What is the fair value of KSS stock?

Our analysis estimates the fair value range for KSS to be between $17.55 and $19.52. The current price is $17.60.

What is the analyst price target for KSS?

The average Wall Street analyst price target for KSS is $18.23. This implies a potential upside of 3.6% from current levels.

KSS Stock Analysis: Buy, Sell, or Hold?

KSS - Kohls Corporation

RETAIL-DEPARTMENT STORES

$17.60

0.27 (1.56%) ▲

5d: -8.38%

30d: -3.3%

90d: +38.58%

WAIT

LOW Confidence

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Analysis Updated: Aug 21, 2026 12:00 AM ET

Earnings: Aug 26, 2026 1d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Aug 7, 2026 at $19.24 · last confirmed Aug 21, 2026

Strength: 9.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
ℹ️ NEUTRAL: KSS is fairly priced but lacks strong directional signals. At -0.3% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: -34.3%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$7.31

Based on -15.1% avg growth

INTRINSIC VALUE TODAY

$4.54

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.5x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KSS is currently trading at $17.60, which is considered slightly low relative to its 30-day fair value range of $17.55 to $19.52. The stock's valuation (Forward PE: 12.4) is in line with its historical norms (12.5). Remarkably, the market is currently pricing in an annual earnings decline of 0.3% over the next few years. This pessimistic expectation contrasts with the company's recent 144.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, KSS is in a strong uptrend. Immediate support is located at $16.88, while resistance sits at $19.74.

Market Sentiment: KSS scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY LOW

Historical Trading Range $17.55 - $19.52

Company Quality Score 41/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 52.4%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (15/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($18.23)
WARNING: Composite score 41/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $17.55 - $19.52

Current vs Trading Range SLIGHTLY LOW

Support & Resistance Levels

Support Level $16.88

Resistance Level $19.74

Current Trend Strong Uptrend

Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 12.39

Wall Street Target $18.23 (+3.6%)

Revenue Growth (YoY) -2.0%

Earnings Growth (YoY) 144.7%

Profit Margin 1.8%

Valuation Discount vs History -0.3% cheaper

PE vs Historical 12.4 vs 12.5 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -0.3% (market-implied from PE analysis)

1-Year Target $17.55 (0%)

2-Year Target $17.49 (-1%)

3-Year Target $17.44 (-1%)

3-Yr Target (if PE normalizes) (PE: 12→13) $17.59 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.1, Growth: -34.3%) $20.78 (+18%)

Base: (SPY PE: 12.4, Growth: -34.3%) $12.83 (-27%)

Bear: (PE: 10.5, Growth: -34.3%) $10.91 (-38%)

📈 Valuation based on Current Earnings

Trailing PE: 7.91 | Current EPS (TTM): $2.19

Bull Case $12.36 (-30%)

Analyst growth -35.2%, PE expands to 8.7

Base Case $11.24 (-36%)

Market implied -35.2%, PE stable at 7.9

Bear Case $11.78 (-33%)

Severe decline -20.0%, PE contracts to 6.7

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 12.4 to 12.5

Stabilization Target: $17.75 (+0.9%)

PE Expansion Potential: +0.9%

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Last updated: August 23, 2026 7:06 PM ET
Data refreshes hourly during market hours. Next update: 8:06 PM

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Mari Steinmetz SELL 351 shares 2026-04-15

Mari Steinmetz SELL 112 shares 2026-04-06

Mari Steinmetz SELL 1847 shares 2026-04-01

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Advanced KSS Option Strategies

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