CELH Stock Analysis: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$28.67
-0.46 (-1.56%)
▼
5d:
-0.26%
30d:
-3.48%
90d:
-27.7%
BUY
HIGH Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Aug 06, 2026
Smart Money Accumulation
None View Scanner →
Strength: 7.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CELH appears deeply undervalued. Market expects -14.6% annual earnings decline despite 126% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: CELH appears deeply undervalued. Market expects -14.6% annual earnings decline despite 126% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$90.75
Based on 14.4% avg growth
INTRINSIC VALUE TODAY
$56.35
49.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $28.66, which is considered slightly low relative to its 30-day fair value range of $28.25 to $31.11. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.3) compared to its historical average (23.0). Remarkably, the market is currently pricing in an annual earnings decline of 14.6% over the next few years. This pessimistic expectation contrasts with the company's recent 125.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CELH is in a strong downtrend. Immediate support is located at $27.55, while resistance sits at $31.66.
Market Sentiment: CELH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $60.57 (+108.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CELH is in a strong downtrend. Immediate support is located at $27.55, while resistance sits at $31.66.
Market Sentiment: CELH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $60.57 (+108.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$28.25 -
$31.11
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 108.0% below Wall St target ($60.57)
Trading Range Analysis
30-Day Trading Range
$28.25 -
$31.11
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$27.55
Resistance Level
$31.67
Current Trend
Strong Downtrend
Technical data as of
Jun 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.31
Wall Street Target
$60.57
(+108.0%)
Revenue Growth (YoY)
137.7%
Earnings Growth (YoY)
125.8%
Profit Margin
5.9%
Valuation Discount vs History
-14.6% cheaper
PE vs Historical
14.3 vs 23.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-14.6%
(market-implied from PE analysis)
1-Year Target
$26.21
(-10%)
2-Year Target
$23.59
(-19%)
3-Year Target
$21.23
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→23)
$34.11
(+17%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 24.8%)
$86.09
(+196%)
Base:
(SPY PE: 14.3, Growth: 24.8%)
$56.57
(+94%)
Bear:
(PE: 12.2, Growth: 24.8%)
$48.08
(+65%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Forward PE: 19.88 | Forward EPS (Implied): $1.46
Bull Case
$35.16
(+21%)
Analyst growth 15.0%, PE expands to 20.9
Base Case
$29.12
(0%)
Market implied 0.0%, PE stable at 19.9
Bear Case
$22.28
(-24%)
Severe decline -15.0%, PE contracts to 17.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.3 to 23.0
Stabilization Target:
$46.80
(+60.7%)
PE Expansion Potential:
+60.7%
Share & Embed Analysis
Last updated: June 23, 2026 1:02 PM ET
Data refreshes hourly during market hours. Next update: 2:02 PM
Data refreshes hourly during market hours. Next update: 2:02 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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