SONO Stock Analysis: Buy, Sell, or Hold?
SONO - Sonos, Inc. Common Stock
$15.04
0.54 (3.72%)
▲
5d:
+10.59%
30d:
+2.52%
90d:
+15.96%
BUY
HIGH Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 05, 2026
22d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SONO appears deeply undervalued. Market expects -24.0% annual earnings decline despite 88% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: SONO appears deeply undervalued. Market expects -24.0% annual earnings decline despite 88% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$21.53
Based on -3.1% avg growth
INTRINSIC VALUE TODAY
$13.37
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONO is currently trading at $15.04, which is considered slightly high relative to its 30-day fair value range of $13.70 to $15.14. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.3) compared to its historical average (32.6). Remarkably, the market is currently pricing in an annual earnings decline of 24.0% over the next few years. This pessimistic expectation contrasts with the company's recent 87.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SONO is in a strong uptrend. The price is currently testing key support at $14.85. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 3.7% recently.
Market Sentiment: SONO has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $19.12 (+31.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONO is in a strong uptrend. The price is currently testing key support at $14.85. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 3.7% recently.
Market Sentiment: SONO has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $19.12 (+31.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$13.70 -
$15.14
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.0%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.7%)
- BULLISH: Trading 31.9% below Wall St target ($19.12)
Trading Range Analysis
30-Day Trading Range
$13.70 -
$15.14
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$14.85
Resistance Level
$16.77
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.29
Wall Street Target
$19.13
(+31.9%)
Revenue Growth (YoY)
8.4%
Earnings Growth (YoY)
87.5%
Profit Margin
1.6%
Valuation Discount vs History
-24.0% cheaper
PE vs Historical
14.3 vs 32.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-24.0%
(market-implied from PE analysis)
1-Year Target
$13.05
(-10%)
2-Year Target
$11.74
(-19%)
3-Year Target
$10.57
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→33)
$24.12
(+66%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -10.2%)
$16.12
(+11%)
Base:
(SPY PE: 14.3, Growth: -10.2%)
$10.57
(-27%)
Bear:
(PE: 12.1, Growth: -10.2%)
$8.98
(-38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (37x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Forward PE: 37.31 | Forward EPS (Implied): $0.39
Bull Case
$17.51
(+21%)
Analyst growth 15.0%, PE expands to 39.2
Base Case
$14.50
(0%)
Market implied 0.0%, PE stable at 37.3
Bear Case
$11.09
(-24%)
Severe decline -15.0%, PE contracts to 33.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.3 to 32.6
Stabilization Target:
$33.09
(+128.2%)
PE Expansion Potential:
+128.2%
Share & Embed Analysis
Last updated: July 13, 2026 4:22 PM ET
Data refreshes hourly during market hours. Next update: 5:22 PM
Data refreshes hourly during market hours. Next update: 5:22 PM
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Technical Signals Check
Is SONO showing a specific setup today?
Insider Activity (6 Months)
15
Buys
0
Sells
+
Net
INSIDERS BUYING
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