CELH Stock Analysis: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$33.36
0.82 (2.52%)
▲
5d:
+14.68%
30d:
+22.78%
90d:
+12.32%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Aug 11, 2026 at $28.09 · last confirmed Aug 21, 2026
Strength: 10.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: CELH shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: CELH shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$65.46
Based on 12.4% avg growth
INTRINSIC VALUE TODAY
$40.65
17.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $33.36, which is considered extended relative to its 30-day fair value range of $27.32 to $30.83. The stock's valuation (Forward PE: 19.2) is in line with its historical norms (21.1). Remarkably, the market is currently pricing in an annual earnings decline of 3.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is approaching resistance at $33.49. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CELH scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $40.95 (+22.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is approaching resistance at $33.49. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CELH scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $40.95 (+22.8%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$27.32 -
$30.83
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
23.8%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+8.2% above its trading range)
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 22.8% below Wall St target ($40.95)
- WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$27.32 -
$30.83
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$26.03
Resistance Level
$33.50
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.16
Wall Street Target
$40.95
(+22.8%)
Revenue Growth (YoY)
10.6%
Earnings Growth (YoY)
-56.9%
Profit Margin
4.2%
Valuation Discount vs History
-3.1% cheaper
PE vs Historical
19.2 vs 21.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.1%
(market-implied from PE analysis)
1-Year Target
$32.33
(-3%)
2-Year Target
$31.32
(-6%)
3-Year Target
$30.35
(-9%)
3-Yr Target (if PE normalizes)
(PE: 19→21)
$33.43
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 20.8%)
$61.67
(+85%)
Base:
(SPY PE: 19.2, Growth: 20.8%)
$58.86
(+76%)
Bear:
(PE: 16.3, Growth: 20.8%)
$50.03
(+50%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Forward PE: 21.93 | Forward EPS (Implied): $1.52
Bull Case
$40.28
(+21%)
Analyst growth 15.0%, PE expands to 23.0
Base Case
$33.36
(0%)
Market implied 0.0%, PE stable at 21.9
Bear Case
$25.52
(-24%)
Severe decline -15.0%, PE contracts to 19.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 19.2 to 21.1
Stabilization Target:
$36.75
(+10.1%)
PE Expansion Potential:
+10.1%
Share & Embed Analysis
Last updated: August 23, 2026 5:53 AM ET
Data refreshes hourly during market hours. Next update: 6:53 AM
Data refreshes hourly during market hours. Next update: 6:53 AM
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| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
