CELH Stock Analysis: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$29.83
-0.77 (-2.52%)
▼
5d:
-9.72%
30d:
+5.15%
90d:
-14.43%
HOLD
LOW Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 06, 2026
23d
Smart Money Accumulation
None View Scanner →
Strength: 7.0/10
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8 traders called CELH this week
94% bullish • 1 bearish
94% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CELH shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: CELH shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$83.18
Based on 13.6% avg growth
INTRINSIC VALUE TODAY
$51.65
42.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $29.83, which is considered fair relative to its 30-day fair value range of $28.20 to $31.20. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.9) compared to its historical average (22.2). Remarkably, the market is currently pricing in an annual earnings decline of 12.4% over the next few years. This pessimistic expectation contrasts with the company's recent 125.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $28.95. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $56.81 (+90.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $28.95. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $56.81 (+90.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$28.20 -
$31.20
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 90.4% below Wall St target ($56.81)
- CAUTION: Recommendation downgraded due to -9.7% 5-day decline
Trading Range Analysis
30-Day Trading Range
$28.20 -
$31.20
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$28.95
Resistance Level
$34.19
Current Trend
Strong Uptrend
Technical data as of
Jul 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.93
Wall Street Target
$56.81
(+90.4%)
Revenue Growth (YoY)
137.7%
Earnings Growth (YoY)
125.8%
Profit Margin
5.9%
Valuation Discount vs History
-12.4% cheaper
PE vs Historical
14.9 vs 22.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.4%
(market-implied from PE analysis)
1-Year Target
$26.85
(-10%)
2-Year Target
$24.16
(-19%)
3-Year Target
$21.75
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15→22)
$32.34
(+8%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 23.2%)
$81.30
(+173%)
Base:
(SPY PE: 14.9, Growth: 23.2%)
$55.72
(+87%)
Bear:
(PE: 12.7, Growth: 23.2%)
$47.36
(+59%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Forward PE: 19.72 | Forward EPS (Implied): $1.51
Bull Case
$36.02
(+21%)
Analyst growth 15.0%, PE expands to 20.7
Base Case
$29.83
(0%)
Market implied 0.0%, PE stable at 19.7
Bear Case
$22.82
(-24%)
Severe decline -15.0%, PE contracts to 17.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.9 to 22.2
Stabilization Target:
$44.36
(+48.7%)
PE Expansion Potential:
+48.7%
Share & Embed Analysis
Last updated: July 13, 2026 6:01 PM ET
Data refreshes hourly during market hours. Next update: 7:01 PM
Data refreshes hourly during market hours. Next update: 7:01 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
