SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$23.26
0.49 (2.15%)
▲
5d:
+10.87%
30d:
+15.09%
90d:
+15.78%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 06, 2026
3d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SONY shows positive signals but monitor for confirmation. Market pricing in 3.2% growth. Moderate conviction.
💡 BUY OPPORTUNITY: SONY shows positive signals but monitor for confirmation. Market pricing in 3.2% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.25
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.50
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $23.26, which is considered extended relative to its 30-day fair value range of $19.98 to $22.02. From a valuation perspective, the stock is trading at a premium (Forward PE: 18.5) compared to its historical average (16.8). At these levels, the market is pricing in 3.2% annual earnings growth.
Technical Outlook: Technically, SONY is in a uptrend. Immediate support is located at $20.58, while resistance sits at $23.98.
Market Sentiment: SONY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+26.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a uptrend. Immediate support is located at $20.58, while resistance sits at $23.98.
Market Sentiment: SONY has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+26.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$19.98 -
$22.02
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- BEARISH: Price extended above range (+5.6% above its trading range)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 26.2% below Wall St target ($29.38)
- BULLISH: Expecting earnings turnaround to 3.2% growth with 8.3% revenue growth
Trading Range Analysis
30-Day Trading Range
$19.98 -
$22.02
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$20.58
Resistance Level
$23.98
Current Trend
Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.49
Wall Street Target
$29.38
(+26.2%)
Revenue Growth (YoY)
8.3%
Earnings Growth (YoY)
-57.4%
Profit Margin
-2.6%
Valuation Premium vs History
+3.2% premium
PE vs Historical
18.5 vs 16.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.2%
(market-implied from PE analysis)
1-Year Target
$24.01
(+3%)
2-Year Target
$24.78
(+7%)
3-Year Target
$25.58
(+10%)
3-Yr Target (if PE normalizes)
(PE: 18→17)
PE COMPRESSION
$23.24
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.8, Growth: -39.6%)
$25.89
(+11%)
Base:
(SPY PE: 18.5, Growth: -39.6%)
$22.99
(-1%)
Bear:
(PE: 15.7, Growth: -39.6%)
$19.55
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 21.63 | Current EPS (TTM): $1.05
Bull Case
$29.95
(+29%)
Analyst growth 19.9%, PE expands to 23.8
Base Case
$27.23
(+17%)
Market implied 19.9%, PE stable at 21.6
Bear Case
$15.44
(-34%)
Severe decline -20.0%, PE contracts to 18.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 02, 2026 5:50 PM ET
Data refreshes hourly during market hours. Next update: 6:50 PM
Data refreshes hourly during market hours. Next update: 6:50 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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