Why is SMPL Down Today?

SMPL
$9.99
β–Ό -2.44% ($-0.24)
Last updated: Sep 11, 2026 8:36 PM ET

About The Simply Good Foods Company Common Stock

The Simply Good Foods Co is a consumer packaged food and beverage company. It provides low-carbohydrate, high protein bars, shakes, and other products such as confections, chips, and cookies under the Atkins and Quest brands. The company distributes its products in retail channels, predominantlyΒ in ...

Sector: FOOD AND KINDRED PRODUCTS
Market Cap: $2.50B
Forward P/E: 9.9
52-Week Range: $9.88 - $27.53
Employees: 316

Overall Confidence: 60%

60% Confident

Based on news, social sentiment, options activity, and sector analysis

SYMPATHY 60% Confidence
🎯 Outperforming sector by 7.6%
This stock is significantly underperforming its FOOD AND KINDRED PRODUCTS sector peers, suggesting a stock-specific catalyst.

βœ… Move Confirmation

LOW VOLUME 0.8x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

πŸ“ Sector Context

FOOD AND KINDRED PRODUCTS sector: +5.1%

SMPL is outperforming its sector by -7.6%. This suggests a stock-specific catalyst.

Market Comparison

SMPL is significantly underperforming the market (-3.3% vs SPY)
S&P 500
SPY
+0.85%
Nasdaq 100
QQQ
+0.87%
SMPL
This Stock
-2.44%
vs S&P 500: -3.29%
vs Nasdaq: -3.31%

πŸ“Š What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, SMPL is expected to trade between:
$9.69 - $10.19

Key Level to Watch

$9.49 support
Watch for breakdown below $9.99

πŸ”” Get SMPL Alerts

We'll notify you when SMPL's trend changes or a new signal fires.

Last updated: Sep 11, 2026 8:36 PM (-7 minutes ago)
Data refreshes every 30 minutes during market hours

Historical Context

SMPL has moved more than 3.0% down on 35 occasions in the past year.

51.4%
Continuation Rate
18/35 times continued down
+0.01%
Avg Next Day Change
After similar down moves
Last similar move: Sep 09, 2026 (-3.4%) β†’ Next day: -1.4%

Frequently Asked Questions

Why is SMPL stock down today?

This stock is significantly underperforming its FOOD AND KINDRED PRODUCTS sector peers, suggesting a stock-specific catalyst.

Is SMPL stock a buy or sell right now?

Based on current analysis, SMPL shows 60% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis β†’

What is the SMPL stock price target?

SMPL is currently trading at $9.99. Based on today's momentum, the expected short-term range is $9.69 - $10.19. See long-term price prediction β†’

Will SMPL stock continue falling?

Our analysis shows a 45% probability that SMPL's move continues in the next 1-3 days. Key level to watch: $9.49 (support).

Is SMPL stock oversold or overbought?

SMPL's RSI (Relative Strength Index) is currently at 35.7. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for SMPL stock?

SMPL's 10-day momentum indicator is at -0.37. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is SMPL outperforming or underperforming the market?

SMPL (-2.44%) is currently significantly underperforming the market (-3.3% vs SPY). Today, the S&P 500 (SPY) is up 0.85%, and Nasdaq (QQQ) is up 0.87%.

What does MACD indicate for SMPL?

SMPL's MACD (-0.2) is currently below the signal line (-0.1), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 14.2) is weak.

Is SMPL in an uptrend or downtrend?

Based on moving average analysis, SMPL is in a bearish trend. The price ($9.99) is trading below both the 20-day SMA ($10.92) and 50-day SMA ($11.25). This alignment typically indicates sustained downward pressure.

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