Why is DEO Down Today?

DEO
$99.41
▼ -2.11% ($-2.09)
Last updated: Nov 11, 2026 5:30 PM ET

About Diageo plc

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have most...

Sector: Beverages
Market Cap: $53.66B
Forward P/E: 12.7
52-Week Range: $72.45 - $102.74
Employees: 29,860

Overall Confidence: 60%

60% Confident

Based on news, social sentiment, options activity, and sector analysis

SYMPATHY 60% Confidence
🎯 Outperforming sector by 5.7%
This stock is significantly underperforming its Beverages sector peers, suggesting a stock-specific catalyst.

✅ Move Confirmation

LOW VOLUME 0.5x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

Beverages sector: +3.6%

DEO is outperforming its sector by -5.7%. This suggests a stock-specific catalyst.

Market Comparison

DEO is significantly underperforming the market (-3.4% vs SPY)
S&P 500
SPY
+1.32%
Nasdaq 100
QQQ
+2.31%
DEO
This Stock
-2.11%
vs S&P 500: -3.43%
vs Nasdaq: -4.42%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, DEO is expected to trade between:
$96.43 - $101.40

Key Level to Watch

$94.44 support
Watch for breakdown below $99.41

🔔 Get DEO Alerts

We'll notify you when DEO's trend changes or a new signal fires.

Last updated: Nov 11, 2026 5:30 PM (-116 minutes ago)
Data refreshes every 30 minutes during market hours

Historical Context

DEO has moved more than 3.0% down on 9 occasions in the past year.

66.7%
Continuation Rate
6/9 times continued down
-0.19%
Avg Next Day Change
After similar down moves
Last similar move: Nov 03, 2026 (-3.7%) → Next day: +3.9%

Frequently Asked Questions

Why is DEO stock down today?

This stock is significantly underperforming its Beverages sector peers, suggesting a stock-specific catalyst.

Is DEO stock a buy or sell right now?

Based on current analysis, DEO shows 60% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the DEO stock price target?

DEO is currently trading at $99.41. Based on today's momentum, the expected short-term range is $96.43 - $101.40. See long-term price prediction →

Will DEO stock continue falling?

Our analysis shows a 45% probability that DEO's move continues in the next 1-3 days. Key level to watch: $94.44 (support).

Is DEO stock oversold or overbought?

DEO's RSI (Relative Strength Index) is currently at 62.4. This shows bullish momentum - the stock has positive momentum but isn't overextended yet.

What is the momentum for DEO stock?

DEO's 10-day momentum indicator is at 8.0. Strong bullish momentum - the stock is gaining significant upward force. This often precedes continued gains.

Is DEO outperforming or underperforming the market?

DEO (-2.11%) is currently significantly underperforming the market (-3.4% vs SPY). Today, the S&P 500 (SPY) is up 1.32%, and Nasdaq (QQQ) is up 2.31%.

What does MACD indicate for DEO?

DEO's MACD (2.81) is currently above the signal line (2.26), indicating a bullish trend. This technical signal suggests buying pressure is dominant. The trend strength (ADX: 25.5) is strong.

Is DEO in an uptrend or downtrend?

Based on moving average analysis, DEO is in a bullish trend. The price ($99.41) is trading above both the 20-day SMA ($95.89) and 50-day SMA ($90.58). This alignment typically indicates sustained upward momentum.

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