Why is HRI Down Today?

HRI
$168.25
▼ -3.25% ($-5.47)
Last updated: Nov 12, 2026 8:30 PM ET

About Herc Holdings Inc.

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix...

Sector: SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING
Market Cap: $4.00B
Forward P/E: 12.4
52-Week Range: $88.45 - $188.35
Employees: 7,600

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING sector moving together
This appears to be a sector-wide move. The SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING sector is down 1.9% on average.

✅ Move Confirmation

LOW VOLUME 0.2x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING sector: -1.9%

This appears to be a sector-wide move. Most SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING stocks are moving in the same direction.

Market Comparison

HRI is significantly underperforming the market (-2.9% vs SPY)
S&P 500
SPY
-0.35%
Nasdaq 100
QQQ
-0.32%
HRI
This Stock
-3.25%
vs S&P 500: -2.9%
vs Nasdaq: -2.93%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, HRI is expected to trade between:
$163.20 - $171.61

Key Level to Watch

$159.83 support
Watch for breakdown below $168.25

🔔 Get HRI Alerts

We'll notify you when HRI's trend changes or a new signal fires.

Last updated: Nov 12, 2026 8:30 PM (-51 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Neutral
Options Sentiment
0.94
Put/Call Ratio
76.4%
Implied Volatility
Call Volume: 1,765
Put Volume: 1,657
Total: 3,422

Historical Context

HRI has moved more than 3.0% down on 48 occasions in the past year.

47.9%
Continuation Rate
23/48 times continued down
-0.1%
Avg Next Day Change
After similar down moves
Last similar move: Nov 05, 2026 (-5.4%) → Next day: +1.4%

Frequently Asked Questions

Why is HRI stock down today?

This appears to be a sector-wide move. The SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING sector is down 1.9% on average.

Is HRI stock a buy or sell right now?

Based on current analysis, HRI shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the HRI stock price target?

HRI is currently trading at $168.25. Based on today's momentum, the expected short-term range is $163.20 - $171.61. See long-term price prediction →

Will HRI stock continue falling?

Our analysis shows a 45% probability that HRI's move continues in the next 1-3 days. Key level to watch: $159.83 (support).

Is HRI stock oversold or overbought?

HRI's RSI (Relative Strength Index) is currently at 58.9. This shows bullish momentum - the stock has positive momentum but isn't overextended yet.

What is the momentum for HRI stock?

HRI's 10-day momentum indicator is at -7.45. Strong bearish momentum - the stock is experiencing significant downward pressure. Watch for potential reversal signals.

Is HRI outperforming or underperforming the market?

HRI (-3.25%) is currently significantly underperforming the market (-2.9% vs SPY). Today, the S&P 500 (SPY) is down -0.35%, and Nasdaq (QQQ) is down -0.32%.

What does MACD indicate for HRI?

HRI's MACD (8.23) is currently above the signal line (6.71), indicating a bullish trend. This technical signal suggests buying pressure is dominant. The trend strength (ADX: 24.3) is moderate.

Is HRI in an uptrend or downtrend?

Based on moving average analysis, HRI is in a bullish trend. The price ($168.25) is trading above both the 20-day SMA ($151.22) and 50-day SMA ($141.28). This alignment typically indicates sustained upward momentum.

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