HRI Stock Analysis: Buy, Sell, or Hold?

HRI - Herc Holdings Inc.

SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING
$147.24
-0.47 (-0.32%) ▼
5d: +11.03%
30d: +3.32%
90d: +41.54%
BUY
MODERATE Confidence
Analysis Updated: Jul 14, 2026 12:00 AM ET
Earnings: Aug 04, 2026 19d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: HRI shows positive signals but monitor for confirmation. Market pricing in 3.1% growth. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$262.52
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$163.00
9.7% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: HRI is currently trading at $147.24, which is considered fair relative to its 30-day fair value range of $139.55 to $151.02. The stock's valuation (Forward PE: 15.0) is in line with its historical norms (13.7). At these levels, the market is pricing in 3.1% annual earnings growth.

Technical Outlook: Technically, HRI is in a downtrend. The price is approaching resistance at $150.72. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $171.08 (+16.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position FAIR
Historical Trading Range $139.55 - $151.02
Company Quality Score 57/100 (HOLD)
Options IV Signal 38th percentile (NORMAL)
Volume Confirmation HIGH
Confidence Score 72.7%

All Signals

  • NEUTRAL: Price in fair range
  • NEUTRAL: Options fairly priced (IV 38th percentile)
  • NEUTRAL: Mixed technical signals (55/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($171.08)
  • BULLISH: Expecting earnings turnaround to 3.1% growth with 32.3% revenue growth

Trading Range Analysis

30-Day Trading Range $139.55 - $151.02
Current vs Trading Range FAIR
Expected Move (7 Days) ±$13.02 (8.8%)

Support & Resistance Levels

Support Level $124.23
Resistance Level $150.72
Current Trend Downtrend
Technical data as of Jun 9, 2026

Fundamental Context

Forward P/E (Next Year Est.) 14.96
Wall Street Target $171.08 (+16.2%)
Revenue Growth (YoY) 32.3%
Earnings Growth (YoY) -79.0%
Profit Margin -0.1%
Valuation Premium vs History +3.1% premium
PE vs Historical 15.0 vs 13.7 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +3.1% (market-implied from PE analysis)
1-Year Target $151.80 (+3%)
2-Year Target $156.51 (+6%)
3-Year Target $161.36 (+10%)
3-Yr Target (if PE normalizes) (PE: 15→14) PE COMPRESSION $147.74 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 21.8, Growth: 56.7%) $723.31 (+391%)
Base: (SPY PE: 15.0, Growth: 56.7%) $496.94 (+238%)
Bear: (PE: 12.7, Growth: 56.7%) $422.39 (+187%)
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Last updated: July 15, 2026 12:39 AM ET
Data refreshes hourly during market hours. Next update: 1:39 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced HRI Option Strategies

Professional options setups generated by AI based on today's HRI price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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