Why is PRG Down Today?

PRG
$36.29
▼ -2.92% ($-1.06)
Last updated: Sep 15, 2026 8:36 PM ET

About PROG Holdings, Inc.

PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (...

Sector: SERVICES-EQUIPMENT RENTAL & LEASING, NEC
Market Cap: $1.27B
Forward P/E: 7.2
52-Week Range: $25.80 - $47.73
Employees: 1,403

Overall Confidence: 60%

60% Confident

Based on news, social sentiment, options activity, and sector analysis

MOMENTUM 50% Confidence
🎯 PRG showing strong bearish momentum
PRG is down 2.9% today on 1.2x average volume. The move appears to be driven by general market sentiment and momentum traders.

✅ Move Confirmation

MODERATE VOLUME 1.2x average volume

NORMAL - This move is backed by significant volume and appears sustainable.

📍 Sector Context

SERVICES-EQUIPMENT RENTAL & LEASING, NEC sector: -0.8%

PRG is outperforming its sector by -2.1%. This suggests a stock-specific catalyst.

Market Comparison

PRG is significantly underperforming the market (-2.5% vs SPY)
S&P 500
SPY
-0.46%
Nasdaq 100
QQQ
-0.65%
PRG
This Stock
-2.92%
vs S&P 500: -2.46%
vs Nasdaq: -2.27%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, PRG is expected to trade between:
$35.20 - $37.02

Key Level to Watch

$34.48 support
Watch for breakdown below $36.29

🔔 Get PRG Alerts

We'll notify you when PRG's trend changes or a new signal fires.

Last updated: Sep 15, 2026 8:36 PM (-175 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.55
Put/Call Ratio
87.3%
Implied Volatility
Call Volume: 3,151
Put Volume: 1,745
Total: 4,896

Historical Context

PRG has moved more than 3.0% down on 21 occasions in the past year.

61.9%
Continuation Rate
13/21 times continued down
+0.15%
Avg Next Day Change
After similar down moves
Last similar move: Sep 08, 2026 (-3.1%) → Next day: -1.7%

Frequently Asked Questions

Why is PRG stock down today?

PRG is down 2.9% today on 1.2x average volume. The move appears to be driven by general market sentiment and momentum traders.

Is PRG stock a buy or sell right now?

Based on current analysis, PRG shows 60% confidence in today's move. Volume is moderate which supports the trend. View full buy/sell analysis →

What is the PRG stock price target?

PRG is currently trading at $36.29. Based on today's momentum, the expected short-term range is $35.20 - $37.02. See long-term price prediction →

Will PRG stock continue falling?

Our analysis shows a 45% probability that PRG's move continues in the next 1-3 days. Key level to watch: $34.48 (support).

Is PRG stock oversold or overbought?

PRG's RSI (Relative Strength Index) is currently at 33.6. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for PRG stock?

PRG's 10-day momentum indicator is at -1.84. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is PRG outperforming or underperforming the market?

PRG (-2.92%) is currently significantly underperforming the market (-2.5% vs SPY). Today, the S&P 500 (SPY) is down -0.46%, and Nasdaq (QQQ) is down -0.65%.

What does MACD indicate for PRG?

PRG's MACD (-1.33) is currently below the signal line (-1.21), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 31.3) is strong.

Is PRG in an uptrend or downtrend?

Based on moving average analysis, PRG is in a bearish trend. The price ($36.29) is trading below both the 20-day SMA ($38.64) and 50-day SMA ($41.92). This alignment typically indicates sustained downward pressure.

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