Why is ULTA Up Today?

ULTA
$516.74
▲ +4.75% (+$23.41)
Last updated: Aug 19, 2026 5:53 AM ET

Overall Confidence: 50%

50% Confident

Based on news, social sentiment, options activity, and sector analysis

PENDING 50% Confidence
🎯 Analysis In Progress
ULTA is up 4.7% today. Full analysis will be available shortly.

✅ Move Confirmation

MODERATE VOLUME 1.4x average volume

NORMAL - This move is backed by significant volume and appears sustainable.

Market Comparison

ULTA is significantly outperforming the market (+5.4% vs SPY)
S&P 500
SPY
-0.68%
Nasdaq 100
QQQ
-1.69%
ULTA
This Stock
+4.75%
vs S&P 500: +5.43%
vs Nasdaq: +6.44%

📊 What Happens Next?

Probability Analysis

50% chance this move continues in the next 1-3 days

Expected Range

Based on historical patterns and options pricing, ULTA is expected to trade between:
$501.24 - $532.24

🔔 Get ULTA Alerts

We'll notify you when ULTA's trend changes or a new signal fires.

Last updated: Aug 19, 2026 5:53 AM
Data refreshes every 30 minutes during market hours

Frequently Asked Questions

Why is ULTA stock up today?

ULTA is up 4.7% today. Full analysis will be available shortly.

Is ULTA stock a buy or sell right now?

Based on current analysis, ULTA shows 50% confidence in today's move. Volume is moderate which supports the trend. View full buy/sell analysis →

What is the ULTA stock price target?

ULTA is currently trading at $516.74. Based on today's momentum, the expected short-term range is $501.24 - $532.24. See long-term price prediction →

Will ULTA stock continue rising?

Our analysis shows a 50% probability that ULTA's move continues in the next 1-3 days.

Is ULTA stock oversold or overbought?

ULTA's RSI (Relative Strength Index) is currently at 52.4. This shows bullish momentum - the stock has positive momentum but isn't overextended yet.

What is the momentum for ULTA stock?

ULTA's 10-day momentum indicator is at -27.12. Strong bearish momentum - the stock is experiencing significant downward pressure. Watch for potential reversal signals.

Is ULTA outperforming or underperforming the market?

ULTA (+4.75%) is currently significantly outperforming the market (+5.4% vs SPY). Today, the S&P 500 (SPY) is down -0.68%, and Nasdaq (QQQ) is down -1.69%.

What does MACD indicate for ULTA?

ULTA's MACD (8.9) is currently below the signal line (13.14), indicating a bearish trend. This technical signal suggests selling pressure is dominant. The trend strength (ADX: 29.7) is strong.

Is ULTA in an uptrend or downtrend?

Based on moving average analysis, ULTA is in a mixed/transitional trend. The price and moving averages are not clearly aligned, suggesting a potential trend change or consolidation phase. 20-day SMA: $516.82, 50-day SMA: $487.46.

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