Why is SONO Up Today?

SONO
$15.14
▲ +3.49% (+$0.53)
Last updated: Sep 11, 2026 8:34 PM ET

About Sonos, Inc. Common Stock

Sonos Inc is engaged in providing home sound systems. The company's product profile includes speaker sets and other accessories like boost, mounts, stands, and cables and networking. Geographically, the company operates in the Americas, Europe, the Middle East and Africa and the Asia Pacific. Genera...

Sector: HOUSEHOLD AUDIO & VIDEO EQUIPMENT
Market Cap: $1.98B
Forward P/E: 18.7
52-Week Range: $12.44 - $19.78
Employees: 1,708

Overall Confidence: 65%

65% Confident

Based on news, social sentiment, options activity, and sector analysis

SECTOR 65% Confidence
🎯 HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector moving together
This appears to be a sector-wide move. The HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector is up 2.0% on average.

✅ Move Confirmation

LOW VOLUME 0.8x average volume

UNCONFIRMED - Low volume suggests this move may not be sustainable.

📍 Sector Context

HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector: +2.0%

This appears to be a sector-wide move. Most HOUSEHOLD AUDIO & VIDEO EQUIPMENT stocks are moving in the same direction.

Market Comparison

SONO is significantly outperforming the market (+2.6% vs SPY)
S&P 500
SPY
+0.85%
Nasdaq 100
QQQ
+0.87%
SONO
This Stock
+3.49%
vs S&P 500: +2.64%
vs Nasdaq: +2.62%

📊 What Happens Next?

Probability Analysis

45% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, SONO is expected to trade between:
$14.84 - $15.59

Key Level to Watch

$15.90 resistance
Watch for continuation above $15.14

🔔 Get SONO Alerts

We'll notify you when SONO's trend changes or a new signal fires.

Last updated: Sep 11, 2026 8:34 PM (-268 minutes ago)
Data refreshes every 30 minutes during market hours

Historical Context

SONO has moved more than 3.0% up on 34 occasions in the past year.

55.9%
Continuation Rate
19/34 times continued up
+0.37%
Avg Next Day Change
After similar up moves
Last similar move: Sep 02, 2026 (5.5%) → Next day: +1.2%

Frequently Asked Questions

Why is SONO stock up today?

This appears to be a sector-wide move. The HOUSEHOLD AUDIO & VIDEO EQUIPMENT sector is up 2.0% on average.

Is SONO stock a buy or sell right now?

Based on current analysis, SONO shows 65% confidence in today's move. Volume is low which does not confirm the trend. View full buy/sell analysis →

What is the SONO stock price target?

SONO is currently trading at $15.14. Based on today's momentum, the expected short-term range is $14.84 - $15.59. See long-term price prediction →

Will SONO stock continue rising?

Our analysis shows a 45% probability that SONO's move continues in the next 1-3 days. Key level to watch: $15.90 (resistance).

Is SONO stock oversold or overbought?

SONO's RSI (Relative Strength Index) is currently at 48.2. This shows bearish momentum - the stock has negative momentum but isn't oversold yet.

What is the momentum for SONO stock?

SONO's 10-day momentum indicator is at 0.04. Positive momentum - the stock has mild upward pressure supporting the current trend.

Is SONO outperforming or underperforming the market?

SONO (+3.49%) is currently significantly outperforming the market (+2.6% vs SPY). Today, the S&P 500 (SPY) is up 0.85%, and Nasdaq (QQQ) is up 0.87%.

What does MACD indicate for SONO?

SONO's MACD (-0.14) is currently below the signal line (-0.03), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 11.4) is weak.

Is SONO in an uptrend or downtrend?

Based on moving average analysis, SONO is in a mixed/transitional trend. The price and moving averages are not clearly aligned, suggesting a potential trend change or consolidation phase. 20-day SMA: $15.46, 50-day SMA: $15.23.

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