Celsius (CELH) Stock: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$28.36
0.05 (0.18%)
â˛
5d:
+0.71%
30d:
-2.81%
90d:
+4.57%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 05, 2026
13d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Oct 22, 2026 at $28.36 · last confirmed Oct 22, 2026
Strength: 5.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: CELH is fairly priced but lacks strong directional signals. At -6.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: CELH is fairly priced but lacks strong directional signals. At -6.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$60.54
Based on 12.0% avg growth
INTRINSIC VALUE TODAY
$37.59
24.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $28.36, which is considered fair relative to its 30-day fair value range of $27.34 to $28.85. From a valuation perspective, the stock is trading at a discount (Forward PE: 16.6) compared to its historical average (20.3). Remarkably, the market is currently pricing in an annual earnings decline of 6.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CELH is in a strong uptrend. Immediate support is located at $26.79, while resistance sits at $30.21.
Market Sentiment: CELH scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $41.43 (+46.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CELH is in a strong uptrend. Immediate support is located at $26.79, while resistance sits at $30.21.
Market Sentiment: CELH scores 31/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $41.43 (+46.3%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$27.34 -
$28.85
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
50.0%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (31/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 46.3% below Wall St target ($41.43)
- WARNING: Composite score 51/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$27.34 -
$28.85
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$26.79
Resistance Level
$30.21
Current Trend
Strong Uptrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.62
Wall Street Target
$41.43
(+46.3%)
Revenue Growth (YoY)
10.6%
Earnings Growth (YoY)
-56.9%
Profit Margin
4.2%
Valuation Discount vs History
-6.4% cheaper
PE vs Historical
16.6 vs 20.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.4%
(market-implied from PE analysis)
1-Year Target
$26.50
(-6%)
2-Year Target
$24.80
(-12%)
3-Year Target
$23.21
(-18%)
3-Yr Target (if PE normalizes)
(PE: 17â20)
$28.35
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 20.0%)
$58.38
(+106%)
Base:
(SPY PE: 16.6, Growth: 20.0%)
$48.86
(+73%)
Bear:
(PE: 14.1, Growth: 20.0%)
$41.53
(+47%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Forward PE: 16.86 | Forward EPS (Implied): $1.68
Bull Case
$34.18
(+21%)
Analyst growth 15.0%, PE expands to 17.7
Base Case
$28.31
(0%)
Market implied 0.0%, PE stable at 16.9
Bear Case
$21.66
(-24%)
Severe decline -15.0%, PE contracts to 15.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.6 to 20.3
Stabilization Target:
$34.57
(+22.1%)
PE Expansion Potential:
+22.1%
Share & Embed Analysis
Last updated: October 22, 2026 4:55 PM ET
Data refreshes hourly during market hours. Next update: 5:55 PM
Data refreshes hourly during market hours. Next update: 5:55 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
