Why is BRO Down Today?

BRO
$59.86
▼ -3.09% ($-1.85)
Last updated: Oct 02, 2026 4:03 PM ET

About Brown & Brown, Inc.

Brown & Brown Inc is a diversified insurance agency, wholesale brokerage, insurance programs, and service. The Company markets and sells insurance products and services, in the property, casualty, and employee benefits areas. It provides customers with non-investment insurance contracts, as well as ...

Sector: INSURANCE AGENTS, BROKERS & SERVICE
Market Cap: $30.60B
Forward P/E: 17.1
52-Week Range: $53.81 - $96.55
Employees: 17,403

Overall Confidence: 50%

50% Confident

Based on news, social sentiment, options activity, and sector analysis

MOMENTUM 50% Confidence
🎯 BRO showing strong bearish momentum
BRO is down 3.1% today on 0.3x average volume. The move appears to be driven by general market sentiment and momentum traders.

✅ Move Confirmation

LOW VOLUME 0.3x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

INSURANCE AGENTS, BROKERS & SERVICE sector: -0.4%

BRO is outperforming its sector by -2.7%. This suggests a stock-specific catalyst.

Market Comparison

BRO is significantly underperforming the market (-3.7% vs SPY)
S&P 500
SPY
+0.59%
Nasdaq 100
QQQ
+0.93%
BRO
This Stock
-3.09%
vs S&P 500: -3.68%
vs Nasdaq: -4.02%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, BRO is expected to trade between:
$58.06 - $61.06

Key Level to Watch

$56.87 support
Watch for breakdown below $59.86

🔔 Get BRO Alerts

We'll notify you when BRO's trend changes or a new signal fires.

Last updated: Oct 02, 2026 4:03 PM (-271 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Neutral
Options Sentiment
0.95
Put/Call Ratio
71.9%
Implied Volatility
Call Volume: 3,554
Put Volume: 3,393
Total: 6,947

Historical Context

BRO has moved more than 3.0% down on 13 occasions in the past year.

69.2%
Continuation Rate
9/13 times continued down
-0.95%
Avg Next Day Change
After similar down moves
Last similar move: Sep 08, 2026 (-4.5%) → Next day: -2.4%

Frequently Asked Questions

Why is BRO stock down today?

BRO is down 3.1% today on 0.3x average volume. The move appears to be driven by general market sentiment and momentum traders.

Is BRO stock a buy or sell right now?

Based on current analysis, BRO shows 50% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the BRO stock price target?

BRO is currently trading at $59.86. Based on today's momentum, the expected short-term range is $58.06 - $61.06. See long-term price prediction →

Will BRO stock continue falling?

Our analysis shows a 45% probability that BRO's move continues in the next 1-3 days. Key level to watch: $56.87 (support).

Is BRO stock oversold or overbought?

BRO's RSI (Relative Strength Index) is currently at 35.5. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for BRO stock?

BRO's 10-day momentum indicator is at -3.35. Strong bearish momentum - the stock is experiencing significant downward pressure. Watch for potential reversal signals.

Is BRO outperforming or underperforming the market?

BRO (-3.09%) is currently significantly underperforming the market (-3.7% vs SPY). Today, the S&P 500 (SPY) is up 0.59%, and Nasdaq (QQQ) is up 0.93%.

What does MACD indicate for BRO?

BRO's MACD (-2.49) is currently below the signal line (-2.18), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 34.4) is strong.

Is BRO in an uptrend or downtrend?

Based on moving average analysis, BRO is in a bearish trend. The price ($59.86) is trading below both the 20-day SMA ($64.79) and 50-day SMA ($68.76). This alignment typically indicates sustained downward pressure.

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