SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$25.10
-0.11 (-0.44%)
▼
5d:
+3.04%
30d:
+7.17%
90d:
+21.31%
WAIT
LOW Confidence
Analysis Updated: Oct 21, 2026 12:00 AM ET
Earnings: Nov 05, 2026
13d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SONY shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SONY shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.51
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.66
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $25.10, which is considered extended relative to its 30-day fair value range of $23.35 to $24.52. From a valuation perspective, the stock is trading at a premium (Forward PE: 19.9) compared to its historical average (17.4). At these levels, the market is pricing in 4.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SONY is in a strong uptrend. The price is approaching resistance at $25.34. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SONY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $29.50 (+17.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SONY is in a strong uptrend. The price is approaching resistance at $25.34. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SONY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $29.50 (+17.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$23.35 -
$24.52
Company Quality Score
36/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
27.1%
All Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (30/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($29.50)
- NEUTRAL: Market pricing in 4.7% annual earnings growth - fairly valued
- WARNING: Composite score 36/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$23.35 -
$24.52
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$23.35
Resistance Level
$25.34
Current Trend
Strong Uptrend
Technical data as of
Oct 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.94
Wall Street Target
$29.50
(+17.5%)
Revenue Growth (YoY)
8.2%
Earnings Growth (YoY)
47.6%
Profit Margin
-1.8%
Valuation Premium vs History
+4.7% premium
PE vs Historical
19.9 vs 17.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.7%
(market-implied from PE analysis)
1-Year Target
$26.28
(+5%)
2-Year Target
$27.51
(+10%)
3-Year Target
$28.81
(+15%)
3-Yr Target (if PE normalizes)
(PE: 20→17)
PE COMPRESSION
$25.14
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: -39.6%)
$24.80
(+-1%)
Base:
(SPY PE: 19.9, Growth: -39.6%)
$24.70
(-2%)
Bear:
(PE: 16.9, Growth: -39.6%)
$21.00
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 20.83 | Current EPS (TTM): $1.21
Bull Case
$28.85
(+15%)
Analyst growth 4.0%, PE expands to 22.9
Base Case
$26.23
(+5%)
Market implied 4.0%, PE stable at 20.8
Bear Case
$17.14
(-32%)
Severe decline -20.0%, PE contracts to 17.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 22, 2026 5:55 AM ET
Data refreshes hourly during market hours. Next update: 6:55 AM
Data refreshes hourly during market hours. Next update: 6:55 AM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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