Is KSS stock a Buy, Sell, or Hold?

Based on our analysis, KSS is currently a HOLD with moderate confidence. 📊 HOLD: KSS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of KSS stock?

Our analysis estimates the fair value range for KSS to be between $17.67 and $19.46. The current price is $17.23.

What is the analyst price target for KSS?

The average Wall Street analyst price target for KSS is $18.73. This implies a potential upside of 8.7% from current levels.

Kohls (KSS) Stock: Buy, Sell, or Hold?

KSS - Kohls Corporation

RETAIL-DEPARTMENT STORES

$17.23

0.44 (2.62%) ▲

5d: -10.91%

30d: -10.59%

90d: -0.52%

HOLD

MODERATE Confidence

Protect Your KSS Gains

Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Aug 26, 2026 0d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Sep 9, 2026 at $17.95 · last confirmed Sep 9, 2026

Strength: 6.5/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: KSS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: -34.3%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$7.31

Based on -15.1% avg growth

INTRINSIC VALUE TODAY

$4.54

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.5x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KSS is currently trading at $17.23, which is considered oversold relative to its 30-day fair value range of $17.67 to $19.46. The stock's valuation (Forward PE: 12.1) is in line with its historical norms (12.5). Remarkably, the market is currently pricing in an annual earnings decline of 1.1% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, KSS is in a strong uptrend. Immediate support is located at $16.63, while resistance sits at $19.64.

Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $17.67 - $19.46

Company Quality Score 60/100 (BUY)

Volume Confirmation HIGH

Confidence Score 74.8%

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All Signals

BULLISH: Price oversold vs 30-day range
NEUTRAL: Mixed technical signals (46/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($18.73)
NEUTRAL: Bottoming setup forming (46/100) — watch for confirmation
CAUTION: 5-day price weakness (-10.9%) - monitor closely

Trading Range Analysis

30-Day Trading Range $17.67 - $19.46

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $16.63

Resistance Level $19.64

Current Trend Strong Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 12.13

Wall Street Target $18.73 (+8.7%)

Revenue Growth (YoY) -0.9%

Earnings Growth (YoY) -5.2%

Profit Margin 1.8%

Valuation Discount vs History -1.1% cheaper

PE vs Historical 12.1 vs 12.5 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -1.1% (market-implied from PE analysis)

1-Year Target $17.04 (-1%)

2-Year Target $16.85 (-2%)

3-Year Target $16.67 (-3%)

3-Yr Target (if PE normalizes) (PE: 12→13) $17.17 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.2, Growth: -34.3%) $20.88 (+21%)

Base: (SPY PE: 12.1, Growth: -34.3%) $12.56 (-27%)

Bear: (PE: 10.3, Growth: -34.3%) $10.68 (-38%)

📈 Valuation based on Current Earnings

Trailing PE: 7.53 | Current EPS (TTM): $2.23

Bull Case $11.76 (-32%)

Analyst growth -36.3%, PE expands to 8.3

Base Case $10.69 (-38%)

Market implied -36.3%, PE stable at 7.5

Bear Case $11.42 (-34%)

Severe decline -20.0%, PE contracts to 6.4

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 12.1 to 12.5

Stabilization Target: $17.75 (+3.0%)

PE Expansion Potential: +3.0%

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Last updated: September 13, 2026 3:04 AM ET
Data refreshes hourly during market hours. Next update: 4:04 AM

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Mari Steinmetz SELL 351 shares 2026-04-15

Mari Steinmetz SELL 112 shares 2026-04-06

Mari Steinmetz SELL 1847 shares 2026-04-01

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Advanced KSS Option Strategies

Professional options setups generated by AI based on today's KSS price and gamma walls.

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