SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$23.90
0.38 (1.62%)
â˛
5d:
-4.25%
30d:
+1.53%
90d:
+13.0%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: SONY is fairly priced but lacks strong directional signals. At 3.5% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: SONY is fairly priced but lacks strong directional signals. At 3.5% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.38
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.58
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $23.90, which is considered fair relative to its 30-day fair value range of $23.14 to $24.46. From a valuation perspective, the stock is trading at a premium (Forward PE: 19.0) compared to its historical average (17.1). At these levels, the market is pricing in 3.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SONY is in a strong uptrend. The price is currently testing key support at $23.38. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $30.00 (+25.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SONY is in a strong uptrend. The price is currently testing key support at $23.38. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $30.00 (+25.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$23.14 -
$24.46
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
51.0%
All Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (35/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 25.5% below Wall St target ($30.00)
- NEUTRAL: Market pricing in 3.5% annual earnings growth - fairly valued
- WARNING: Composite score 44/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$23.14 -
$24.46
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$23.38
Resistance Level
$25.27
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.99
Wall Street Target
$30.00
(+25.5%)
Revenue Growth (YoY)
8.2%
Earnings Growth (YoY)
47.6%
Profit Margin
-1.8%
Valuation Premium vs History
+3.5% premium
PE vs Historical
19.0 vs 17.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.5%
(market-implied from PE analysis)
1-Year Target
$24.74
(+4%)
2-Year Target
$25.60
(+7%)
3-Year Target
$26.50
(+11%)
3-Yr Target (if PE normalizes)
(PE: 19â17)
PE COMPRESSION
$23.87
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: -39.6%)
$25.09
(+5%)
Base:
(SPY PE: 19.0, Growth: -39.6%)
$23.62
(-1%)
Bear:
(PE: 16.1, Growth: -39.6%)
$20.07
(-16%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 19.44 | Current EPS (TTM): $1.21
Bull Case
$26.92
(+13%)
Analyst growth 4.0%, PE expands to 21.4
Base Case
$24.47
(+2%)
Market implied 4.0%, PE stable at 19.4
Bear Case
$15.99
(-33%)
Severe decline -20.0%, PE contracts to 16.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 11, 2026 10:23 PM ET
Data refreshes hourly during market hours. Next update: 11:23 PM
Data refreshes hourly during market hours. Next update: 11:23 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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