Why is SONO Down Today?

SONO
$16.66
▼ -2.09% ($-0.35)
Last updated: Nov 10, 2026 7:30 PM ET (675 min ago)

About Sonos, Inc. Common Stock

Sonos Inc is engaged in providing home sound systems. The company's product profile includes speaker sets and other accessories like boost, mounts, stands, and cables and networking. Geographically, the company operates in the Americas, Europe, the Middle East and Africa and the Asia Pacific. Genera...

Sector: HOUSEHOLD AUDIO & VIDEO EQUIPMENT
Market Cap: $1.98B
Forward P/E: 18.7
52-Week Range: $12.44 - $19.78
Employees: 1,708

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector moving together
This appears to be a sector-wide move. The HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector is down 1.2% on average.

✅ Move Confirmation

LOW VOLUME 0.6x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector: -1.2%

This appears to be a sector-wide move. Most HOUSEHOLD AUDIO & VIDEO EQUIPMENT stocks are moving in the same direction.

Market Comparison

SONO is underperforming the market (-1.7% vs SPY)
S&P 500
SPY
-0.37%
Nasdaq 100
QQQ
-0.68%
SONO
This Stock
-2.09%
vs S&P 500: -1.72%
vs Nasdaq: -1.41%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, SONO is expected to trade between:
$16.16 - $16.99

Key Level to Watch

$15.82 support
Watch for breakdown below $16.66

🔔 Get SONO Alerts

We'll notify you when SONO's trend changes or a new signal fires.

Last updated: Nov 10, 2026 7:30 PM (675 minutes ago)
Data refreshes every 30 minutes during market hours

Options Market Insight

Bullish
Options Sentiment
0.23
Put/Call Ratio
106.5%
Implied Volatility
Call Volume: 6,728
Put Volume: 1,521
Total: 8,249
Unusual Activity: $20 CALL (1,332 vol) $20 CALL (1,300 vol) $20 CALL (1,272 vol)

Historical Context

SONO has moved more than 3.0% down on 28 occasions in the past year.

46.4%
Continuation Rate
13/28 times continued down
+0.53%
Avg Next Day Change
After similar down moves
Last similar move: Oct 30, 2026 (-7.4%) → Next day: -2.7%

Frequently Asked Questions

Why is SONO stock down today?

This appears to be a sector-wide move. The HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector is down 1.2% on average.

Is SONO stock a buy or sell right now?

Based on current analysis, SONO shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the SONO stock price target?

SONO is currently trading at $16.66. Based on today's momentum, the expected short-term range is $16.16 - $16.99. See long-term price prediction →

Will SONO stock continue falling?

Our analysis shows a 45% probability that SONO's move continues in the next 1-3 days. Key level to watch: $15.82 (support).

Is SONO stock oversold or overbought?

SONO's RSI (Relative Strength Index) is currently at 49.7. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for SONO stock?

SONO's 10-day momentum indicator is at -0.98. Negative momentum - the stock has mild downward pressure which may continue short-term.

Is SONO outperforming or underperforming the market?

SONO (-2.09%) is currently underperforming the market (-1.7% vs SPY). Today, the S&P 500 (SPY) is down -0.37%, and Nasdaq (QQQ) is down -0.68%.

What does MACD indicate for SONO?

SONO's MACD (-0.12) is currently below the signal line (-0.06), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 15.6) is weak.

Is SONO in an uptrend or downtrend?

Based on moving average analysis, SONO is in a mixed/transitional trend. The price and moving averages are not clearly aligned, suggesting a potential trend change or consolidation phase. 20-day SMA: $17.08, 50-day SMA: $16.77.

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