HUBSPOT (HUBS) Stock: Buy, Sell, or Hold?
HUBS - HUBSPOT, INC.
$225.33
1.78 (0.80%)
▲
5d:
-11.68%
30d:
+7.24%
90d:
+20.87%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 04, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 8, 2026 at $243.27 · last confirmed Sep 8, 2026
Strength: 4.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: HUBS is down 11.7% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: HUBS is down 11.7% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$595.68
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$369.87
39.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HUBS is currently trading at $225.33, which is considered slightly low relative to its 30-day fair value range of $220.52 to $252.08. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.6) compared to its historical average (18.4). Remarkably, the market is currently pricing in an annual earnings decline of 9.7% over the next few years. This pessimistic expectation contrasts with the company's recent 968.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HUBS is in a uptrend. The price is currently testing key support at $222.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: HUBS scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HUBS is in a uptrend. The price is currently testing key support at $222.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: HUBS scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$220.52 -
$252.08
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
52.4%
Protect Your Profits
Holding HUBS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($243.69)
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$220.52 -
$252.08
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$222.00
Resistance Level
$265.00
Current Trend
Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.55
Wall Street Target
$243.69
(+8.1%)
Revenue Growth (YoY)
19.8%
Earnings Growth (YoY)
968.1%
Profit Margin
4.3%
Valuation Discount vs History
-9.7% cheaper
PE vs Historical
13.6 vs 18.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.7%
(market-implied from PE analysis)
1-Year Target
$203.47
(-10%)
2-Year Target
$183.74
(-19%)
3-Year Target
$165.91
(-26%)
3-Yr Target (if PE normalizes)
(PE: 14→18)
$225.23
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 25.2%)
$658.04
(+192%)
Base:
(SPY PE: 13.6, Growth: 25.2%)
$442.20
(+96%)
Bear:
(PE: 11.5, Growth: 25.2%)
$375.87
(+67%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (14x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Forward PE: 13.93 | Forward EPS (Implied): $16.18
Bull Case
$272.09
(+21%)
Analyst growth 15.0%, PE expands to 14.6
Base Case
$225.33
(0%)
Market implied 0.0%, PE stable at 13.9
Bear Case
$172.38
(-24%)
Severe decline -15.0%, PE contracts to 12.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.6 to 18.4
Stabilization Target:
$305.89
(+35.8%)
PE Expansion Potential:
+35.8%
Share & Embed Analysis
Last updated: September 12, 2026 6:40 PM ET
Data refreshes hourly during market hours. Next update: 7:40 PM
Data refreshes hourly during market hours. Next update: 7:40 PM
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Technical Signals Check
Is HUBS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Brian Halligan
SELL
8292 shares
2026-04-21
Brian Halligan
SELL
8500 shares
2026-03-17
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Advanced HUBS Option Strategies
Professional options setups generated by AI based on today's HUBS price and gamma walls.
