Celsius (CELH) Stock: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$27.22
0.59 (2.22%)
▲
5d:
-13.89%
30d:
-1.45%
90d:
-4.15%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 4, 2026 at $30.66 · last confirmed Sep 9, 2026
Strength: 8.4/10
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: CELH is down 13.9% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: CELH is down 13.9% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$65.43
Based on 12.6% avg growth
INTRINSIC VALUE TODAY
$40.63
33.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $27.22, which is considered oversold relative to its 30-day fair value range of $27.44 to $32.95. From a valuation perspective, the stock is trading at a discount (Forward PE: 15.6) compared to its historical average (20.9). Remarkably, the market is currently pricing in an annual earnings decline of 9.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $26.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CELH scores 23/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $42.29 (+55.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $26.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CELH scores 23/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $42.29 (+55.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$27.44 -
$32.95
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (23/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 55.3% below Wall St target ($42.29)
- WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$27.44 -
$32.95
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$26.59
Resistance Level
$33.27
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.59
Wall Street Target
$42.29
(+55.3%)
Revenue Growth (YoY)
10.6%
Earnings Growth (YoY)
-56.9%
Profit Margin
4.2%
Valuation Discount vs History
-9.3% cheaper
PE vs Historical
15.6 vs 20.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.3%
(market-implied from PE analysis)
1-Year Target
$24.69
(-9%)
2-Year Target
$22.39
(-18%)
3-Year Target
$20.31
(-25%)
3-Yr Target (if PE normalizes)
(PE: 16→21)
$27.23
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 21.1%)
$62.57
(+130%)
Base:
(SPY PE: 15.6, Growth: 21.1%)
$48.36
(+78%)
Bear:
(PE: 13.3, Growth: 21.1%)
$41.10
(+51%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Forward PE: 15.97 | Forward EPS (Implied): $1.70
Bull Case
$32.87
(+21%)
Analyst growth 15.0%, PE expands to 16.8
Base Case
$27.22
(0%)
Market implied 0.0%, PE stable at 16.0
Bear Case
$20.82
(-24%)
Severe decline -15.0%, PE contracts to 14.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.6 to 20.9
Stabilization Target:
$36.49
(+34.1%)
PE Expansion Potential:
+34.1%
Share & Embed Analysis
Last updated: September 12, 2026 10:15 AM ET
Data refreshes hourly during market hours. Next update: 11:15 AM
Data refreshes hourly during market hours. Next update: 11:15 AM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
