Why is MAX Up Today?

MAX
$9.93
▲ +2.58% (+$0.26)
Last updated: Oct 02, 2026 6:35 PM ET

About MediaAlpha, Inc.

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition c...

Sector: SERVICES-BUSINESS SERVICES, NEC
Market Cap: $594.05M
Forward P/E: 7.1
52-Week Range: $7.09 - $14.70
Employees: 144

Overall Confidence: 50%

50% Confident

Based on news, social sentiment, options activity, and sector analysis

MOMENTUM 50% Confidence
🎯 MAX showing strong bullish momentum
MAX is up 2.6% today on 0.3x average volume. The move appears to be driven by general market sentiment and momentum traders.

✅ Move Confirmation

LOW VOLUME 0.3x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

SERVICES-BUSINESS SERVICES, NEC sector: -0.2%

MAX is outperforming its sector by 2.8%. This suggests a stock-specific catalyst.

Market Comparison

MAX is outperforming the market (+1.9% vs SPY)
S&P 500
SPY
+0.69%
Nasdaq 100
QQQ
+0.95%
MAX
This Stock
+2.58%
vs S&P 500: +1.89%
vs Nasdaq: +1.63%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, MAX is expected to trade between:
$9.73 - $10.23

Key Level to Watch

$10.43 resistance
Watch for continuation above $9.93

🔔 Get MAX Alerts

We'll notify you when MAX's trend changes or a new signal fires.

Last updated: Oct 02, 2026 6:35 PM (-217 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.24
Put/Call Ratio
129.3%
Implied Volatility
Call Volume: 21,234
Put Volume: 5,015
Total: 26,249
Unusual Activity: $12.5 CALL (1,134 vol)

Historical Context

MAX has moved more than 3.0% up on 32 occasions in the past year.

65.6%
Continuation Rate
21/32 times continued up
+0.77%
Avg Next Day Change
After similar up moves
Last similar move: Aug 18, 2026 (3.9%) → Next day: +2.3%

Frequently Asked Questions

Why is MAX stock up today?

MAX is up 2.6% today on 0.3x average volume. The move appears to be driven by general market sentiment and momentum traders.

Is MAX stock a buy or sell right now?

Based on current analysis, MAX shows 50% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the MAX stock price target?

MAX is currently trading at $9.93. Based on today's momentum, the expected short-term range is $9.73 - $10.23. See long-term price prediction →

Will MAX stock continue rising?

Our analysis shows a 45% probability that MAX's move continues in the next 1-3 days. Key level to watch: $10.43 (resistance).

Is MAX stock oversold or overbought?

MAX's RSI (Relative Strength Index) is currently at 37.2. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for MAX stock?

MAX's 10-day momentum indicator is at -0.56. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is MAX outperforming or underperforming the market?

MAX (+2.58%) is currently outperforming the market (+1.9% vs SPY). Today, the S&P 500 (SPY) is up 0.69%, and Nasdaq (QQQ) is up 0.95%.

What does MACD indicate for MAX?

MAX's MACD (-0.77) is currently below the signal line (-0.77), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 33.5) is strong.

Is MAX in an uptrend or downtrend?

Based on moving average analysis, MAX is in a bearish trend. The price ($9.93) is trading below both the 20-day SMA ($10.53) and 50-day SMA ($11.98). This alignment typically indicates sustained downward pressure.

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