Celsius (CELH) Stock: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$26.72
-0.70 (-2.54%)
▼
5d:
-4.56%
30d:
-14.62%
90d:
-19.14%
HOLD
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CELH shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: CELH shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$63.67
Based on 12.5% avg growth
INTRINSIC VALUE TODAY
$39.53
32.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $26.71, which is considered oversold relative to its 30-day fair value range of $27.06 to $32.19. From a valuation perspective, the stock is trading at a discount (Forward PE: 15.8) compared to its historical average (20.6). Remarkably, the market is currently pricing in an annual earnings decline of 8.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $26.81. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CELH scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $42.29 (+54.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $26.81. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CELH scores 60/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $42.29 (+54.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$27.06 -
$32.19
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
90.5%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 54.3% below Wall St target ($42.29)
- CAUTION: Bottoming setup, but lagging the sector by 30% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$27.06 -
$32.19
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$26.81
Resistance Level
$30.17
Current Trend
Strong Uptrend
Technical data as of
Oct 1, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.83
Wall Street Target
$42.29
(+54.3%)
Revenue Growth (YoY)
10.6%
Earnings Growth (YoY)
-56.9%
Profit Margin
4.2%
Valuation Discount vs History
-8.3% cheaper
PE vs Historical
15.8 vs 20.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.3%
(market-implied from PE analysis)
1-Year Target
$25.13
(-8%)
2-Year Target
$23.05
(-16%)
3-Year Target
$21.14
(-23%)
3-Yr Target (if PE normalizes)
(PE: 16→21)
$27.50
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.4, Growth: 20.9%)
$62.43
(+128%)
Base:
(SPY PE: 15.8, Growth: 20.9%)
$48.45
(+77%)
Bear:
(PE: 13.5, Growth: 20.9%)
$41.18
(+50%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Forward PE: 16.86 | Forward EPS (Implied): $1.63
Bull Case
$33.10
(+21%)
Analyst growth 15.0%, PE expands to 17.7
Base Case
$27.41
(0%)
Market implied 0.0%, PE stable at 16.9
Bear Case
$20.97
(-24%)
Severe decline -15.0%, PE contracts to 15.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.8 to 20.6
Stabilization Target:
$35.66
(+30.1%)
PE Expansion Potential:
+30.1%
Share & Embed Analysis
Last updated: October 02, 2026 1:32 PM ET
Data refreshes hourly during market hours. Next update: 2:32 PM
Data refreshes hourly during market hours. Next update: 2:32 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
