Kohls (KSS) Stock: Buy, Sell, or Hold?
KSS - Kohls Corporation
$18.81
-0.11 (-0.58%)
▼
5d:
+5.08%
30d:
-2.08%
90d:
+11.3%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 24, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: KSS shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: KSS shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.31
Based on -15.1% avg growth
INTRINSIC VALUE TODAY
$4.54
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KSS is currently trading at $18.81, which is considered extended relative to its 30-day fair value range of $16.98 to $18.68. The stock's valuation (Forward PE: 13.2) is in line with its historical norms (12.5). At these levels, the market is pricing in 1.9% annual earnings growth.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is approaching resistance at $19.30. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KSS scores 33/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is approaching resistance at $19.30. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KSS scores 33/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$16.98 -
$18.68
Company Quality Score
48/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
27.1%
Protect Your Profits
Holding KSS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (33/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($18.73)
- BULLISH: Expecting earnings turnaround to 1.9% growth with -0.9% revenue growth
- WARNING: Composite score 48/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$16.98 -
$18.68
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$16.79
Resistance Level
$19.30
Current Trend
Strong Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.25
Wall Street Target
$18.73
(-0.4%)
Revenue Growth (YoY)
-0.9%
Earnings Growth (YoY)
-5.2%
Profit Margin
1.8%
Valuation Premium vs History
+1.9% premium
PE vs Historical
13.3 vs 12.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.9%
(market-implied from PE analysis)
1-Year Target
$19.17
(+2%)
2-Year Target
$19.53
(+4%)
3-Year Target
$19.90
(+6%)
3-Yr Target (if PE normalizes)
(PE: 13→13)
PE COMPRESSION
$18.78
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: -34.3%)
$21.12
(+12%)
Base:
(SPY PE: 13.2, Growth: -34.3%)
$13.71
(-27%)
Bear:
(PE: 11.3, Growth: -34.3%)
$11.66
(-38%)
📈
Valuation based on Current Earnings
Trailing PE: 8.12 | Current EPS (TTM): $2.33
Bull Case
$12.68
(-33%)
Analyst growth -39.1%, PE expands to 8.9
Base Case
$11.53
(-39%)
Market implied -39.1%, PE stable at 8.1
Bear Case
$12.87
(-32%)
Severe decline -20.0%, PE contracts to 6.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 03, 2026 3:54 PM ET
Data refreshes hourly during market hours. Next update: 4:54 PM
Data refreshes hourly during market hours. Next update: 4:54 PM
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Technical Signals Check
Is KSS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Mari Steinmetz
SELL
351 shares
2026-04-15
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