Is HRI stock a Buy, Sell, or Hold?

Based on our analysis, HRI is currently a HOLD with low confidence. 📊 HOLD: HRI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of HRI stock?

Our analysis estimates the fair value range for HRI to be between $148.61 and $170.58. The current price is $140.96.

What is the analyst price target for HRI?

The average Wall Street analyst price target for HRI is $187.42. This implies a potential upside of 33.0% from current levels.

Herc (HRI) Stock: Buy, Sell, or Hold?

HRI - Herc Holdings Inc.

SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING

$140.96

-1.08 (-0.76%) ▼

5d: +1.45%

30d: -16.36%

90d: -1.09%

HOLD

LOW Confidence

Protect Your HRI Gains

Analysis Updated: Sep 11, 2026 12:00 AM ET

Earnings: Oct 27, 2026

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Aug 31, 2026 at $152.34 · last confirmed Sep 9, 2026

Strength: 6.6/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: HRI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$286.84

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$178.11

20.9% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.1x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: HRI is currently trading at $140.96, which is considered slightly low relative to its 30-day fair value range of $148.61 to $170.58. The stock's valuation (Forward PE: 13.5) is in line with its historical norms (14.1). Remarkably, the market is currently pricing in an annual earnings decline of 1.4% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, HRI is in a uptrend. Immediate support is located at $135.06, while resistance sits at $156.61.

Market Sentiment: HRI scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $187.42 (+33.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position SLIGHTLY LOW

Historical Trading Range $148.61 - $170.58

Company Quality Score 62/100 (BUY)

Volume Confirmation HIGH

Confidence Score 90.5%

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All Signals

BULLISH: Price oversold vs 30-day range
BULLISH: Strong technical setup (75/100)
BULLISH: High volume confirmation
BULLISH: Trading 33.0% below Wall St target ($187.42)
CAUTION: Bottoming setup, but lagging the sector by 13% over 20 days — wait for relative strength

Trading Range Analysis

30-Day Trading Range $148.61 - $170.58

Current vs Trading Range SLIGHTLY LOW

Support & Resistance Levels

Support Level $135.07

Resistance Level $156.61

Current Trend Uptrend

Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 13.49

Wall Street Target $187.42 (+33.0%)

Revenue Growth (YoY) 20.2%

Earnings Growth (YoY) -79.0%

Profit Margin 1.0%

Valuation Discount vs History -1.4% cheaper

PE vs Historical 13.5 vs 14.1 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -1.4% (market-implied from PE analysis)

1-Year Target $138.99 (-1%)

2-Year Target $137.04 (-3%)

3-Year Target $135.12 (-4%)

3-Yr Target (if PE normalizes) (PE: 13→14) $141.20 (+0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.2, Growth: 39.2%) $568.93 (+304%)

Base: (SPY PE: 13.5, Growth: 39.2%) $380.60 (+170%)

Bear: (PE: 11.5, Growth: 39.2%) $323.51 (+130%)

📈 Valuation based on Current Earnings

Forward PE: 12.66 | Forward EPS (Implied): $11.14

Bull Case $170.21 (+21%)

Analyst growth 15.0%, PE expands to 13.3

Base Case $140.96 (0%)

Market implied 0.0%, PE stable at 12.7

Bear Case $107.83 (-24%)

Severe decline -15.0%, PE contracts to 11.4

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 13.5 to 14.1

Stabilization Target: $147.30 (+4.5%)

PE Expansion Potential: +4.5%

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Last updated: September 13, 2026 4:34 PM ET
Data refreshes hourly during market hours. Next update: 5:34 PM

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Insider Activity (6 Months)

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Advanced HRI Option Strategies

Professional options setups generated by AI based on today's HRI price and gamma walls.

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