Rockwell Automation (ROK) Stock: Buy, Sell, or Hold?
ROK - Rockwell Automation, Inc.
$428.39
7.02 (1.67%)
â˛
5d:
+0.03%
30d:
-5.1%
90d:
-6.38%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Sep 4, 2026 at $433.81 · last confirmed Sep 9, 2026
Strength: 3.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: ROK is fairly priced but lacks strong directional signals. At -1.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: ROK is fairly priced but lacks strong directional signals. At -1.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$548.19
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$340.38
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROK is currently trading at $428.39, which is considered slightly low relative to its 30-day fair value range of $425.57 to $443.36. The stock's valuation (Forward PE: 28.9) is in line with its historical norms (30.4). Remarkably, the market is currently pricing in an annual earnings decline of 1.8% over the next few years. This pessimistic expectation contrasts with the company's recent 40.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROK is showing sideways momentum. The price is approaching resistance at $436.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 54/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $478.62 (+11.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROK is showing sideways momentum. The price is approaching resistance at $436.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 54/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $478.62 (+11.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$425.57 -
$443.36
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.5%
Protect Your Profits
Holding ROK? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (54/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($478.62)
- WARNING: Composite score 52/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$425.57 -
$443.36
Current vs Trading Range
SLIGHTLY LOW
Expected Move (7 Days)
Âą$18.63
(4.3%)
Support & Resistance Levels
Support Level
$414.78
Resistance Level
$436.29
Current Trend
Sideways
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
28.85
Wall Street Target
$478.63
(+11.7%)
Revenue Growth (YoY)
7.9%
Earnings Growth (YoY)
40.4%
Profit Margin
13.4%
Valuation Discount vs History
-1.8% cheaper
PE vs Historical
28.9 vs 30.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.8%
(market-implied from PE analysis)
1-Year Target
$420.68
(-2%)
2-Year Target
$413.11
(-4%)
3-Year Target
$405.67
(-5%)
3-Yr Target (if PE normalizes)
(PE: 29â30)
$427.43
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 28.9, Growth: 12.3%)
$606.33
(+42%)
Base:
(SPY PE: 20.2, Growth: 12.3%)
$423.87
(-1%)
Bear:
(PE: 17.1, Growth: 12.3%)
$360.29
(-16%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (40x PE), but valuation improves significantly next year (29x PE) as earnings recover.
Trailing PE: 39.83 | Current EPS (TTM): $10.58
Bull Case
$650.47
(+52%)
Analyst growth 40.3%, PE expands to 43.8
Base Case
$591.34
(+38%)
Market implied 40.3%, PE stable at 39.8
Bear Case
$286.53
(-33%)
Severe decline -20.0%, PE contracts to 33.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 28.9 to 30.4
Stabilization Target:
$451.37
(+5.4%)
PE Expansion Potential:
+5.4%
Share & Embed Analysis
Last updated: September 13, 2026 1:38 AM ET
Data refreshes hourly during market hours. Next update: 2:38 AM
Data refreshes hourly during market hours. Next update: 2:38 AM
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Technical Signals Check
Is ROK showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Matthew W Fordenwalt
SELL
1200 shares
2026-04-13
Cyril Perducat
SELL
198 shares
2026-04-10
Matheus De A G Viera BulâĻ
SELL
1250 shares
2026-04-08
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Advanced ROK Option Strategies
Professional options setups generated by AI based on today's ROK price and gamma walls.
