Is MAX stock a Buy, Sell, or Hold?

Based on our analysis, MAX is currently a HOLD with low confidence. 📊 HOLD: MAX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of MAX stock?

Our analysis estimates the fair value range for MAX to be between $9.95 and $12.48. The current price is $9.77.

What is the analyst price target for MAX?

The average Wall Street analyst price target for MAX is $15.43. This implies a potential upside of 59.4% from current levels.

MediaAlpha (MAX) Stock: Buy, Sell, or Hold?

MAX - MediaAlpha, Inc.

SERVICES-BUSINESS SERVICES, NEC

$9.77

0.09 (0.88%) ▲

5d: +5.34%

30d: -22.07%

90d: -30.25%

HOLD

LOW Confidence

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Analysis Updated: Oct 2, 2026 12:00 AM ET

Earnings: Nov 04, 2026

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: MAX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 11.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$16.70

Based on 7.7% avg growth

INTRINSIC VALUE TODAY

$10.37

5.8% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.9x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: MAX is currently trading at $9.77, which is considered oversold relative to its 30-day fair value range of $9.95 to $12.48. From a valuation perspective, the stock is trading at a discount (Forward PE: 5.8) compared to its historical average (6.9). Remarkably, the market is currently pricing in an annual earnings decline of 5.6% over the next few years. This pessimistic expectation contrasts with the company's recent 1412.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, MAX is in a uptrend. Immediate support is located at $9.03, while resistance sits at $11.34.

Market Sentiment: MAX scores 68/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $15.43 (+59.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Historical Trading Range $9.95 - $12.48

Company Quality Score 60/100 (BUY)

Volume Confirmation HIGH

Confidence Score 90.5%

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All Signals

BULLISH: Price oversold vs 30-day range
BULLISH: Strong technical setup (68/100)
BULLISH: High volume confirmation
BULLISH: Trading 59.4% below Wall St target ($15.43)
CAUTION: Bottoming setup, but lagging the sector by 33% over 20 days — wait for relative strength

Trading Range Analysis

30-Day Trading Range $9.95 - $12.48

Current vs Trading Range OVERSOLD

Support & Resistance Levels

Support Level $9.03

Resistance Level $11.34

Current Trend Uptrend

Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 5.79

Wall Street Target $15.43 (+59.4%)

Revenue Growth (YoY) 25.9%

Earnings Growth (YoY) 1412.2%

Profit Margin 7.9%

Valuation Discount vs History -5.6% cheaper

PE vs Historical 5.8 vs 6.9 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -5.6% (market-implied from PE analysis)

1-Year Target $9.14 (-6%)

2-Year Target $8.63 (-11%)

3-Year Target $8.14 (-16%)

3-Yr Target (if PE normalizes) (PE: 6→7) $9.71 (+0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 20.4, Growth: 11.4%) $47.17 (+387%)

Base: (SPY PE: 5.8, Growth: 11.4%) $13.38 (+38%)

Bear: (PE: 4.9, Growth: 11.4%) $11.38 (+18%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (6x PE), but valuation improves significantly next year (6x PE) as earnings recover.

Trailing PE: 5.80 | Current EPS (TTM): $1.65

Bull Case $10.67 (+10%)

Analyst growth 1.4%, PE expands to 6.4

Base Case $9.70 (+0%)

Market implied 1.4%, PE stable at 5.8

Bear Case $6.51 (-33%)

Severe decline -20.0%, PE contracts to 4.9

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 5.8 to 6.9

Stabilization Target: $11.54 (+19.2%)

PE Expansion Potential: +19.2%

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Last updated: October 02, 2026 2:16 PM ET
Data refreshes hourly during market hours. Next update: 3:16 PM

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Steven Yi SELL 4000 shares 2026-04-22

Eugene Nonko SELL 15172 shares 2026-04-21

Eugene Nonko SELL 22274 shares 2026-04-21

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