KSS
Kohls Corporation
RETAIL-DEPARTMENT STORES
Kohls (KSS) Stock: Buy, Sell, or Hold?
$23.50
-1.15 (-4.67%)
âŧ
5d:
-1.67%
30d:
+11.11%
90d:
+22.33%
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Earnings: Nov 24, 2026
10d
Protect KSS Gains
Updated Nov 12, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (39%)
Quality Score
43/100
Position
FAIR
30-Day Fair Range
$20.96 â $24.51
Position: FAIR
Forward P/E & Valuation
16.6x
STRETCHED
vs 12.9x historical avg
Wall Street Target
$19.21
-18.3% vs target
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$22.91 / $25.60
Trend: Strong Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: KSS is fairly priced but lacks strong directional signals. At 8.6% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.55
Based on -15.1% avg growth
INTRINSIC VALUE TODAY
$4.69
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KSS is currently trading at $23.50, which is considered fair relative to its 30-day fair value range of $20.96 to $24.51. From a valuation perspective, the stock is trading at a premium (Forward PE: 16.6) compared to its historical average (12.9). At these levels, the market is pricing in 8.6% annual earnings growth.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is currently testing key support at $22.91. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.7% recently.
Market Sentiment: KSS scores 32/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $19.21. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is currently testing key support at $22.91. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 4.7% recently.
Market Sentiment: KSS scores 32/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. However, the stock is trading significantly above the average Wall Street target of $19.21. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$20.96 -
$24.51
Company Quality Score
43/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
39.0%
Trading Range & Key Levels
30-Day Trading Range
$20.96 -
$24.51
Current vs Trading Range
FAIR
Support Level
$22.91
Resistance Level
$25.60
Current Trend
Strong Uptrend
Technical data as of
Nov 12, 2026
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View Profit Protection PlanQuantitative Signal Breakdown
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (32/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.7%)
- BEARISH: Trading 18.3% above Wall St target ($19.21)
- BULLISH: Expecting earnings turnaround to 8.6% growth with -0.9% revenue growth
- WARNING: Composite score 43/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
16.55
Wall Street Target
$19.21
(-18.3%)
Revenue Growth (YoY)
-0.9%
Earnings Growth (YoY)
-5.2%
Profit Margin
1.8%
Valuation Premium vs History
+8.6% premium
PE vs Historical
16.6 vs 12.9
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+8.6%
(market-implied from PE analysis)
1-Year Target
$25.52
(+9%)
2-Year Target
$27.72
(+18%)
3-Year Target
$30.10
(+28%)
3-Yr Target (if PE normalizes)
(PE: 17â13)
PE COMPRESSION
$23.46
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: -34.3%)
$20.56
(+-13%)
Base:
(SPY PE: 16.5, Growth: -34.3%)
$17.13
(-27%)
Bear:
(PE: 12.9, Growth: -34.3%)
$13.35
(-43%)
đ
Valuation based on Current Earnings
Trailing PE: 10.58 | Current EPS (TTM): $2.33
Bull Case
$16.53
(-30%)
Analyst growth -39.1%, PE expands to 11.6
Base Case
$15.02
(-36%)
Market implied -39.1%, PE stable at 10.6
Bear Case
$16.76
(-29%)
Severe decline -20.0%, PE contracts to 9.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (KSS)
Bullish
5 Retail Mentions
Reddit / WSB Comments
3
Bullish
StockTwits Volume
2 msgs
24h retail stream
Last Tracked
Nov 12, 2026
Daily AI digest
AI Retail Discussion Summary:
StockTwits messages show bullish sentiment towards $KSS following an upgrade by Charles Grom at Gordon Haskett, with a price target of $27. The latest Yahoo Finance news reports reveal growing pressure on household budgets, with retailers offering military families savings.
Key Retail Themes:
positive analyst coverage
household budget pressure
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 13, 2026 4:00 AM ET
Data refreshes hourly during market hours. Next update: 5:00 AM
Data refreshes hourly during market hours. Next update: 5:00 AM
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Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
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