$20.64
Based on 0.6% avg growth
INTRINSIC VALUE TODAY
$12.82
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: M is currently trading at $23.95, which is considered slightly high relative to its 30-day fair value range of $20.31 to $24.22. From a valuation perspective, the stock is trading at a premium (Forward PE: 11.2) compared to its historical average (9.4). At these levels, the market is pricing in 6.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, M is in a strong uptrend. The price is approaching resistance at $23.59. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, M is in a strong uptrend. The price is approaching resistance at $23.59. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$20.31 -
$24.22
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding M? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BEARISH: Trading above Wall St target ($21.55)
- NEUTRAL: Trading at premium valuation - market expects 6.0% growth which is achievable
Trading Range Analysis
30-Day Trading Range
$20.31 -
$24.22
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$20.98
Resistance Level
$23.60
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.19
Wall Street Target
$21.55
(-10.0%)
Revenue Growth (YoY)
2.1%
Earnings Growth (YoY)
76.9%
Profit Margin
2.9%
Valuation Premium vs History
+6.0% premium
PE vs Historical
11.2 vs 9.4
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+6.0%
(market-implied from PE analysis)
1-Year Target
$25.39
(+6%)
2-Year Target
$26.91
(+12%)
3-Year Target
$28.52
(+19%)
3-Yr Target (if PE normalizes)
(PE: 11→9)
PE COMPRESSION
$23.95
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -2.9%)
$42.66
(+78%)
Base:
(SPY PE: 11.2, Growth: -2.9%)
$21.93
(-8%)
Bear:
(PE: 9.4, Growth: -2.9%)
$18.41
(-23%)
📈
Valuation based on Current Earnings
Trailing PE: 10.19 | Current EPS (TTM): $2.42
Bull Case
$23.98
(+0%)
Analyst growth -11.6%, PE expands to 11.2
Base Case
$21.80
(-9%)
Market implied -11.6%, PE stable at 10.2
Bear Case
$16.77
(-30%)
Severe decline -20.0%, PE contracts to 8.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 24, 2026 12:32 AM ET
Data refreshes hourly during market hours. Next update: 1:32 AM
Data refreshes hourly during market hours. Next update: 1:32 AM
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Technical Signals Check
Is M showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
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SELL
50044 shares
2026-04-06
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SELL
10010 shares
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7228 shares
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