Why is FRPT Down Today?

FRPT
$63.26
▼ -2.09% ($-1.32)
Last updated: Nov 11, 2026 5:30 PM ET

About Freshpet, Inc.

Freshpet produces and sells premium fresh pet food through its company-owned refrigerators placed in grocery, mass and club, pet specialty, and natural stores. Freshpet primarily targets dogs (96% of 2024 sales), with cats and treats comprising the rest of its sales. Geographically, the company's ho...

Sector: GRAIN MILL PRODUCTS
Market Cap: $2.64B
Forward P/E: 33.3
52-Week Range: $46.45 - $86.00
Employees: 1,296

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 GRAIN MILL PRODUCTS sector moving together
This appears to be a sector-wide move. The GRAIN MILL PRODUCTS sector is down 2.0% on average.

✅ Move Confirmation

LOW VOLUME 0.2x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

GRAIN MILL PRODUCTS sector: -2.0%

This appears to be a sector-wide move. Most GRAIN MILL PRODUCTS stocks are moving in the same direction.

Market Comparison

FRPT is significantly underperforming the market (-3.4% vs SPY)
S&P 500
SPY
+1.32%
Nasdaq 100
QQQ
+2.31%
FRPT
This Stock
-2.09%
vs S&P 500: -3.41%
vs Nasdaq: -4.4%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, FRPT is expected to trade between:
$61.36 - $64.53

Key Level to Watch

$60.10 support
Watch for breakdown below $63.26

🔔 Get FRPT Alerts

We'll notify you when FRPT's trend changes or a new signal fires.

Last updated: Nov 11, 2026 5:30 PM (-72 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.62
Put/Call Ratio
88.5%
Implied Volatility
Call Volume: 3,260
Put Volume: 2,014
Total: 5,274

Historical Context

FRPT has moved more than 3.0% down on 28 occasions in the past year.

32.1%
Continuation Rate
9/28 times continued down
+0.36%
Avg Next Day Change
After similar down moves
Last similar move: Nov 10, 2026 (-4.1%) → Next day: -2.1%

Frequently Asked Questions

Why is FRPT stock down today?

This appears to be a sector-wide move. The GRAIN MILL PRODUCTS sector is down 2.0% on average.

Is FRPT stock a buy or sell right now?

Based on current analysis, FRPT shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the FRPT stock price target?

FRPT is currently trading at $63.26. Based on today's momentum, the expected short-term range is $61.36 - $64.53. See long-term price prediction →

Will FRPT stock continue falling?

Our analysis shows a 45% probability that FRPT's move continues in the next 1-3 days. Key level to watch: $60.10 (support).

Is FRPT stock oversold or overbought?

FRPT's RSI (Relative Strength Index) is currently at 46.4. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for FRPT stock?

FRPT's 10-day momentum indicator is at -1.1. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is FRPT outperforming or underperforming the market?

FRPT (-2.09%) is currently significantly underperforming the market (-3.4% vs SPY). Today, the S&P 500 (SPY) is up 1.32%, and Nasdaq (QQQ) is up 2.31%.

What does MACD indicate for FRPT?

FRPT's MACD (0.33) is currently below the signal line (0.66), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 15.8) is weak.

Is FRPT in an uptrend or downtrend?

Based on moving average analysis, FRPT is in a mixed/transitional trend. The price and moving averages are not clearly aligned, suggesting a potential trend change or consolidation phase. 20-day SMA: $66.18, 50-day SMA: $64.24.

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