KSS Stock Analysis: Buy, Sell, or Hold?
KSS - Kohls Corporation
$16.55
-0.25 (-1.49%)
▼
5d:
-2.07%
30d:
+4.28%
90d:
+24.62%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 26, 2026
Smart Money Accumulation
None View Scanner →
Strength: 7.0/10
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1 traders called KSS this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KSS shows positive signals but monitor for confirmation. Market pricing in 2.1% decline. Moderate conviction.
💡 BUY OPPORTUNITY: KSS shows positive signals but monitor for confirmation. Market pricing in 2.1% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.26
Based on -15.1% avg growth
INTRINSIC VALUE TODAY
$4.51
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KSS is currently trading at $16.55, which is considered slightly low relative to its 30-day fair value range of $16.13 to $18.27. The stock's valuation (Forward PE: 11.7) is in line with its historical norms (12.4). Remarkably, the market is currently pricing in an annual earnings decline of 2.1% over the next few years. This pessimistic expectation contrasts with the company's recent 144.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is approaching resistance at $16.61. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KSS is in a strong uptrend. The price is approaching resistance at $16.61. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$16.13 -
$18.27
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($17.85)
Trading Range Analysis
30-Day Trading Range
$16.13 -
$18.27
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$12.92
Resistance Level
$16.61
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.65
Wall Street Target
$17.85
(+7.8%)
Revenue Growth (YoY)
-2.0%
Earnings Growth (YoY)
144.7%
Profit Margin
1.8%
Valuation Discount vs History
-2.1% cheaper
PE vs Historical
11.7 vs 12.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.1%
(market-implied from PE analysis)
1-Year Target
$16.20
(-2%)
2-Year Target
$15.86
(-4%)
3-Year Target
$15.53
(-6%)
3-Yr Target (if PE normalizes)
(PE: 12→12)
$16.52
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -34.3%)
$22.55
(+36%)
Base:
(SPY PE: 11.7, Growth: -34.3%)
$12.06
(-27%)
Bear:
(PE: 9.9, Growth: -34.3%)
$10.26
(-38%)
📈
Valuation based on Current Earnings
Trailing PE: 7.06 | Current EPS (TTM): $2.38
Bull Case
$11.03
(-33%)
Analyst growth -40.3%, PE expands to 7.8
Base Case
$10.02
(-39%)
Market implied -40.3%, PE stable at 7.1
Bear Case
$11.42
(-31%)
Severe decline -20.0%, PE contracts to 6.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.7 to 12.4
Stabilization Target:
$17.61
(+6.4%)
PE Expansion Potential:
+6.4%
Share & Embed Analysis
Last updated: July 14, 2026 4:23 AM ET
Data refreshes hourly during market hours. Next update: 5:23 AM
Data refreshes hourly during market hours. Next update: 5:23 AM
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Technical Signals Check
Is KSS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Mari Steinmetz
SELL
351 shares
2026-04-15
Mari Steinmetz
SELL
112 shares
2026-04-06
Mari Steinmetz
SELL
1847 shares
2026-04-01
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