Why is CELH Down Today?

CELH
$30.66
▼ -3.01% ($-0.92)
Last updated: Sep 07, 2026 8:35 PM ET

About Celsius Holdings, Inc. Common Stock

Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. The firm now owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It dedicates its efforts to product innovation and marketing while...

Sector: BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
Market Cap: $14.82B
Forward P/E: 26.4
52-Week Range: $23.56 - $66.74
Employees: 1,073

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS sector moving together
This appears to be a sector-wide move. The BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS sector is down 1.7% on average.

✅ Move Confirmation

LOW VOLUME 0.5x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS sector: -1.7%

This appears to be a sector-wide move. Most BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS stocks are moving in the same direction.

Market Comparison

CELH is significantly underperforming the market (-2.6% vs SPY)
S&P 500
SPY
-0.39%
Nasdaq 100
QQQ
+0.18%
CELH
This Stock
-3.01%
vs S&P 500: -2.62%
vs Nasdaq: -3.19%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, CELH is expected to trade between:
$29.74 - $31.27

Key Level to Watch

$29.13 support
Watch for breakdown below $30.66

🔔 Get CELH Alerts

We'll notify you when CELH's trend changes or a new signal fires.

Last updated: Sep 07, 2026 8:35 PM (-26 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Neutral
Options Sentiment
1.15
Put/Call Ratio
80.5%
Implied Volatility
Call Volume: 10,993
Put Volume: 12,623
Total: 23,616
Unusual Activity: $30.5 PUT (4,732 vol) $45 CALL (2,013 vol)

Historical Context

CELH has moved more than 3.0% down on 48 occasions in the past year.

60.4%
Continuation Rate
29/48 times continued down
-0.41%
Avg Next Day Change
After similar down moves
Last similar move: Aug 31, 2026 (-4.6%) → Next day: -2.3%

Frequently Asked Questions

Why is CELH stock down today?

This appears to be a sector-wide move. The BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS sector is down 1.7% on average.

Is CELH stock a buy or sell right now?

Based on current analysis, CELH shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the CELH stock price target?

CELH is currently trading at $30.66. Based on today's momentum, the expected short-term range is $29.74 - $31.27. See long-term price prediction →

Will CELH stock continue falling?

Our analysis shows a 45% probability that CELH's move continues in the next 1-3 days. Key level to watch: $29.13 (support).

Is CELH stock oversold or overbought?

CELH's RSI (Relative Strength Index) is currently at 38.5. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for CELH stock?

CELH's 10-day momentum indicator is at -0.33. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is CELH outperforming or underperforming the market?

CELH (-3.01%) is currently significantly underperforming the market (-2.6% vs SPY). Today, the S&P 500 (SPY) is down -0.39%, and Nasdaq (QQQ) is up 0.18%.

What does MACD indicate for CELH?

CELH's MACD (-4.4) is currently above the signal line (-4.76), indicating a bullish trend. This technical signal suggests buying pressure is dominant. The trend strength (ADX: 40.4) is strong.

Is CELH in an uptrend or downtrend?

Based on moving average analysis, CELH is in a bearish trend. The price ($30.66) is trading below both the 20-day SMA ($44.4) and 50-day SMA ($53.64). This alignment typically indicates sustained downward pressure.

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