Rockwell Automation (ROK) Stock: Buy, Sell, or Hold?
ROK - Rockwell Automation, Inc.
$427.34
3.47 (0.82%)
â˛
5d:
+0.26%
30d:
-1.29%
90d:
-8.3%
WAIT
LOW Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Nov 05, 2026
12d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: ROK is fairly priced but lacks strong directional signals. At -2.0% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: ROK is fairly priced but lacks strong directional signals. At -2.0% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$555.62
Based on 8.4% avg growth
INTRINSIC VALUE TODAY
$345.00
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROK is currently trading at $427.34, which is considered slightly low relative to its 30-day fair value range of $419.54 to $441.63. The stock's valuation (Forward PE: 28.4) is in line with its historical norms (30.2). Remarkably, the market is currently pricing in an annual earnings decline of 2.0% over the next few years. This pessimistic expectation contrasts with the company's recent 40.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROK is in a strong downtrend. Immediate support is located at $412.65, while resistance sits at $441.38.
Market Sentiment: The stock scores a mixed 57/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $474.88 (+12.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROK is in a strong downtrend. Immediate support is located at $412.65, while resistance sits at $441.38.
Market Sentiment: The stock scores a mixed 57/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $474.88 (+12.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$419.54 -
$441.63
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
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View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (57/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($474.88)
- WARNING: Composite score 50/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$419.54 -
$441.63
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$412.65
Resistance Level
$441.39
Current Trend
Strong Downtrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
28.42
Wall Street Target
$474.88
(+12.0%)
Revenue Growth (YoY)
7.9%
Earnings Growth (YoY)
40.4%
Profit Margin
13.4%
Valuation Discount vs History
-2.0% cheaper
PE vs Historical
28.4 vs 30.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.0%
(market-implied from PE analysis)
1-Year Target
$415.39
(-2%)
2-Year Target
$407.08
(-4%)
3-Year Target
$398.94
(-6%)
3-Yr Target (if PE normalizes)
(PE: 28â30)
$423.89
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 28.4, Growth: 12.7%)
$606.34
(+43%)
Base:
(SPY PE: 19.9, Growth: 12.7%)
$423.67
(0%)
Bear:
(PE: 16.9, Growth: 12.7%)
$360.12
(-15%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (41x PE), but valuation improves significantly next year (28x PE) as earnings recover.
Trailing PE: 41.06 | Current EPS (TTM): $10.68
Bull Case
$673.55
(+59%)
Analyst growth 39.6%, PE expands to 45.2
Base Case
$612.32
(+45%)
Market implied 39.6%, PE stable at 41.1
Bear Case
$298.19
(-30%)
Severe decline -20.0%, PE contracts to 34.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 28.4 to 30.2
Stabilization Target:
$450.38
(+6.3%)
PE Expansion Potential:
+6.3%
Share & Embed Analysis
Last updated: October 23, 2026 3:21 PM ET
Data refreshes hourly during market hours. Next update: 4:21 PM
Data refreshes hourly during market hours. Next update: 4:21 PM
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Technical Signals Check
Is ROK showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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