Sonos (SONO) Stock: Buy, Sell, or Hold?
SONO - Sonos, Inc. Common Stock
$15.12
0.49 (3.35%)
▲
5d:
-6.44%
30d:
-4.0%
90d:
-2.07%
HOLD
MODERATE Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SONO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SONO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$42.63
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$26.47
42.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONO is currently trading at $15.12, which is considered slightly low relative to its 30-day fair value range of $15.03 to $16.09. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.6) compared to its historical average (29.2). Remarkably, the market is currently pricing in an annual earnings decline of 26.5% over the next few years. This pessimistic expectation contrasts with the company's recent 87.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SONO is in a strong uptrend. Immediate support is located at $14.20, while resistance sits at $16.55. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: The stock scores a mixed 51/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $18.62 (+23.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SONO is in a strong uptrend. Immediate support is located at $14.20, while resistance sits at $16.55. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: The stock scores a mixed 51/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $18.62 (+23.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$15.03 -
$16.09
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
84.3%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (51/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.3%)
- BULLISH: Trading 23.2% below Wall St target ($18.62)
- NEUTRAL: Bottoming setup forming (51/100) — watch for confirmation
- CAUTION: 5-day price weakness (-6.4%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$15.03 -
$16.09
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$14.20
Resistance Level
$16.55
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.59
Wall Street Target
$18.63
(+23.2%)
Revenue Growth (YoY)
8.8%
Earnings Growth (YoY)
87.5%
Profit Margin
3.8%
Valuation Discount vs History
-26.5% cheaper
PE vs Historical
11.6 vs 29.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-26.5%
(market-implied from PE analysis)
1-Year Target
$13.61
(-10%)
2-Year Target
$12.25
(-19%)
3-Year Target
$11.02
(-27%)
3-Yr Target (if PE normalizes)
(PE: 12→29)
$27.78
(+84%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 7.0%)
$32.22
(+113%)
Base:
(SPY PE: 11.6, Growth: 7.0%)
$18.51
(+22%)
Bear:
(PE: 9.8, Growth: 7.0%)
$15.73
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 32.51 | Current EPS (TTM): $0.45
Bull Case
$32.19
(+113%)
Analyst growth 100.0%, PE expands to 35.8
Base Case
$29.26
(+94%)
Market implied 100.0%, PE stable at 32.5
Bear Case
$9.95
(-34%)
Severe decline -20.0%, PE contracts to 27.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.6 to 29.2
Stabilization Target:
$38.11
(+152.0%)
PE Expansion Potential:
+152.0%
Share & Embed Analysis
Last updated: September 11, 2026 11:02 PM ET
Data refreshes hourly during market hours. Next update: 12:02 AM
Data refreshes hourly during market hours. Next update: 12:02 AM
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Technical Signals Check
Is SONO showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Coliseum Capital Managem…
BUY
125000 shares
2026-03-17
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BUY
13920 shares
2026-03-16
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