Why is AMZN Down Today?

AMZN
$247.77
▼ -2.28% ($-5.64)
Last updated: Sep 15, 2026 8:38 PM ET (55 min ago)

About Amazon.Com Inc

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 75% of total, followed by Amazon Web Services' cloud computing, storage, database, and other offerings (15%), advertising services (5% to 10%), and other the remainder. Inte...

Sector: RETAIL-CATALOG & MAIL-ORDER HOUSES
Market Cap: $2.35T
Forward P/E: 28.5
52-Week Range: $196.00 - $287.20
Employees: 1,556,000

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 RETAIL-CATALOG & MAIL-ORDER HOUSES sector moving together
This appears to be a sector-wide move. The RETAIL-CATALOG & MAIL-ORDER HOUSES sector is down 1.1% on average.

✅ Move Confirmation

LOW VOLUME 0.7x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

RETAIL-CATALOG & MAIL-ORDER HOUSES sector: -1.1%

This appears to be a sector-wide move. Most RETAIL-CATALOG & MAIL-ORDER HOUSES stocks are moving in the same direction.

Market Comparison

AMZN is underperforming the market (-1.8% vs SPY)
S&P 500
SPY
-0.46%
Nasdaq 100
QQQ
-0.65%
AMZN
This Stock
-2.28%
vs S&P 500: -1.82%
vs Nasdaq: -1.63%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, AMZN is expected to trade between:
$240.34 - $252.73

Key Level to Watch

$235.38 support
Watch for breakdown below $247.77

🔔 Get AMZN Alerts

We'll notify you when AMZN's trend changes or a new signal fires.

Last updated: Sep 15, 2026 8:38 PM (55 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.33
Put/Call Ratio
46.0%
Implied Volatility
Call Volume: 76,899
Put Volume: 25,540
Total: 102,439
Unusual Activity: $265 CALL (16,384 vol) $325 CALL (16,302 vol) $215 PUT (4,938 vol)

Historical Context

AMZN has moved more than 3.0% down on 14 occasions in the past year.

42.9%
Continuation Rate
6/14 times continued down
+0.64%
Avg Next Day Change
After similar down moves
Last similar move: Jul 23, 2026 (-4.6%) → Next day: -0.7%

Frequently Asked Questions

Why is AMZN stock down today?

This appears to be a sector-wide move. The RETAIL-CATALOG & MAIL-ORDER HOUSES sector is down 1.1% on average.

Is AMZN stock a buy or sell right now?

Based on current analysis, AMZN shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the AMZN stock price target?

AMZN is currently trading at $247.77. Based on today's momentum, the expected short-term range is $240.34 - $252.73. See long-term price prediction →

Will AMZN stock continue falling?

Our analysis shows a 45% probability that AMZN's move continues in the next 1-3 days. Key level to watch: $235.38 (support).

Is AMZN stock oversold or overbought?

AMZN's RSI (Relative Strength Index) is currently at 41.4. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for AMZN stock?

AMZN's 10-day momentum indicator is at -11.35. Strong bearish momentum - the stock is experiencing significant downward pressure. Watch for potential reversal signals.

Is AMZN outperforming or underperforming the market?

AMZN (-2.28%) is currently underperforming the market (-1.8% vs SPY). Today, the S&P 500 (SPY) is down -0.46%, and Nasdaq (QQQ) is down -0.65%.

What does MACD indicate for AMZN?

AMZN's MACD (-1.48) is currently below the signal line (-0.11), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 10.9) is weak.

Is AMZN in an uptrend or downtrend?

Based on moving average analysis, AMZN is in a mixed/transitional trend. The price and moving averages are not clearly aligned, suggesting a potential trend change or consolidation phase. 20-day SMA: $257.86, 50-day SMA: $255.56.

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