Amazon.Com (AMZN) Stock: Buy, Sell, or Hold?
$270.87
+3.94 (+1.48%)
▲
5d:
+8.05%
30d:
+4.37%
90d:
+1.34%
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70/30 Portfolio Builder
Earnings: Oct 29, 2026
0d
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Updated Nov 10, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (29%)
Quality Score
49/100
Position
EXTENDED
30-Day Fair Range
$248.51 – $262.85
Position: EXTENDED
Forward P/E & Valuation
25.4x
FAIR
vs 25.5x historical avg
Wall Street Target
$326.99
+20.7% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$229.36 / $275.34
Trend: Strong Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: AMZN shows conflicting indicators. Wait for confirmation before entering.
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Nov 4, 2026 at $265.50 · last confirmed Nov 10, 2026
Strength: 8.0/10
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$189.78
Based on -6.3% avg growth
INTRINSIC VALUE TODAY
$117.84
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AMZN is currently trading at $270.87, which is considered extended relative to its 30-day fair value range of $248.51 to $262.85. The stock's valuation (Forward PE: 25.4) is in line with its historical norms (25.5). Remarkably, the market is currently pricing in an annual earnings decline of 0.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, AMZN is in a strong uptrend. The price is approaching resistance at $275.34. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AMZN scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $326.99 (+20.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, AMZN is in a strong uptrend. The price is approaching resistance at $275.34. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AMZN scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $326.99 (+20.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$248.51 -
$262.85
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
28.6%
Trading Range & Key Levels
30-Day Trading Range
$248.51 -
$262.85
Current vs Trading Range
EXTENDED
Support Level
$229.36
Resistance Level
$275.34
Current Trend
Strong Uptrend
Technical data as of
Nov 10, 2026
Protect Your Profits
Holding AMZN? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanQuantitative Signal Breakdown
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (30/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.7% below Wall St target ($326.99)
- WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
25.38
Wall Street Target
$326.99
(+20.7%)
Revenue Growth (YoY)
12.1%
Earnings Growth (YoY)
-3.1%
Profit Margin
16.9%
Valuation Discount vs History
-0.1% cheaper
PE vs Historical
25.4 vs 25.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.1%
(market-implied from PE analysis)
1-Year Target
$270.60
(0%)
2-Year Target
$270.33
(0%)
3-Year Target
$270.06
(0%)
3-Yr Target (if PE normalizes)
(PE: 25→26)
$271.30
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 25.4, Growth: -16.6%)
$197.46
(+-27%)
Base:
(SPY PE: 19.9, Growth: -16.6%)
$154.50
(-43%)
Bear:
(PE: 16.9, Growth: -16.6%)
$131.32
(-52%)
📈
Valuation based on Current Earnings
Trailing PE: 21.58 | Current EPS (TTM): $12.37
Bull Case
$253.30
(-7%)
Analyst growth -13.7%, PE expands to 23.7
Base Case
$230.27
(-15%)
Market implied -13.7%, PE stable at 21.6
Bear Case
$181.51
(-33%)
Severe decline -20.0%, PE contracts to 18.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 25.4 to 25.5
Stabilization Target:
$272.12
(+0.5%)
PE Expansion Potential:
+0.5%
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (AMZN)
Bullish
5 Retail Mentions
Reddit / WSB Comments
2
Bullish
StockTwits Volume
3 msgs
24h retail stream
Last Tracked
Nov 11, 2026
Daily AI digest
AI Retail Discussion Summary:
Despite the Dow Jones index dipping Tuesday on a hot inflation report, Amazon-focused sentiment on StockTwits remains bullish with traders expressing positive experiences with Amazon's products and services, and optimism towards Amazon Web Services (AWS) and Tranium.
Key Retail Themes:
Amazon's strong product offerings and services
Optimism towards Amazon Web Services (AWS) and Tranium
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 11, 2026 1:50 AM ET
Data refreshes hourly during market hours. Next update: 2:50 AM
Data refreshes hourly during market hours. Next update: 2:50 AM
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Technical Signals Check
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Insider Activity (6 Months)
0
Buys
0
Sells
0
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