SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$23.49
-0.04 (-0.17%)
▼
5d:
+2.17%
30d:
-5.32%
90d:
+12.99%
HOLD
LOW Confidence
Analysis Updated: Oct 1, 2026 12:00 AM ET
Earnings: Nov 10, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SONY is fairly valued with market pricing in 2.7% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: SONY is fairly valued with market pricing in 2.7% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.42
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.61
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $23.49, which is considered slightly low relative to its 30-day fair value range of $23.36 to $24.44. The stock's valuation (Forward PE: 18.7) is in line with its historical norms (17.2). At these levels, the market is pricing in 2.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SONY is in a uptrend. The price is currently testing key support at $22.86. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY scores 72/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $30.00 (+27.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SONY is in a uptrend. The price is currently testing key support at $22.86. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY scores 72/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $30.00 (+27.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$23.36 -
$24.44
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
91.4%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (72/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 27.7% below Wall St target ($30.00)
- NEUTRAL: Market pricing in 2.7% annual earnings growth - fairly valued
- CAUTION: Bottoming setup, but lagging the sector by 17% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$23.36 -
$24.44
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$22.86
Resistance Level
$23.97
Current Trend
Uptrend
Technical data as of
Oct 1, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.66
Wall Street Target
$30.00
(+27.7%)
Revenue Growth (YoY)
8.2%
Earnings Growth (YoY)
47.6%
Profit Margin
-1.8%
Valuation Premium vs History
+2.7% premium
PE vs Historical
18.7 vs 17.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.7%
(market-implied from PE analysis)
1-Year Target
$24.12
(+3%)
2-Year Target
$24.78
(+6%)
3-Year Target
$25.44
(+8%)
3-Yr Target (if PE normalizes)
(PE: 19→17)
PE COMPRESSION
$23.45
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: -39.6%)
$25.38
(+8%)
Base:
(SPY PE: 18.7, Growth: -39.6%)
$23.21
(-1%)
Bear:
(PE: 15.9, Growth: -39.6%)
$19.73
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 19.94 | Current EPS (TTM): $1.18
Bull Case
$27.61
(+18%)
Analyst growth 6.7%, PE expands to 21.9
Base Case
$25.10
(+7%)
Market implied 6.7%, PE stable at 19.9
Bear Case
$16.00
(-32%)
Severe decline -20.0%, PE contracts to 17.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 02, 2026 2:18 AM ET
Data refreshes hourly during market hours. Next update: 3:18 AM
Data refreshes hourly during market hours. Next update: 3:18 AM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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