SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$19.60
0.09 (0.46%)
▲
5d:
-3.92%
30d:
-13.12%
90d:
-5.22%
BUY
HIGH Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 06, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.29
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.53
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $19.60, which is considered oversold relative to its 30-day fair value range of $20.55 to $22.57. The stock's valuation (Forward PE: 15.5) is in line with its historical norms (16.9). Remarkably, the market is currently pricing in an annual earnings decline of 2.8% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SONY is in a downtrend. The price is currently testing key support at $21.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $29.38 (+50.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a downtrend. The price is currently testing key support at $21.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $29.38 (+50.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$20.55 -
$22.57
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 50.6% below Wall St target ($29.38)
Trading Range Analysis
30-Day Trading Range
$20.55 -
$22.57
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$21.22
Resistance Level
$23.00
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.50
Wall Street Target
$29.38
(+50.6%)
Revenue Growth (YoY)
8.3%
Earnings Growth (YoY)
-57.4%
Profit Margin
-2.6%
Valuation Discount vs History
-2.8% cheaper
PE vs Historical
15.5 vs 16.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.8%
(market-implied from PE analysis)
1-Year Target
$18.96
(-3%)
2-Year Target
$18.43
(-6%)
3-Year Target
$17.92
(-8%)
3-Yr Target (if PE normalizes)
(PE: 16→17)
$19.54
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -39.6%)
$27.09
(+39%)
Base:
(SPY PE: 15.5, Growth: -39.6%)
$19.28
(-1%)
Bear:
(PE: 13.2, Growth: -39.6%)
$16.39
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 19.00 | Current EPS (TTM): $1.07
Bull Case
$26.31
(+35%)
Analyst growth 17.6%, PE expands to 20.9
Base Case
$23.92
(+23%)
Market implied 17.6%, PE stable at 19.0
Bear Case
$13.82
(-29%)
Severe decline -20.0%, PE contracts to 16.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.5 to 16.9
Stabilization Target:
$21.27
(+9.0%)
PE Expansion Potential:
+9.0%
Share & Embed Analysis
Last updated: June 23, 2026 2:21 PM ET
Data refreshes hourly during market hours. Next update: 3:21 PM
Data refreshes hourly during market hours. Next update: 3:21 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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