ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$157.68
3.60 (2.34%)
▲
5d:
+2.98%
30d:
+9.64%
90d:
+25.29%
WAIT
LOW Confidence
Analysis Updated: Aug 14, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Aug 7, 2026 at $153.11 · last confirmed Aug 12, 2026
Strength: 7.8/10
Get Alerted When ROKU Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 MIXED SIGNALS: ROKU shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: ROKU shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$190.99
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$118.59
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $157.68, which is considered extended relative to its 30-day fair value range of $141.03 to $150.06. From a valuation perspective, the stock is trading at a discount (Forward PE: 39.3) compared to its historical average (49.3). Remarkably, the market is currently pricing in an annual earnings decline of 7.3% over the next few years. This pessimistic expectation contrasts with the company's recent 1442.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROKU is in a strong uptrend. The price is approaching resistance at $157.86. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ROKU scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROKU is in a strong uptrend. The price is approaching resistance at $157.86. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ROKU scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$141.03 -
$150.06
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
19.0%
Protect Your Profits
ROKU is technically overbought (RSI 78). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+5.1% above its trading range)
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($162.55)
- WARNING: Composite score 50/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$141.03 -
$150.06
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$145.20
Resistance Level
$157.86
Current Trend
Strong Uptrend
Technical data as of
Aug 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
39.28
Wall Street Target
$162.55
(+5.5%)
Revenue Growth (YoY)
21.9%
Earnings Growth (YoY)
1442.9%
Profit Margin
6.8%
Valuation Discount vs History
-7.3% cheaper
PE vs Historical
39.3 vs 49.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.3%
(market-implied from PE analysis)
1-Year Target
$142.83
(-7%)
2-Year Target
$132.41
(-14%)
3-Year Target
$122.74
(-20%)
3-Yr Target (if PE normalizes)
(PE: 39→49)
$154.07
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 39.3, Growth: 31.2%)
$348.01
(+126%)
Base:
(SPY PE: 20.2, Growth: 31.2%)
$179.25
(+16%)
Bear:
(PE: 17.2, Growth: 31.2%)
$152.36
(-1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (65x PE), but valuation improves significantly next year (39x PE) as earnings recover.
Trailing PE: 64.59 | Current EPS (TTM): $2.35
Bull Case
$278.73
(+77%)
Analyst growth 66.9%, PE expands to 71.1
Base Case
$253.39
(+61%)
Market implied 66.9%, PE stable at 64.6
Bear Case
$103.22
(-35%)
Severe decline -20.0%, PE contracts to 54.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 39.3 to 49.3
Stabilization Target:
$193.40
(+25.5%)
PE Expansion Potential:
+25.5%
Share & Embed Analysis
Last updated: August 15, 2026 7:20 AM ET
Data refreshes hourly during market hours. Next update: 8:20 AM
Data refreshes hourly during market hours. Next update: 8:20 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
17
Sells
Net
INSIDERS SELLING
Recent Transactions
Charles Collier
SELL
205807 shares
2026-04-17
Anthony J Wood
SELL
25000 shares
2026-04-16
Charles Collier
SELL
3431 shares
2026-04-16
Top Rated Entertainment Stocks
Top-rated stocks in Entertainment by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
DIS
Walt Disney Company |
STRONG BUY
32 analysts |
$128 | 38 SELL |
|
NFLX
Netflix Inc |
BUY
49 analysts |
$94 | 42 HOLD |
|
LYV
Live Nation Entertainmen… |
STRONG BUY
23 analysts |
$202 | 41 HOLD |
|
WBD
Warner Bros Discovery Inc |
BUY
27 analysts |
$30 | 46 HOLD |
|
TKO
TKO Group Holdings, Inc. |
STRONG BUY
19 analysts |
$232 | 45 HOLD |
Advanced ROKU Option Strategies
Professional options setups generated by AI based on today's ROKU price and gamma walls.
