Herc (HRI) Stock: Buy, Sell, or Hold?
HRI - Herc Holdings Inc.
$128.11
-5.44 (-4.07%)
▼
5d:
+5.38%
30d:
-2.16%
90d:
-19.93%
HOLD
MODERATE Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Oct 27, 2026
2d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: HRI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: HRI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$292.88
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$181.85
29.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HRI is currently trading at $128.11, which is considered slightly low relative to its 30-day fair value range of $124.92 to $137.84. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.8) compared to its historical average (13.8). Remarkably, the market is currently pricing in an annual earnings decline of 5.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, HRI is in a downtrend. Immediate support is located at $120.41, while resistance sits at $134.29. Short-term momentum is weak, with the stock down 4.1% recently.
Market Sentiment: The stock scores a mixed 54/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $182.67 (+42.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, HRI is in a downtrend. Immediate support is located at $120.41, while resistance sits at $134.29. Short-term momentum is weak, with the stock down 4.1% recently.
Market Sentiment: The stock scores a mixed 54/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $182.67 (+42.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$124.92 -
$137.84
Company Quality Score
56/100
(HOLD)
Options IV Signal
65th percentile
(NORMAL)
Volume Confirmation
HIGH
Confidence Score
73.8%
Protect Your Profits
Holding HRI? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Options fairly priced (IV 65th percentile)
- NEUTRAL: Mixed technical signals (54/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-4.1%)
- BULLISH: Trading 42.6% below Wall St target ($182.67)
- NEUTRAL: Bottoming setup forming (54/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$124.92 -
$137.84
Current vs Trading Range
SLIGHTLY LOW
Expected Move (7 Days)
±$13.33
(10.4%)
Support & Resistance Levels
Support Level
$120.41
Resistance Level
$134.29
Current Trend
Downtrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.76
Wall Street Target
$182.67
(+42.6%)
Revenue Growth (YoY)
20.2%
Earnings Growth (YoY)
-79.0%
Profit Margin
1.0%
Valuation Discount vs History
-5.3% cheaper
PE vs Historical
11.8 vs 13.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.3%
(market-implied from PE analysis)
1-Year Target
$121.32
(-5%)
2-Year Target
$114.89
(-10%)
3-Year Target
$108.80
(-15%)
3-Yr Target (if PE normalizes)
(PE: 12→14)
$127.73
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 53.5%)
$730.49
(+470%)
Base:
(SPY PE: 11.8, Growth: 53.5%)
$432.37
(+238%)
Bear:
(PE: 10.0, Growth: 53.5%)
$367.52
(+187%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Forward PE: 12.22 | Forward EPS (Implied): $10.48
Bull Case
$154.69
(+21%)
Analyst growth 15.0%, PE expands to 12.8
Base Case
$128.11
(0%)
Market implied 0.0%, PE stable at 12.2
Bear Case
$98.00
(-24%)
Severe decline -15.0%, PE contracts to 11.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.8 to 13.8
Stabilization Target:
$150.40
(+17.4%)
PE Expansion Potential:
+17.4%
Share & Embed Analysis
Last updated: October 24, 2026 2:31 AM ET
Data refreshes hourly during market hours. Next update: 3:31 AM
Data refreshes hourly during market hours. Next update: 3:31 AM
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Technical Signals Check
Is HRI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced HRI Option Strategies
Professional options setups generated by AI based on today's HRI price and gamma walls.
