MAX Stock Analysis: Buy, Sell, or Hold?
MAX - MediaAlpha, Inc.
$13.88
0.51 (3.85%)
▲
5d:
-0.83%
30d:
+44.78%
90d:
+53.42%
HOLD
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Jul 29, 2026
15d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: MAX trades at premium valuation expecting 9.1% growth. Hold existing positions but don't chase. Wait for better entry.
📊 HOLD: MAX trades at premium valuation expecting 9.1% growth. Hold existing positions but don't chase. Wait for better entry.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$18.26
Based on 12.1% avg growth
INTRINSIC VALUE TODAY
$11.34
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: MAX is currently trading at $13.88, which is considered extended relative to its 30-day fair value range of $9.43 to $13.02. From a valuation perspective, the stock is trading at a premium (Forward PE: 8.6) compared to its historical average (6.7). At these levels, the market is pricing in 9.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, MAX is in a uptrend. Immediate support is located at $11.65, while resistance sits at $14.39. The stock is showing strong short-term momentum, up 3.8% recently.
Market Sentiment: MAX has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, MAX is in a uptrend. Immediate support is located at $11.65, while resistance sits at $14.39. The stock is showing strong short-term momentum, up 3.8% recently.
Market Sentiment: MAX has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$9.43 -
$13.02
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
MAX is technically overbought (RSI 79). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+6.6% above its trading range)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.8%)
- NEUTRAL: Near Wall St target ($13.83)
- NEUTRAL: PE elevated vs history but 9.1% growth expectation is conservative given 1412% recent growth
Trading Range Analysis
30-Day Trading Range
$9.43 -
$13.02
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$11.65
Resistance Level
$14.39
Current Trend
Uptrend
Technical data as of
Jul 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.63
Wall Street Target
$13.83
(+3.5%)
Revenue Growth (YoY)
17.3%
Earnings Growth (YoY)
1412.2%
Profit Margin
3.4%
Valuation Premium vs History
+9.1% premium
PE vs Historical
8.6 vs 6.7
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+9.1%
(market-implied from PE analysis)
1-Year Target
$14.59
(+9%)
2-Year Target
$15.91
(+19%)
3-Year Target
$17.36
(+30%)
3-Yr Target (if PE normalizes)
(PE: 9→7)
PE COMPRESSION
$13.49
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 20.2%)
$58.56
(+338%)
Base:
(SPY PE: 8.6, Growth: 20.2%)
$23.19
(+74%)
Bear:
(PE: 6.7, Growth: 20.2%)
$18.01
(+35%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 21.03 | Current EPS (TTM): $0.64
Bull Case
$29.61
(+122%)
Analyst growth 100.0%, PE expands to 23.1
Base Case
$26.92
(+101%)
Market implied 100.0%, PE stable at 21.0
Bear Case
$9.15
(-32%)
Severe decline -20.0%, PE contracts to 17.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 13, 2026 3:35 PM ET
Data refreshes hourly during market hours. Next update: 4:35 PM
Data refreshes hourly during market hours. Next update: 4:35 PM
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Technical Signals Check
Is MAX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
20
Sells
Net
INSIDERS SELLING
Recent Transactions
Steven Yi
SELL
4000 shares
2026-04-22
Eugene Nonko
SELL
15172 shares
2026-04-21
Eugene Nonko
SELL
22274 shares
2026-04-21
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