SONO
Sonos, Inc. Common Stock
HOUSEHOLD AUDIO & VIDEO EQUIPMENT
Sonos (SONO) Stock: Buy, Sell, or Hold?
$16.89
-0.12 (-0.71%)
▼
5d:
+5.96%
30d:
-2.6%
90d:
+7.24%
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70/30 Portfolio Builder
Earnings: Nov 10, 2026
0d
Protect SONO Gains
Updated Nov 10, 12:00 AM ET
QUANTITATIVE VERDICT
HOLD
MODERATE Confidence (70%)
Quality Score
60/100
Position
FAIR
30-Day Fair Range
$16.59 – $17.76
Position: FAIR
Forward P/E & Valuation
12.9x
CHEAP
vs 26.2x historical avg
Wall Street Target
$18.63
+10.3% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$15.40 / $17.89
Trend: Strong Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 HOLD: SONO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$42.63
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$26.47
36.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONO is currently trading at $16.89, which is considered fair relative to its 30-day fair value range of $16.59 to $17.76. From a valuation perspective, the stock is trading at a discount (Forward PE: 12.9) compared to its historical average (26.2). Remarkably, the market is currently pricing in an annual earnings decline of 20.9% over the next few years. This pessimistic expectation contrasts with the company's recent 87.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SONO is in a strong uptrend. Immediate support is located at $15.40, while resistance sits at $17.89.
Market Sentiment: The stock scores a mixed 55/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $18.62 (+10.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SONO is in a strong uptrend. Immediate support is located at $15.40, while resistance sits at $17.89.
Market Sentiment: The stock scores a mixed 55/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $18.62 (+10.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$16.59 -
$17.76
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
70.0%
Trading Range & Key Levels
30-Day Trading Range
$16.59 -
$17.76
Current vs Trading Range
FAIR
Support Level
$15.40
Resistance Level
$17.89
Current Trend
Strong Uptrend
Technical data as of
Nov 10, 2026
Protect Your Profits
Holding SONO? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($18.62)
- NEUTRAL: Bottoming setup forming (55/100) — watch for confirmation
Fundamental Context
Forward P/E (Next Year Est.)
12.94
Wall Street Target
$18.63
(+10.3%)
Revenue Growth (YoY)
8.8%
Earnings Growth (YoY)
87.5%
Profit Margin
3.8%
Valuation Discount vs History
-20.9% cheaper
PE vs Historical
12.9 vs 26.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-20.9%
(market-implied from PE analysis)
1-Year Target
$15.20
(-10%)
2-Year Target
$13.68
(-19%)
3-Year Target
$12.31
(-27%)
3-Yr Target (if PE normalizes)
(PE: 13→26)
$24.93
(+48%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 7.0%)
$31.72
(+88%)
Base:
(SPY PE: 12.9, Growth: 7.0%)
$20.67
(+22%)
Bear:
(PE: 11.0, Growth: 7.0%)
$17.57
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (38x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 37.80 | Current EPS (TTM): $0.45
Bull Case
$37.42
(+122%)
Analyst growth 100.0%, PE expands to 41.6
Base Case
$34.02
(+101%)
Market implied 100.0%, PE stable at 37.8
Bear Case
$11.57
(-32%)
Severe decline -20.0%, PE contracts to 32.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.9 to 26.2
Stabilization Target:
$34.19
(+102.4%)
PE Expansion Potential:
+102.4%
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (SONO)
Bullish
2 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Jun 1, 2026
Daily AI digest
AI Retail Discussion Summary:
Sonos appoints Frank Barbieri as COO to oversee direct-to-consumer operations, customer experience, partnerships, and IT, aiming to move faster and more effectively.
Key Retail Themes:
Executive Appointment
Operational Efficiency
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 11, 2026 6:40 AM ET
Data refreshes hourly during market hours. Next update: 7:40 AM
Data refreshes hourly during market hours. Next update: 7:40 AM
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Technical Signals Check
Is SONO showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
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